3 Reddit accounts every brand needs (per Ross Simmonds):
1. r/yourbrandname: claim it NOW before someone else
2. u/yourbrandname: community mgmt, gratitude only, monitor DMs
3. Personified account: a real human building karma / shows up in relevant subreddits
Full breakdown 🎙️→ youtu.be/mD66OPrj1o0
"15% faster outputs every quarter. Minimum."
That's Ross Simmond's standard for any agency using AI.
If you can't do 20% more this year than last, he says something has gone wrong.
Spicy.
Agree?
Full convo on Ep. 114 of The Page 2 Podcast:
youtu.be/mD66OPrj1o0?...
One of those friends, Josh Berman , sent me this during one of those waves. He has a special nack for being timely with these sorts of things.
I wanted to say, I hope everyone has someone like Josh in their life.
And, if you’re going through a tough moment, I hope this helps you too.
When everything feels overwhelming, just focus on this.
My father passed away recently.
But, this isn’t a sympathy post.
Thankfully, I’m extremely blessed to have a greet network of friends and acquaintences who checked in on me and sent kind words my way.
But, if you’ve ever lost someone you love, the emotions come in waves.
SEO isn’t dead. It just grew up.
→ From keywords → to audiences
→ From Google → to everywhere
→ From publishing → to constant updating
As @louisafrahm.bsky.social says, “Simple is not stupid” - the most underrated strategy in 2026.
🎧 Listen + subscribe: insightshttps://youtu.be/7lTseQ2f6io
#SEO
Patrick Stox from @ahrefs.bsky.social has a hot take:
AI is making good SEOs more valuable…
and everyone else replaceable.
🎧 Full episode → youtu.be/MyWIbwmmQvw
Granted, we've got another 10-12 days before the rollout is 'complete', but this is a down and dirty way to evaluate your keyword rankings before and after an update.
Follow me for more SEO and AEO tips like this!
To use the tool:
1️⃣ Go to Google Search Console → Navigate to "Search Results."
2️⃣ Set the Date Range → Compare 2-4 weeks before/after an update.
3️⃣ Export Your Data → Download the CSV file (make sure it’s labeled “queries”).
4️⃣ UploadCSV here → The tool will instantly visualize ranking changes for you.
🚨 Google Core Algorithm Update Alert 🚨
If you’re seeing rankings shift, here’s a hidden gem from Marie Haynes to help you analyze the impact (oh, and she recently improved it!).
📊 Check out the tool: lnkd.in/eZhEtw_8
♻️ If this was useful, repost it so others can benefit too.
I'm lucky enough to be interviewing the always engaging Ross Simmonds next week on @page2podcast.bsky.social .
What should I ask him?
Search is dead. Long live conversations.
People aren’t typing keywords anymore, they’re telling AI their entire situation.
If your content doesn’t answer the next question, you won’t show up at all.
Listen + subscribe 👇 #SEO #AI
youtu.be/DRLNRrpSmCs
Most #PPC teams chase automation.
One agency managing $1k CPC legal keywords still runs manual bidding and studies the SERP like a user.
Sometimes fundamentals beat algorithms.
🎧 Listen to the Page 2 Podcast and subscribe: youtu.be/YJULFY-AGd0
#PPC #SEO
AI didn’t kill agencies.
Weak positioning did.
@johnfdoherty.com on:
• Cash crunches
• 4-month payback periods
• Underpricing traps
• Why admins > specialists as first hire
“The best businesses to sell are the best businesses to run.”
Episode 108 of Page 2 Podcast is live. 🎧 youtu.be/3MRmLJeMcaY
SEO “best practices” without testing = expensive guessing.
@willcritchlow.bsky.social shared a breadcrumb fix that reduced traffic 7%.
Title tags? ±20% depending on change.
Stop optimizing for checklists. Start testing for net impact.
🎙️ New @page2podcast.bsky.social episode: youtu.be/syE6fe4lIr4
“Traffic doesn’t matter” is provocative… until you track the few URLs that actually drive conversions. Bianca Anderson’s Heavy Hitter framework is a gut-check for modern SEO. #SEO #AEO
youtu.be/Dzq1oGq67xQ
Listen to Page 2 Podcast Ep. 106 + subscribe for more.
“Powered by AI” isn’t a differentiator. It’s a red flag.
Talia Wolf on why emotion (not automation) drives conversions.
This @page2podcast.bsky.social episode will change how you write landing pages.
#EmotionalTargeting
🎧 youtu.be/pXZoBo7Wt4M
SEO? AEO? GEO? Nah.
Garrett Sussman’s betting on “relevance engineering.”
Brands don’t even know what to ask for anymore, and that’s the opportunity.
🎧 Great episode of @page2podcast.bsky.social.
youtu.be/Dh1i_t1kchs
#SEO #AIsearch #relevanceengineering
That’s another good one … I’m guessing my list of AI writing “giveaways” will be an ongoing list :)
“Delve”? “Ever-evolving”? 3 em dashes? AI wrote that.
@melissapopp.com joins @page2podcast.bsky.social to talk slop detection, semantic triples, and how to build content that actually sounds like you.
youtu.be/k-IacIJdxM8
#ContentStrategy #AIwriting #RicketyRoo #Page2Podcast
Web accessibility ≠ charity.
It’s good UX, SEO, and ROI.
@amberhinds.bsky.social breaks it all down.
youtu.be/BW20u0p_8R4
#Page2Podcast #webaccessibility
#SEO is definitely NOT dead, y’all.
That’s it. That’s the post.
My favorite quote from the latest @page2podcast.bsky.social?
"LLMs = spicy autocomplete."
Useful? Yes.
Strategy? No.
@randfish.bsky.social's take on how to influence AI answers beats the traditional “ranking reports.”
Listen + subscribe: page2pod.com/episodes/ran...
Search is dead. Long live the Answer Engine.
ChatGPT finds, Google validates.
If your brand isn’t showing up in both, you’re already behind.
Amos Ductan, SVP of Search at Razorfish breaks it down:
youtu.be/RtItwjLlY4M
#AIsearch #DigitalStrategy
This one’s for every SEO who’s ever been asked ...
“Do we still need SEO?”
Chris Reynolds says they’re more critical than ever, especially as AI, automation, and SERP changes shift the digital landscape.
Full episode: open.spotify.com/episode/3uin...
What's your take?
🚨 Sitemaps are a crutch.
Chris Reynolds says if you need XML to get indexed, your internal linking is broken.
Tough love from the SEO head at Indeed.
More 🔥 insights in the latest @page2podcast.bsky.social.
Listen: open.spotify.com/episode/3uin...
#SEOTips #CrawlBudget #TechSEO
Why does Indeed not index every job post?
Because SEO bloat is real and not every listing deserves Google's attention.
Chris Reynolds (Indeed's SEO Director) explains how a ML model filters quality before indexing.
Smart #SEO at scale.
🎧 Dive in → open.spotify.com/episode/3uin...
AJ Wilcox just dropped 🔥 on why LinkedIn’s ad defaults are basically booby traps.
Manual > Max bidding.
Small audience > Broad reach.
And CPRU is your new remarketing goal metric.
🎧 open.spotify.com/episode/5jod...
👀 youtu.be/EdxXCZ9B-DE
#LinkedInAds
You won’t beat Zillow for “Seattle homes for sale.”
You can win “homes near [landmark], 3BR, school X.”
Matt McGee, founder of the SEO Savvy Agent, promotes niching down to earn demand.
Full episode on @page2podcast.bsky.social: page2pod.com/episodes/mat...
Or on YouTube: youtu.be/KDrpla62lY0
Rankings matter less. Trust matters more.
@kevin-indig.bsky.social on @page2podcast.bsky.social: “Clicks are noisy—AI is filtering them. Final clicks go to brands people already trust.”
👉 Full episode: open.spotify.com/episode/3wii...
#SEO #AI
YouTube ads ≠ Google Search.
Michelle Morgan says stop pretending they work the same.
Sequence video > qualify lead > retarget.
2025 PPC playbook --> open.spotify.com/episode/3VQo...
#PageTwoPodcast
