Spreadsheet showing various inputs used to forecast expected AI traffic at a 95% confidence interval. The chart shows in this example, to expect between 10,342 and 11,431 sessions from AI sources over the next 90 days.

I'm working on a basic data model to project AI traffic (sessions) a website can expect over the next 90 days based on the previous 90 days.

For now, this is manual effort. If you're interested in test driving it, let me know. The example uses actual client data. I'm be monitoring for accuracy.

How AI is changing the rules of web traffic | MarTech Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

How as AI affected your website traffic and user interactions?

My latest column for MarTech discusses the good and bad that Artificial Intelligence apps might be having on your website traffic.

Let me know what you think. Is AI helping or hurting your site?

martech.org/how-ai-is-ch...

Looks about right

How AI is changing the rules of web traffic | MarTech Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.

My latest column. It is all about the impact AI is having on your website traffic. Both the good and bad.

martech.org/how-ai-is-ch...

Your 2025 playbook for AI-powered cross-channel brand visibility Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.

PSA from my latest @searchengineland.bsky.social column that dropped today:

"If you’re simply using ChatGPT to churn out regurgitated content for top-funnel informational queries – you might as well burn your marketing budget."

Learn how to properly leverage AI searchengineland.com/your-2025-pl...

Google Discover coming to desktop, Google announced at Search Central Live in Madrid today - we even saw Google testing it two years ago and as recently as last week www.seroundtable.com/google-disco... via @ClaraSoteras @gfiorelli1.bsky.social @talksaboutseo

Great news for GA4 Users. Annotation is back.

In any report in the upper right corner look for this symbol to open up and add your annotation.

You can even colour code different types of annotation and set date ranges (i.e. for a campaign period).
Then they'll appear report graphs

#ga4

Had a wonderful conversation today with Mikkel DeMib Svendsen which will be edited into a podcast. Hard to believe I met him for the first time about 23 years ago.
The topic Digital Analytics with a partial focus on GA4.
What a great conversation, thanks for thinking of me Mikkel

You may be right.

Title says "HOW TARIFFS WORK:" Image: A caricature of Donald Trump urinating Infront of a fan with a red maple leaf on it. The urine stream is being blown back into the face of Donald Trump.Lower right is the signature of the artist (Bruce MacKinnon:) who created it.

The U.S. trade war with Canada & Mexico will hurt everyone. Tariffs raise costs, shift jobs, and spark retaliation—like Ontario cutting $1B+ in U.S. alcohol imports. Less trade means fewer choices, less innovation, & higher prices long-term. This won’t help consumers. Thoughts?

Ensuring precision and clarity in digital project specs | MarTech How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.

How long is a piece of string?

The question you must ask yourself every time you ask or are asked "How much does it cost?"

My latest article for Martech where I dive into the issues asking for and giving quotes for digital projects.

#projectmanagement

What only 326 unopened emails? That seems low.

Because they don't expect you to follow back. They just want to see your posts.

Too complicated to find people and use

Post featuring a picture of Dhalia Kurtz. It says Time to Mobilize Dahlia has a plan. Be part of it. It's Time. Monday Dec9, 2024 7:30pm Toronto, Venue TBA Jews and non-Jews welcome. Pleae bring at least one friend. All ages, All races. this is for all of us Admission is Free, but you must reigster online NOW! Tickets: dahliakurtz.com/events

If you live in the Greater Toronto Area, care about the truth being told about Israel & the crisis in the middle easy. Come hear Dahlia Kurtz speak. She is a powerful speaker and a person who isn't afraid to stand up and take action.

It is a free event (you need to do register), so no excuses.

The truth

The meme I didn't know I needed

Why UX is critical to digital marketing | MarTech UX design strategist Jared Spool explains that experience can't be divorced from product and service.

@jmspool.bsky.social posted "UX should be part of your digital marketing strategy. Failure to incorporate UX into campaigns, typically results in poorer performing campaigns which could have been much better. Experience can't be divorced from product & service."

martech.org/why-ux-is-cr...

image reads "SEO is not rocket science. It is, however, search science. Spitballing tactics may work. Good luck with that. Top left corner of image features my stylized "owl", in a two-tone blue design and big, inquisitive eyes. This is my business logo. Bottom right is a headshot of me in the late 70s, with a massively large "afro" styling to my naturally very curly hair. I'm sporting a big mustache, thick sideburns, and I'm wearing a large collared silk shirt.

PRO SEO TIP

Stop guessing at what you need, to rank. Understand only a proper audit will identify tasks worth pursuing.

SEO is not rocket science.

It is, however, search science.

Spitballing things to do may work. Good luck with that.

I actually remember this.

I was just getting into HTML coding. Mosaic was the first browser to support images.

They also added in that horrible blink tag

Google Analytics Adds Merchant Center Recommendations Google Analytics added Merchant Center recommendations directly to the recommendations section within Google Analytics. Google said these recommendations will "alert you to issues preventing your pro...

FYI some good news, if you use #GA4 and have ecommerce site

www.seroundtable.com/google-analy...

I've had many people reach out to the past month or for help with GA4 reporting in support of #SEO, and Digital Marketing Campaigns.

I'm think perhaps I should put together an online class on this.

Who's interested?

#GA4 #PPC #SEO #analytics

Not sure but have heard rumours of it happening.

What a great idea!

Question for the great mines here!

May of us have abandon X/Twitter over the past year+.

I know not to delete my account as I don't want some spammer grabbing it etc.

My question is, how often should I post something to keep the account active? I'm worried if it goes inactive, it will be cald.

A vibrant workspace with a writer's touch—laptop open to Google Analytics and Tag Manager, surrounded by sticky notes and coffee. Books and papers symbolize content creation, and awards or trophies highlight your accomplishments in the Martech world. A whiteboard filled with brainstorming charts sits nearby, with a view of a bustling cityscape outside, tying together your mix of analytical precision and creative expression.

OK I jumped on the bandwagon and asked ChatGPT

"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"

It closer than I anticipated, I just have to assume that is cup of black tea and not black coffee

Image generated by chatgpt showing many analytics graphs and charts posted on the walls and windows of an office. Laptop with analytics data in for front with various analytics graphs being displayed. On the window are words "Google Analytics and Google Tag Manager"

OK I jumped on the bandwagon and asked Chatgpt

"Hey ChatGPT, based on what you know about me, draw me a picture of what my life looks like?"

It closer than I anticipated. I just have to assume that is cup of black tea and not black coffee ;)

two men in suits are sitting at a table toasting with cups . Alt: two men in suits are sitting at a table toasting with cups .

Cheers

a groundhog says alan alan alan alan alan alan alan alan alan alan alan alan ALT: a groundhog says alan alan alan alan alan alan alan alan alan alan alan alan

What gif pops up when you enter your name?