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Two versions are already up on Hugging Face. The 20b probably runs on a newish laptop. The 120b model doesn't.

huggingface.co/openai/gpt-o...
huggingface.co/openai/gpt-o...

Open models by OpenAI Advanced open-weight reasoning models to customize for any use case and run anywhere.

As of yesterday, you can download and run OpenAI GPT models locally, privately. It benchmarks right in line with their hosted models. openai.com/open-models/

about to open up a can of "it depends" on a client

youtubiest barry is best barry, great takes. Searchers will come before publishers...until publishers stop feeding the trainers, which will no longer be good for searchers? But feels like we've got a looong way to fall before that worsening training data motivates a different course.

a case could be made that Cloudflare has been more disruptive to SEO than AI

Something true that sounds totally made up: symbolics.com has now been registered for 40 years.

A ddos attack is by nature, distributed. So maybe one Ukrainian IP amidst a global botnet of millions?

Despite the news, markets are rallying, already surpassing that annual average of ~7% YTD for equities. You just have to ignore the U.S.

information - Backpage.com: Drops as FBI budgets change In 2018, the domain Backpage.com was among several seized after sex trafficking charges were made. The FBI took control of its DNS, pointing Backpage.com to a lander with a prominent message. For a do...

The FBI seized backpage(dot)com in 2018. They just allowed it to sell at a discounted drop auction for $259K (going into the pockets of TurnCommerce). It will now be flipped for millions by a private speculator. Thanks, Elon. www.namepros.com/threads/back...

best version of this meme yet

It's 2025 and Shopify is still telling customers to write 320 character meta descriptions.

The fact that you can get it right off of icann.org instead of some ad-laden frontend to the "whois" shell command is probably the most actionable takeaway if you want to continue looking like a legitimate pro: lookup.icann.org/en

WHOIS is dead - Domain Name Wire | Domain Name News The Whois system has been replaced with RDAP. It’s official. Starting today, Whois is no longer the definitive source of domain name ownership data. It’s now the Registration Data Access Protocol (RDA...

Whois is dead! This seems like a much bigger deal than I see anybody making about it.

RDAP still obscures private registration data (pretty common nowadays), but looks way more reliable for figuring out who owns a domain name going forward.

domainnamewire.com/2025/01/28/w...

Testing Deepseek's limitations and I'm sure of one thing... it's Chinese.

🤔 Qualifying corporate SEO clients?

Here's a tip: Ask management to complete the Stanford marshmallow experiment.

Did the bsky thing and leveraged my northcutt.com URL. Now how do I remove /profile/ …

Myth-Busting: Do "nofollow" Links Have SEO Value? | Orbit Media Studios The nofollow attribute is widely misunderstood in SEO. Examining the history and scientific results of nofollow shows something surprising.

Tinkering with republishing my 2015 ranking factor fact check, parsing the Github leak as an extra source.

Meanwhile, there are these supporting myth-busting gems that I can't help but repolish and put back up, too. northcutt.com was filled with them. #seo

www.orbitmedia.com/blog/nofollo...

Are we done using threads then? Thought something was up when I gained 100 (real-looking!) followers in a week.

Best presentation at #brightonseo goes to Tacos El Gordo. 👨‍🍳🤌

Sky Follower Bridge - Chrome Web Store Instantly find and follow the same users from your Twitter follows on Bluesky.

Chrome extension to port X subscriptions to bsky, worked like a charm! chromewebstore.google.com/detail/sky-f...

For practical reasons, I imagine it isn't. That would mean the "floor volume" (say, they only track keywords with > 10 clicks/month) cuts off at different places at different times of year: resulting in a seasonal trend in an unexpected place.

BONUS: I find the Y/Y overlay of Organic Keywords also interesting. The more I use it, the more it seems to validate a theory I have never confirmed: Is the Semrush scraped keyword database is not static?

IMO, this is the most insightful metric that Semrush provides for real businesses. And the long-term chart is so much more meaningful than those ubiquitous M/M reports that shift +5%/15% based on business days.

1.) Filter most noise.. because let's face it, 98% of search traffic is just that
2.) Estimate value using a real market economy (Ads bid prices)
3.) Distill only the impact of SEO that aligns to business-minded KPIs
4.) Track a pattern ($ retrieval) that is still 99% untouched by LLMs

This shows your long-term rise in Organic Traffic Cost. OTC is far from perfect, but attempts to model commercial intent. In the process, you:

(continued)

🧵 Underrated SEO reporting tip:

Instead of watching the Semrush dashboard reports, follow the Y/Y Growth Report. If those charts aren't purple you're in the wrong place!

For practical reasons, I imagine it isn't. That would mean the "floor volume" (say, they only track keywords with > 10 clicks/month) cuts off at different places at different times of year: resulting in a seasonal trend in an unexpected place.

BONUS: I find the Y/Y overlay of Organic Keywords also interesting. The more I use it, the more it seems to validate a theory I have never confirmed: Is the Semrush scraped keyword database is not static?

IMO, this is the most insightful metric that Semrush provides for real businesses. And the long-term chart is so much more meaningful than those ubiquitous M/M reports that shift +5%/15% based on business days.