I designed a UI that intentionally ignores design principles to test usability and challenge digital interface expectations.

I broke every design rule on purpose.

The result? Chaos.

But also surprising insights about how we process visual information.

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hire me. I'm good at this.

In tomorrow's newsletter: How design teaches us to be more empathetic humans.

A fresh perspective on connecting empathy in design to everyday life. Not just for designers - for anyone interested in better understanding others.

Join our growing community: newsletter.fwddesign.co

Or watch here: youtube.com/shorts/x_nuK...

Happy New Year!

What do you have on deck for 2025?

join us: newsletter.fwddesign.co/fwd-foundati...

Be part of my design journey.
Starting tomorrow (17 Dec) and every Tuesday: 'Design & Grow 🌱 | a newsletter by fwd design co'

I'm combining my newsletters into one weekly letter where I'll share insights on intentional design and growing something meaningful.

Join me ➡️ newsletter.fwddesign.co/x

🤝 What you get with fwd design co:
- A dedicated partner invested in your success
- Strategic solutions that grow with your business
- Continuous support and optimization
- Results-driven design that converts

Tired of the design & ditch cycle?

As a strategic UX designer, I believe in building lasting partnerships that drive real business growth.

What you get with fwd design co ⬇️

Why memberships? Because great design isn’t a one time thing. It’s an ongoing journey of evolution and growth.

Want to learn more? Visit fwddesign.co

#fwddesignco #designpartnership #uxdesign #webdesign #digitalstrategy #design #branding #nocode

✨ Introducing Studio Memberships ✨

fwd design co now offers ongoing design partnerships for growing businesses. Whether you need consistent design support or comprehensive digital strategy, there's a membership tier for you.

There is still room on my calendar for a few more projects starting January 2025.

➡️ fwddesign.co

Grateful for all the opportunities this year and the growth it’s provided me. Here’s to creating more beautiful experiences the rest of 2024.

From Information Architecture to User Engagement: Leveraging Library Science Principles in Modern UX Design - fwd design co Strategic design studio helping brands grow through user-centric websites and digital experiences. We combine research-driven design, strategic thinking, and no-code development. UX Design • Website D...

In this post, I share more:
- Why beautiful websites sometimes fail to convert
- How library science principles solve common ux challenges
- a framework for organizing complex digital information

fwddesign.co/blog/library...

🧵(4/4)

#uxdesign #informationscience #libraryscience #productdesign

Key library science principles in ux design:
- Controlled vocabularies: Speak your users' language
- Scalable classification: Multiple paths to discovery
- Behavior-based organization: Understanding real user patterns

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As someone who transitioned from library science to UX design, I recognize the principles that have organized information for centuries are the same ones that elevate modern digital experience.

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Beautiful design isn't enough. Without solid information architecture, users get lost.

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The Hidden Power of User Research: Transforming Digital Projects from Guesswork to Growth - fwd design co Strategic design studio helping brands grow through user-centric websites and digital experiences. We combine research-driven design, strategic thinking, and no-code development. UX Design • Website D...

Watching allows for identifying:
- where users get stuck
- which features they ignore
- what makes them leave
- how they really use your project

fwddesign.co/blog/user-re...

🧵 (2/2)

#uxdesign #uxresearch #digitalstrategy #productdesign

Your users aren't lying to you, but they're probably not telling you the truth either.

Here's an article about why watching what users do is more valuable than listening to what they say they do.

🧵(1/2)

First 5 purchases are free with the code ‘AUDIT’

UX Audit Template Transform your UX audits from overwhelming to organized with a professional-grade evaluation framework.Turn complex ux evaluations into streamlined, actionable insights with this comprehensive ux audi...

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For my UX folks: I'm sharing my audit framework for just $10 this week

This is the exact system I use with clients - 85 checkpoints to ensure nothing gets missed in your UX evaluation.

Valid through Nov 30 (usually $34)

fwddesignco.gumroad.com/l/uxaudittem...

When we design this way, we actually create better experiences for everyone.

I've learned that real inclusive design means:

• Starting with the edges, not the center
• Letting communities lead research & testing
• Questioning what we think we know
• Getting that user needs overlap & intersect
• Making accessibility core to design, not a checkbox

As designers, we shape how people experience the digital world. But I've noticed we often default to building for the majority, creating unintended barriers for marginalized communities.

2 spots are left

Or ready to jump right in?! Fill oht the form here 👇
ff8a5agmyj4.typeform.com/to/gv8cnZFG

I’m offering ➡️ FREE WEBSITE DESIGN FOR CHANGEMAKERS

Supporting female, LGBTQ+ & POC founders/creators/business owners with:

• Custom design in Framer ($5k value)
• UX strategy that converts
• Jan 2025 delivery

Comment if interested.

Our mission is amplifying underrepresented voices and change makers. From UX audits to full website builds, we're here to help brands move forward with purpose.

"Hello Bluesky! We're fwd design co, a female-founded studio focused on creating digital experiences that delight and convert. We combine deep user research with Framer and Webflow expertise to build solutions that are both beautiful and functional. ✨