#UK: New Ipsos polling reveals that 50% of Britons expect Reform UK to gain councillors in the upcoming local elections in England.
Read the full survey 👉 https://ow.ly/viaQ50YKo5H

By leveraging brand evidence, human expertise, and augmented insights, we help drive impactful growth over mere volume.
We can't wait to be part of it!
Discover the program here 👉 tinyurl.com/36cm73e6

Our focus? Shifting from loudness to trust.
During this week of full creativity, our experts will demonstrate how we support brands in building scalable trust across media, commerce, and culture.

📅 Save the date: June 22–26!
In a world amplified by AI, how do brands create trusted connections?
Ipsos is returning to the @canneslions.bsky.social, alongside RTL AdAlliance, to tackle this challenge head-on.

Usage is deepening beyond casual experimentation.

👉 24% of Americans now say they use AI tools “often,” up from 17% last fall

A growing share of “power users” is driving the shift in how AI fits into daily routines.

Find out more 🔗 https://ow.ly/S9ug50YKnM5

Sales are now a major shopping trigger for Americans: 71% of Americans say they can find better discounts online than in-store.
👉 See the full findings: https://ow.ly/rlTM50YKj6N

Ipsos just published its Q1 results.
Read the press release: tinyurl.com/dxb4b6uj
Access the investor presentation: tinyurl.com/ubdkw76c

Ipsos x Resonance reveal Europe’s top cities for 2026 🌍

London ranks #1 for the 4th year, leading in liveability & prosperity, while Paris tops cultural appeal.

Europe remains a safe haven for tourism & investment.

👉 Discover the full ranking https://ow.ly/5Nrv50YKiCl

TikTok is reigniting interest in legacy content.
📊 38% of viewers report re-watching older shows after encountering them on TikTok, demonstrating the platform’s ability to drive nostalgia and re-engagement.
👉 Read the full report https://ow.ly/YPfn50YIaSz

Entertainment discovery is becoming a shared ecosystem. 📊 87% trust official brand & celebrity content for expertise, while 57% prefer fan-led content for entertainment, highlighting a powerful blended strategy. 👉 Discover more: https://ow.ly/1sX450YI9B6

Discover how Ipsos is helping organisations move from dashboards to decisions 👉 tinyurl.com/48be2xbw

When teams can interrogate their brand equity data and receive immediate, meaningful answers, decision-making becomes faster and more confident.

💡 The real advantage is not simply having more insights, but being able to act on them at the right moment.

✔️ Move from “What happened?” to “What’s our next move?”
✔️ Identify early signals before they impact performance
✔️ Turn complex data into clear, actionable direction
✔️ Interact with insights dynamically, moving beyond static reports

This is where brand equity can fall short of its full potential.
At Ipsos, we address this with myBVC AI, making brand equity actionable and decision-ready.
By combining Human Intelligence and Artificial Intelligence (HI+AI), organisations can:

What if your Brand dashboard were a partner, not just a platform?
Here’s the challenge: too often, metrics are tracked in silos, showing what’s happening, but not always explaining the “why” or guiding “what to do next.”

TikTok is now a decision engine, not just discovery. 📊 35% use it to build confidence before choosing what to watch. For Gen Z (44%) & Millennials (38%), it’s a key evaluation habit, previewing content before committing.
👉 Explore the full insights: ow.ly/1sX450YI9B6

Curious about the future of mobility in India?
Download our POV 👉 tinyurl.com/mtny95az

🌏 OEMs that adapt now aren’t just shaping India, they’re influencing the global industry

In our latest Ipsos POV, we unpack:
▪️How this convergence is India’s structural advantage
▪️The three key tensions driving the market
▪️Why linear, one-size-fits-all strategies are obsolete

This isn’t fragmentation, it’s a strategic evolution.

Here’s why this matters:
🚗 India’s “multi-fuel reality” is turning complexity into a competitive edge
🔍 Understanding Indian consumers requires a fresh, multi-dimensional lens

India isn’t just choosing between EVs and ICE vehicles, it’s rewriting the rules of the automotive game.

While other markets are betting on a single technology, India is boldly advancing a multi-fuel future: CNG, ethanol, hybrids, hydrogen, and electric are all on the table.

Safety first! 🛑 66% want stricter traffic laws. Women, But lowering speed limits? That’s where we divide! Across all generations, women support slower freeways more than men, especially among Baby Boomers (61% vs 47%). 👉 https://ow.ly/4tY050YCam3

Download the POV 👉 tinyurl.com/ywe94tpu

Discover how human-centric assessments and actionable insights can help organisations:
✔ Make better decisions
✔ Strengthen supply chain resilience
✔ Build long-term stakeholder trust

Ipsos’ POV Beyond Compliance explores how companies can move beyond box-ticking to measure the real-world impact of their sustainability and responsible sourcing initiatives.

Are your sustainability initiatives truly making an impact? 🌱
Meeting regulations is essential, but it’s not enough.

Want more cycle lanes in your city? 🏙️🚴‍♂️ 67% globally support them! Discover your country's vote in our 2026 Mobility Report 👉 https://ow.ly/bwcy50YCaex

Start with Creative|Spark AI on Ipsos.Digital 👉http://ipsos.digital/creative-ai

📱 Social → TikTok, YouTube, Instagram, facebook
📺 Broadcast → Linear TV
🎞️ Digital → Short-form reels, in-feed videos, online display
📰 Static → Print, out of home

Spark your creative effectiveness.

Meet Ipsos Creative|Spark AI, where the power of AI meets the reliability of human intelligence, giving you substance and clarity.

🎯 Optimise your ads - from one, or hundreds, across any format. All in as little as 15 minutes:

Spark your creative effectiveness without losing the human touch that makes advertising effective.

Get real human insights, at the speed and scale of AI and move forward with confidence.