Why LinkedIn Might Have Two Algorithms — and Why Marketers Should Care - @sparktoro.bsky.social

sparktoro.com/blog/why-lin...

#Linkedin #SocialMediaMarketing

In a world drowning in noise - and AI slop, these days - the only durable competitive advantage is proof, relationships, and trust. Real customers. Real outcomes. Real stories.
Trust has never been more expensive. Or more powerful.

I grew up around farmers. People who sealed deals with a handshake; no lawyers, no fine print, just your word and the weight it carried. That was the contract. And it held.
Time for Trust marketing.

How AI makes a real difference these days: receiving random cold emails starting with "Dear Sir or Madam" feels like a breath of fresh air.
:)

The foundation of marketing: people talking to people.

Linkedin for Marketing Blog, "6 B2B Marketing Insights for 2026: Creators Are Up Next in B2B". www.linkedin.com/business/mar...

What the Agentic Web Means for Brands Algorithms will increasingly mediate how people discover, evaluate and interact with brands. The path forward lies in diversification and data.

Let my AI agent talk to your AI agent... :)

What the Agentic Web Means for Brands adweek.it/4sRRapG via @Adweek

Claude... Not loading... in Wagga Wagga

Le nouveau nucléaire, les armes de distraction massive.

#SocialMedia #ChronicallyOnline

Yes, AI may put some work at risk.

Yes, it's also turning the spotlight on what needs a human.

Hint: that's where you come in.

Image of a computer window showing "Dialing progress" for old-fashion internet modem connection.

How did you learn patience?

Me, having lived though this:

Pro tip: If your referral agreement includes trademark licences, work-for-hire clauses, and non-disparagement terms just for sending an email intro, it was definitely written by AI having an existential crisis about what contracts are for.

#AI #ChatGPT

Lower reach on #Linkedin? Don't focus solely on posting (... ghostwritten templates or AI slop). Share real expertise, from the real you. And...

comment.

Post audience= 1x
Comment audience= 3x (low), 5 to 6x (average).

Not a hack, it's an oldie but an even more relevant one these days.

Current ranking of AI tools:
1 Claude
2 Gemini
3 ChatGPT

The latest version of Gemini is really good, so far. Claude is still at the top and ChatGPT definitely feels like it's gone down with v5.

(All personal take, obviously).

#AI #Claude #Gemini #ChatGPT

A bad investor will kill your startup faster than no investor at all... too. Great, educated, take and something I have seen, fought against, suffered, and, overall, am trying to steer founders… | S... A bad investor will kill your startup faster than no investor at all... too. Great, educated, take and something I have seen, fought against, suffered, and, overall, am trying to steer founders away...

A bad investor will kill your startup faster than no investor at all.

Read more: www.linkedin.com/posts/samuel...

#startup #investors

SEO has been dying for 10+ years. Yet, SEO has never been more alive.
GEO? AEO? AIEO? LLMEO? Whatever the name, the foundation= SEO.
Want to show up? Optimise.

#SEO

Why #branding still is important.
Does this ring a bell?

And now I have to admit, Twitter is not a cesspit anymore and it feels good.
Still low on human connections but... steps in the right direction.

#Twitter

#Marketing words to live by:

"If it doesn't sell, it isn't creative." – David Ogilvy

The rise of (coal-powered still?) electricity.

Sadly still missing some of China's EV masterpieces here.
#EV

No One Builds Alone... .
In this case, entrepreneurial (and innovation) ecosystems aren’t built (solely) by the manager or director. They’re built by connectors. They're built through interactions, dialog, human contact, and boots on the ground.
#Entrepreneurship #Innovation

Entrepreneurship is contagious.

Yes, it can be learnt.
Yes, it can be embraced.
And yes, these learners can far outgun the "born" entrepreneurs.

#entrepreneurship

IBM and Anthropic Partner to Advance Enterprise Software Development with Proven Security and Governance IBM & Anthropic announced a strategic partnership to accelerate the development of enterprise-ready AI by infusing Anthropic’s Claude into IBM’s SW portfolio to deliver measurable productivity gains, ...

From Watson to Claude.

IBM partners with Anthropic to integrate Claude AI into tools
newsroom.ibm.com/2025-10-07-2...

#IBM #AI

The problem with performance marketing?

It is not marketing. It's not long term, it's not building foundations. It relies on them.

Don't hire for "performance marketing" until you have actually hired for Marketing.

(You add fuel to the bonfire AFTER you've built it, not before...).

A key thing not to forget when using #AI:

"If we don’t think hard about WHY we are doing work, and what work should look like, we are all going to drown in a wave of AI content." - @emollick.bsky.social

Marketing is like landscaping (because anyone who mows their lawn and snips their hedge thinks they can do it)...
🌲😉

From the startups community on Reddit Explore this post and more from the startups community

Founders, if you're looking for self-care and support (from founders), check out this Reddit thread.
That's a good, fairly positive and open, one.

"Fellow founders..."
www.reddit.com/r/startups/c...

Ultimately, from experience, both do both (when they work well, of course).

A photorealistic golden coffee mug filled with dark coffee, set against a deep black background. Soft steam curls upward from the mug, and the metallic surface reflects warm golden light, creating a luxurious, high-end atmosphere.

Actual paid: $9.62 = 20+% price increase through 'hidden' charges.

Note: this is not only bad practice but also bad marketing and bad customer experience. Beyond that coffee example, the logic applies everywhere.

Retail good practice/bad practice - coffee shop edition.

Good practice: Pricing displayed, clear, transparent, no surprises.

Bad practice:
Pricing displayed at $8 (yes, coffee in Australia...)

Not shown/mentioned but added:
+$1.50 for alt milk
+ $0.12 card surcharge

Australia looks to Korea for new industry capital Ambassadors, government officials and business leaders will meet in Seoul this week as part of a pitch for Korean investment in Australia’s critical and emerging industries, including artificial intel...

A reminder that Australia is open for business.

Australia looks to Korea for new industry capital
www.innovationaus.com/australia-lo... #Trade