Enjoyed spending time in Manchester last week with my CAST @cast-centre.bsky.social colleagues new and old. A fantastic few days of connection, learning, and also exploring the city.

Thanks for highlighting our research! bsky.app/profile/brio...

Thanks @katharinehayhoe.com for including mine and @samhampton.bsky.social's climate change research about hairdressers! bsky.app/profile/brio...

Brilliant, thanks for flagging!

Enjoyed reading about this cool project!

Blog now out about how our hairdressers as everyday influencers on climate change inspired a really cool art installation in Germany!

Really recommend looking at the blog to see the photos.

bsky.app/profile/brio...

Martina Geiger-Gerlach created an art installation in Stuttgart titled Arbeit am Kopf (Work on the Head) inspired by our project.

Recommend looking at the article ⬆️ to see cool photos of the opening event with spontaneous haircuts and conversations!

@uniofbath.bsky.social

With my background in the arts & humanities, it was such a joy to see mine and @samhampton.bsky.social's hairdressers and climate change work picked up by German conceptual artist Martina Geiger-Gerlach!

➡️ www.eci.ox.ac.uk/news/hairdre...

@cast-centre.bsky.social @ecioxford.bsky.social

A recruitment graphic for the Centre for Climate Change and Social Transformations. The text reads: “We are hiring!” followed by details: “Positions: Research Project Manager + Research Fellow. Institution: University of Bath. Deadline: Sunday, March 15th + Monday, March 16th.” A blue button at the bottom says “Apply now.” The design includes the CAST logomark in the right corner.

CAST job opportunities: We are hiring for a Research Project Manager + Research Fellow to join us at our centre hub, the University of Bath. 📣

Deadlines: 15 & 16 March 2026

Apply for Research Project Manager: www.bath.ac.uk/jobs/Vacancy...

Apply for Research Fellow: www.bath.ac.uk/jobs/Vacancy...

Great to be filmed alongside a local sustainable hair salon for this promo video for our research!

Our research into hairdressers as everyday influencers on climate change and sustainability has also started to get picked up in the media.

bsky.app/profile/unio...

I was filmed for some promo for mine and @samhampton.bsky.social's new research into hairdressers as everyday influencers on climate change and sustainability.

Lovely to have insights from Harriet Barber from sustainable hair salon B Hairdressing too.

www.bath.ac.uk/announcement...

Hairdressers as ‘everyday influencers’ on climate change and sustainability This report presents key findings from interviews with hair salon owners taking climate and/or sustainability action (mostly through membership of the Green Salon Collective).

New CAST report on "Hairdressers as ‘everyday influencers’ on climate change and sustainability", by Dr Briony Latter (@brionylatter.bsky.social) & Dr Sam Hampton (@samhampton.bsky.social). 📣💇

Read the report: cast.ac.uk/wp-content/u...

Key messages thread 🧵

Screenshot of news article on ECI Oxford website

And a nice news article from @ecioxford.bsky.social @ox.ac.uk about our new hairdressers & climate research, which was part of the wider GoZero project which @samhampton.bsky.social led in the ECI.

Hairdressers: the unexpected everyday influencers on climate change

www.eci.ox.ac.uk/news/hairdre...

✦✦ So true — conversations with our hairdressers matter. New paper from @brionylatter.bsky.social & @samhampton.bsky.social shows how everyday interactions shape climate thinking ✂️🌍

➡️ Link in comments ✦✦

This sounds super interesting! Do you have a link? Would love to see anything if it's publicly available. Here's my email address: profiles.cardiff.ac.uk/staff/latterbi

Thank you!

Thanks for sharing and yes they absolutely have adept conversation skills!

This all looks soooo cool! My mum was a hairdresser, and a pal is a barber, we've often talked about how they're just unbelievable sources of social information!

Thank you!

Climate change interventions that involve social aspects are often more effective, than interventions that use information only.
Loving this idea about 'everyday influencers' in climate and sustainability.

Thank you!

Thanks, Charlie!

People expect 'greens' to be talking about climate - 'of course they'd say that, they're an environmentalist'

But when people who aren't the usual suspects talk about it, it turns it from a niche concern to a mainstream concern

'Everyday influencers' are vital for reaching social tipping points

Thank you!

Thank you, Tom! Absolutely and great to know it aligns with the conversations you've had too.

Really proud of this project and one of my favourites so I feel very happy to see it published!

Impossible to squeeze everything into a thread on here so please check out both publications for more info.

➡️ JOURNAL ARTICLE: doi.org/10.1057/s415...

➡️ REPORT: cast.ac.uk/wp-content/u...

Front cover of non-academic report titled Hairdressers as ‘everyday influencers’ on climate change and sustainability. Text in black and pink with author box in yellow, and line drawing of hairdresser cutting hair

AND I'm excited to say we have a *second* publication from me & @samhampton.bsky.social as an accessible version of our research findings.

Hairdressers as ‘everyday influencers’ on climate change and sustainability

cast.ac.uk/wp-content/u...

@cast-centre.bsky.social @ecioxford.bsky.social

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Overall, we argue that:

- Hairdressers have a strong understanding of public engagement

- Climate/sustainability conversations are happening in sustainable salons & impacting clients

- Hairdressers = prime example of ‘everyday influencers’ on climate change, but potential not fully realised

11/

Looking at the likelihood of clients’ changing their haircare routine to be more sustainable:

- 73% of clients were likely/v likely to change their haircare routine

- Most hairdressers (68%) & owners (57%) felt the conversations would be positive - “a small seed planted in the client’s head”

10/

Onto the Mirror Talkers findings @dabaden.bsky.social & Stephanie Hodgson

- Mixed responses about effectiveness of the stickers – some clients “very interested” but there were also “negative Nellys”

- 51% hairdressers felt confident in conversations

- 87% clients found conversations enjoyable

9/