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Posts by Phil Adams

Screenshot from Match of The Day. Having just beaten Arsenal, Manchester City fans unfurl a large banner that says, "PANIC ON THE STREETS OF LONDON"

Screenshot from Match of The Day. Having just beaten Arsenal, Manchester City fans unfurl a large banner that says, "PANIC ON THE STREETS OF LONDON"

Whoever you support, with one possible exception, this is very funny.

37 minutes ago 2 0 0 0
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Mint wisdom In which hard-working brands have things in common with hard-hitting feature writing . Ads that are upside down. I posted this idea on LinkedIn last year. It...

When you refuse to sell a dogmatic process, you risk alienating potential clients who need the reassurance of a template or framework. Good.

Latest newsletter: principles beat process, and stealing from feature writing.

Title by @willsh.bsky.social.

newsletter.lowfalutin.co.uk/archive/mint...

10 hours ago 1 0 0 0
Photograph of the book BANAL NIGHTMARE by Halle Butler.

Photograph of the book BANAL NIGHTMARE by Halle Butler.

I bought this because I heard Jonathan Franzen say it’s the funniest thing he’s read in ages.

I can see why. It’s outrageously funny in places. And utterly vicious, as Zadie Smith says on the cover.

The title is perfect.

4 days ago 0 0 0 0
A man and woman sit talking to each other in a raised platform in a bookshop. A small audience listens to them.

A man and woman sit talking to each other in a raised platform in a bookshop. A small audience listens to them.

John Lanchester at the wonderful Portobello Bookshop last night. Very sharp. Very witty.

“The structure of life is tragic. The texture of life is comic.”

Kim Sherwood had done her homework and did a fine job of making him interested and hence animated.

5 days ago 1 0 0 0

A strange and distressing feeling, expecting Liverpool to have their arses handed to them at Anfield.

Obviously trying to tempt fate to prove me wrong, which is not the most robust or reassuring strategy I’ve ever devised.

1 week ago 0 0 0 0
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8 months ago 27 13 2 5

"power should be at the most local possible level"

The article states that the Greens would be the only explicitly English party in Westminster if the Welsh Greens were to become independent.

But this philosophy of local power also makes them the most explicitly democratic party.

1 week ago 1 0 0 0

"The ability of the artist to sidestep the bully blow of new technology of any age, and to parry such violence with full awareness, is age-old. " Marshall McLuhan

2 weeks ago 1 0 1 0
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Waiting for the colour of spring A love letter to the lyrics of April 5th by Talk Talk

Happy April 5th, everyone. Here she comes…

medium.com/a-longing-lo...

2 weeks ago 1 1 1 0
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The first national poll putting @greenparty.org.uk in first place (just) is an utterly extraordinary moment in British politics.

2 weeks ago 918 258 33 48
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The "cool" tweet from the summit of Everest that leaves me cold. - Your irresistible truth and how to tell it® I beg to differ. This is uncool in so many ways. On the face of it, it shouldn’t be uncool. But it is. Climbing Everest is cool. Being able to share your experiences with others in real time is cool t...

Fabulous. Thank you. It reminded me of this thing I wrote 15 years ago. 15 years. Jeez, where does it go?

philadams.co/2011/05/the-...

2 weeks ago 1 0 1 0

I think I know which video you watched. If I do, some of the examples at the end were non-sensical at best.

2 weeks ago 1 0 1 0

Thanks. Me too.

3 weeks ago 1 0 0 0
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Get with the program Crumpled, rejected, forgotten. But still funny. I found these IRN-BRU “roughs” when I cleared out my office recently. They were in a folder of rejected...

Familiarity, patriotism, deviance, colonialism, notoriety, and glorified pack shots.

newsletter.lowfalutin.co.uk/archive/get-...

3 weeks ago 2 1 1 0

The post contains some rejected IRN-BRU ads that never ran. And I discuss what the new IRN-BRU campaign from Lucky Generals has in common with Orangina, Absolut, and Sandeman.

3 weeks ago 0 0 0 0
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Lowfalutin Lowfalutin is a newsletter about brand strategy and related topics. Brand strategy is the art of managing meaning, so the related topics are broad but interesting. Brand strategy is what I do, mostly ...

According to Buttondown's analytics, Bluesky refers only 1% of my newsletter page views, versus 47% from LinkedIn (like the Yellow Pages, it's not just for the nasty things in life).

But here I am plugging the next post which goes out Friday. Subscribe here to get it:

newsletter.lowfalutin.co.uk

3 weeks ago 1 0 2 0
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USE IT OR LOSE IT The Challenge of Artificial Intelligence

"I’d regard it as crass and impersonal—because it would be crass and impersonal."

I could have pull-quoted pretty much every sentence of this article.

heffernanm.substack.com/p/use-it-or-...

4 weeks ago 1 0 0 0
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The interior of an old-style Spanish bodega. There are sherry casks and bottles of wine on the shelves.

The interior of an old-style Spanish bodega. There are sherry casks and bottles of wine on the shelves.

Adios Seville, the final destination on our grown-up inter-rail trip from Edinburgh. Europe by rail is fabulous if you have the time.

1 month ago 1 0 0 0
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The fine art of surfacing Detective work and creative work Brand strategy is detective work followed by creative work. First find the truth. Then tell it in the most compelling way in...

The Boomtown Rats school of brand strategy. A reference that carbon dates me but I don’t care because it’s perfect.

newsletter.lowfalutin.co.uk/archive/the-...

1 month ago 1 1 0 0

Just saw them not turn up in Lisbon. Sporting wanted it way more than they did.

1 month ago 1 0 0 0
Photograph of a football stadium scoreboard. The score says SCP 5, Bodo Glimt 0.

Photograph of a football stadium scoreboard. The score says SCP 5, Bodo Glimt 0.

Bit of history. Amazing.

1 month ago 0 0 0 0
Photograph of fans singing and waving scarves in a football stadium.

Photograph of fans singing and waving scarves in a football stadium.

Quite the comeback in Lisbon. Extra time jeopardising our restaurant booking.

1 month ago 0 0 1 0
Photograph of a narrow city street with colourful old buildings on each side. An old-style tram is moving up the street on rails.

Photograph of a narrow city street with colourful old buildings on each side. An old-style tram is moving up the street on rails.

Hanging out in Lisbon for a few days. Enjoying the vibe and the 23 degrees temperature.

1 month ago 6 2 0 0
Photograph of terraced vineyards in the sun. Green hills and dark clouds in the distance.

Photograph of terraced vineyards in the sun. Green hills and dark clouds in the distance.

Fabulous bike ride into the hills of the Duoro Valley. A bucolic weekend to break up our train tour of Iberian cities.

1 month ago 0 0 0 0

Please do.

1 month ago 1 0 0 0
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Photograph of quaint riverside buildings in the sun. There are small boats on the river in front of them.

Photograph of quaint riverside buildings in the sun. There are small boats on the river in front of them.

Bye Porto. You are insanely pretty. And the food… oh my.

1 month ago 1 1 1 0

Now that IS funny.

1 month ago 0 0 0 0
Photograph of people surfing on big waves.

Photograph of people surfing on big waves.

Basque surf off Donostia/San Sebastian yesterday.

1 month ago 0 0 0 0
Photograph on a typical Parisian street under a clear blue sky.

Photograph on a typical Parisian street under a clear blue sky.

Spring has definitely sprung in Paris.

1 month ago 2 0 0 0
Photograph of a theatre auditorium.

Photograph of a theatre auditorium.

First visit to the Bridge Theatre for Into The Woods. It’s an impressive space.

1 month ago 0 0 0 0