Psst. I actually have a scalable, ethical, whitehat method for building links reliably monthly for pretty much every niche, but especially SaaS, local service and marketing niche.
Slip me a DM for deets. No PBN bull. No spray and pray outreach. Just links from REAL businesses.
Is coaching just therapy? Andrew Poles discusses the difference on the next episode of Unscripted Small Business with my co-host Daniel Hill
Mason Mccumber
SEO = completion game, not perfection
Match top 3 competitors + slightly more
Everything else is excess
👇 unscriptedseo.com/the-science-and-strategy...
unpopular opinion:
stop "building high quality links"
start matching what's winning in YOUR landscape
HCU didn't target unhelpful content - it targeted expensive sites
📊 unscriptedseo.com/the-science-and-strategy...
Tom Malesic of EZ Marketing
Jeremy Moser of Userp on Unscripted SEO
Ana Schwab of Total Home Rescue on Unscripted Small Business
Nick Eubanks on Unscripted SEO
William Wang of Black Belt Consulting on Unscripted SEO
Benas Leonavicus on Unscripted SEO
@sbajaio.bsky.social
Ai visibility and SEO are complimentary - Jeremy Moser of Userp.io
Jeremy Moser of Userp
Building backlink profiles = chess ♟️
Can't start with 100 high-authority links on a new site
Sequence matters
👇 unscriptedseo.com/the-science-and-strategy...
hot take from a link building CEO:
"E-E-A-T is not a signal"
he's right though
E-E-A-T is a CLUSTER of signals
full breakdown:
📊 unscriptedseo.com/the-science-and-strategy...
If you live in the delusional land, where thousands of people are posting and talking about a particular singular SEO tactic that’s actually changing the search results for a number of recorded sites and believe Google is not aware I don’t know what to do for you.
📣 The SEO & AI Search News of the Week from #SEOFOMO [April 5, 2026] 👇 seofomo.co/posts/the-se...
Sitemaps are really one of the FEW tools that Google has given large sites to help claim better indexation, and granular sitemaps are KEY
Consider these:
A sitemap for crawled but not indexed pages that are super relevant but stubbornly NOT indexed!
A sitemap for MONEY pages
My face when I get CC notification for not one but TWO genuine organic leads for home renovation for my profit share partner site I started building just 30 days ago.
I know you know this client 😂
why do winning backlink profiles have 0% exact match anchors?
what was Google ACTUALLY targeting with HCU?
interviewed @getmelinks CEO - insights on link building strategy
full breakdown:
📊 getmelinks.com/the-science-and-strategy...
Especially with all of the Ai eating up the busy work, what's really left is genuine human discernment
Quotes from this week’s Unscripted SEO and Small Business interviews
🔥 "From 2010 to 2021 SEO was merely reverse engineering Google. That was it. That was our job. We can't ignore other methods or other ways that search occurs.
@melissapopp.com
Listen: podcasts.apple.com/us/podcast/s...
It's almost like we're having a midlife identity crisis as marketers. This thinking of who we are and what we offer, AI has the potential to not only change what our workflows and our efficiency looks like, but also gives us more time to actually think on the strategic side and be more creative.
🔥 "From 2010 to 2021 SEO was merely reverse engineering Google. That was it. That was our job. We can't ignore other methods or other ways that search occurs.
@melissapopp.com
Listen: podcasts.apple.com/us/podcast/s...
**NOT from content farms lol - I gotta figure out how to say that better.
