Public trust in news in has risen for the first time since records began in 2020.
According to the latest Trust in News in Aotearoa New Zealand report, 37% of respondents now trust the news generally, up from just 32% last year. In the context of recent trends, that’s a fairly sizeable jump.
The report also shows 50% now trust the news they personally consume, also up five percentage points from 45% in 2025.
These are the first positive results about the public’s trust in news since we began researching the subject at the AUT Research Centre for Journalism, Media and Democracy in 2020.
As we have every year, we asked New Zealanders if they felt they could “trust most of the news most of the time”. We also asked about their trust in the news they personally consume, their views on particular news brands, how much they avoid the news, and to what extent they pay for it.
A significant contributing factor to the upturn in trust, we think, is greater public awareness of disinformation, deep fakes and AI slop.
The prevalence of such poor-quality information, distributed on social media for commercial or political gain, and the growing public debate it, seems to have made people more conscious of the need for verified facts.
As one male Pākehā respondent aged 35–44, put it:
Traditional news networks and journalists will end up regaining trust, because [there] will be no way to tell whether something is AI bullshit or not.
Indeed, this year we asked respondents where they go to check news they don’t trust. More than half said they went to a news source they did trust, among other places. Only 8% checked suspicious information using a chatbot.
Big finding from AUT's annual JMAD survey: Trust in news rises after years of decline
And growing awareness of AI slopification is one of the candidate causes of the shift
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