When it comes to Church social media:
• Including people > impressing people
• Question marks > periods
• Building your community > branding your content
#churchonline #digitalministry
Online sermons reach more seekers in a week than traditional pulpits do in a year.
68% of Americans use YouTube for spiritual content. (Pew Forum)
74% of churches increased their tech budget for 2024.
This isn't about preference anymore … it’s about presence.
#digitalministry
Source: Church Budget Trends Report, Q1 2024
Scale your church's reach:
• Make disciples on YouTube
• Build community in Facebook Groups
• Share truth on Instagram
• Multiply worship through livestream
#ChurchOnline #DigitalMinistry
It’s easier to blame the algorithm than blame your content.
Churches have the best stories to tell because they come from the hope found in the greatest story ever told.
People don’t need another Christmas event invitation.
They need to hear how people like them found hope in your church this year.
Stop promoting events. Start sharing stories.
Jesus said “Go into all the world …”
Today, the world is in your pocket.
91% of adults keep their smartphones within arm's reach.
Your greatest mission field is literally in your hand … you just have to turn a smartphone from a tool for distraction into a tool for discipleship.
17/17 Final thought: This Christmas, let's create space for stories that change lives.
Got questions? DM us.
Nothing excites us more than helping churches share hope effectively.
#ChurchComms #ChristmasOutreach
16/17 We've seen this work in churches of all sizes, all contexts, all budgets.
Because here's what's true:
People don't connect with our marketing.
They connect with moments that are real.
15/17 Ready to transform your Christmas outreach?
• Start gathering stories today
• Empower your community to share
• Focus on conversations over campaigns
• Let authenticity lead
14/17 The power of Christmas isn't in our productions (though they're great).
It's in showing people they can belong before they believe.
It's in sharing stories that echo their own.
It's in creating space for real connection.
13/17 Then, transform your metrics to match what really matters:
Focus less on:
• Attendance predictions
• Marketing reach
• Social media numbers
Celebrate more:
• Story responses
• Real conversations
• Community connections
12/17 Kenny Jahng's framework makes this practical:
- Collect stories year-round
- Share behind-the-scenes moments
- Let your community do the talking
- Focus on transformation
11/17 Here's your 4-week roadmap to connection:
Weeks 4-3: Share community stories
Weeks 3-2: Show impact moments
Weeks 2-1: Weave in practical details
Stories lead everything.
10/17 As Brady Shearer reminds us:
"The churches seeing the most engagement during Christmas aren't the ones with the biggest budgets — they're the ones who've learned to start conversations instead of just pushing information."
9/17 The best part?
This works for churches of every size because every church has stories worth sharing.
Small church? Perfect - you know everyone's story
Big church? Beautiful - you have stories everywhere
8/17 Carey Nieuwhof nails it:
"Most churches are still creating social media content like it's 2010. Today's effective communication is native to each platform, authentic, and designed for connection, not just consumption."
7/17 Your digital strategy becomes natural when you lead with stories:
Instagram → Capture real moments
Facebook → Host genuine conversations
TikTok → Share authentic behind-the-scenes
7/17 When we flip the script, amazing things happen.
Instead of: "Don't miss our big production!"
Share: "Meet James. Last Christmas, he walked through our doors feeling alone. Today, he leads our welcome team."
6/17 Here's what we've learned about effective Christmas communication:
The 80/20 Principle that transforms everything:
80% → Real stories and conversations
20% → Service details & logistics
5/17 Brady Shearer's research shows why this matters:
"The average church spends 90% of their Christmas promotion talking about what they're doing, and only 10% addressing why anyone should care.”
Let's flip those numbers.
4/17 The beautiful truth is: Your church already has everything it needs to create meaningful Christmas connections.
Your secret weapon?
The stories of hope, belonging, and transformation already happening in your community.
3/17 Your community's real stories are more compelling than any marketing campaign we could create.
They're authentic, relatable, and they speak directly to what people are actually looking for at Christmas.
2/17 Our friend Kenny Jahng puts it perfectly:
"The most effective church social media isn't about broadcasting how great your church is - it's about showing how your church serves as a conduit for life change."
1/17 Here's the exciting part:
The most powerful tool for Christmas outreach isn't your budget, your building, or even your production.
It's your stories.
🧵 Want to see your Christmas services create lasting impact this year?
After working with hundreds of churches, we've discovered what actually transforms first-time guests into long-term community ...
Hey Church leaders!
Here's the hard truth about your Christmas promotions:
Your Christmas services aren't competing with the church down the road. They're competing with Netflix, Instagram, and TikTok.
In the modern online world ...
we are drowning in content
but starving for wisdom.
We have never met a church online pastor who thinks online should replace in-person.
None of us believe in “technology replacement theology”.
We just know online enhances what happens in person.
#StuffWeWishPastorsKnew