Media agency brands are dead - The Media Leader Holdcos talk about diversity and culture but remain addicted to centralising operations. Why is this command-and-control mindset not challenged enough?

When holdcos zig, we zag.
Craft Media London was set up because we felt every media plan looked the same, strategy only existed in pitches and media plans were designed to make creative ideas smaller, not bigger and more famous.

uk.themedialeader.com/media-agency...

Just watched a stranger on the tube read the end of A little Life. I was 😭 watching her 😢