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Posts by Justin Gary

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Eric Lang — Designing for Payoff, Ritual Play, and Returning to Your Roots (#100) Think Like A Game Designer Podcast

Eric Lang (Blood Rage, Rising Sun) on what makes games stick: Great games aren’t just systems—they’re rituals.

👉 Design for player psychology, not just mechanics
👉 Lean into conflict to create emotion
👉 Collaborate with complementary strengths

justingarydesign.substack.com/p/eric-lang-...

9 hours ago 0 0 0 0
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UI / UX Design For Life How to build an environment that makes winning easy

Stop relying on willpower. Design your environment instead.

• Effortless (clear path)
• Efficient (fewer distractions)
• Enjoyable (something you want to do)

Small changes = big results.
Be the UX designer of your life.

justingarydesign.substack.com/p/ui-ux-desi...

4 days ago 0 0 0 0

Theme gives your game identity.
Mechanics make it work.

Great design happens when the two align.

Quick tips:
• If you’re stuck, try a new theme — it can unlock better mechanics
• Don’t overcommit early — let theme evolve with gameplay
• Always Be Exploring (ABE) new ideas

1 week ago 1 0 0 0
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Join Me and Let's Change Some Lives (Including Your Own) How Building Homes In Mexico Changed Everything

I signed up to build homes in Mexico, but he biggest thing that changed was me.

Gratitude replaced complaints.
Perspective replaced routine.
Action replaced restlessness.

You don’t need experience to make a difference.
You just need to show up. ❤️
justingarydesign.substack.com/p/change-liv...

1 week ago 1 0 0 0

Don’t just celebrate results — celebrate inputs.

Results are often outside your control.
Inputs are the things you do every day:
✔️ Showing up
✔️ Making thoughtful decisions
✔️ Learning from mistakes

When you celebrate inputs, you create momentum. Small daily wins stack up into big outcomes.

1 week ago 0 0 0 0
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Drew Corkill — Design Solo Game Systems, Speed, and Shipping at Scale (#101) Think Like A Game Designer Podcast

NEW PODCAST ALERT!

Drew shares how his background in UX shapes his approach to game design, what makes solo games uniquely powerful, and how community, structure, and relentless iteration can turn creative ambition into a sustainable career.

justingarydesign.substack.com/p/drew-corki...

2 weeks ago 0 0 0 0
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The Hidden Rule of Great Game Design If players keep making the same mistake, it’s not their fault—it’s your design

One of the most important lessons in game design:
Make the player’s instinct the correct choice.

Fix the incentives so the fun choice is also a smart one.

We dive deeper into this inside Design Lab. 👇
justingarydesign.substack.com/p/design-for...

4 weeks ago 1 0 0 0
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50 Episodes of Game Design Wisdom Think Like A Game Designer Podcast

Listen here: justingarydesign.substack.com/p/50-episode...

1 month ago 0 0 0 0
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If you want to level up your game design skills, I just saved you a massive amount of time.

I spent 50+ hours going back through our first 50 podcast episodes to pull out the single best piece of advice from each one.

If you only listen to one episode, make it this one.

Link in Comments!

1 month ago 1 0 1 0
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50 Episodes of Game Design Wisdom Think Like A Game Designer Podcast

If you want to level up your game design skills, I just saved you a massive amount of time.

I spent 50+ hours going back through our first 50 podcast episodes to pull out the single best piece of advice from each one.

If you only listen to one episode, make it this one.

1 month ago 1 0 0 0
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Think Like A Game Designer Mastery Course

Want to be a Game Designer? Enrollment is now open!
justin-gary.lpages.co/designlab/

1 month ago 0 0 0 0
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The Complete Game Design Roadmap A closer look at the lessons, playtesting process, and community that help designers make real progress.

Today I want to give you a clearer look at what’s actually inside the brand-new Design Lab program, which launches next week on March 17th.

Check it out 👇
justingarydesign.substack.com/p/from-stude...

1 month ago 0 1 0 0
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Opening The Doors to Game Design The New Design Lab Program Launches March 17th, 2026

Playtests are one of the most important parts of game design. But without a clear feedback loop, you can spend months tweaking a design and still feel like you’re going in circles.

I wrote about this challenge and what designers can do about it.

justingarydesign.substack.com/p/opening-th...

1 month ago 3 0 0 0
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Opening The Doors to Game Design The New Design Lab Program Launches March 17th, 2026

After 20 years working in the industry, publishing games, building teams, running crowdfunds, and mentoring designers, I’m excited to bring you the newest iteration of the Think Like A Game Designer course.
justingarydesign.substack.com/p/opening-th...

1 month ago 4 0 0 0
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Designing for Elegance Doing More With Less

When I first started designing games, I thought complexity was impressive. Over time, I realized that what I wanted wasn’t complexity, but depth.

Here's the break down on what elegance is and how we achieve it: justingarydesign.substack.com/p/designing-...

1 month ago 0 0 0 0
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Eric Lang — Designing for Payoff, Ritual Play, and Returning to Your Roots (#100) Think Like A Game Designer Podcast

Eric Lang is one of the most influential designers in modern tabletop gaming. If you’re interested in designing for tension, identity, and memorable moments, this conversation offers a masterclass from one of the industry’s most distinctive voices.

justingarydesign.substack.com/p/eric-lang-...

2 months ago 1 0 0 0
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10 Lessons from 100 Episodes of Think Like a Game Designer What I’ve learned about creativity, craft, and building things that matter

Hard to believe how far the Think Like a Game Designer Podcast has come—next week is Episode 100 🎙️

I pulled together 10 insights that kept coming up again and again—ideas I keep returning to and expect to carry with me for years.

👉 justingarydesign.substack.com/p/10-lessons...

2 months ago 1 0 0 0
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Theresa Duringer — UI as Game Design, Onboarding Without Friction, and the Ethics of AI (#100) Think Like A Game Designer Podcast

In this episode, Theresa Duringer shares insights on what makes a great digital adaptation, why performance and UX are inseparable from game design, and how to bridge the gap between physical and digital play without losing what makes tabletop special.
justingarydesign.substack.com/p/theresa-du...

2 months ago 1 0 0 0
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Jaimie Wolanski — Tough Truths, Retail Realities, and How Games Create Connection (#98) Think Like A Game Designer Podcast

Industry veteran Jaimie Wolanski (Catan, Ticket to Ride, Exploding Kittens) joins me on the podcast to share tough truths about retail, building teams you trust, and knowing when to let go.
👉 Listen now: justingarydesign.substack.com/p/jaimie-wol...

3 months ago 0 0 0 0
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Upstream Art in the Age of AI The ethical case for hybrid human–AI tools

AI is reshaping creative work—but the real question is how we use it responsibly.

Read my take on hybrid human–AI design and creative ethics 👇
justingarydesign.substack.com/p/the-ethics...

3 months ago 1 0 0 0
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Vlaada Chvátil — Designing for Joy, Building Great Games, and Letting Quality Do the Marketing (#97) Think Like A Game Designer Podcast

I interviewed game design legend Vlaada Chvátil 🎲
(Codenames, Through the Ages)

We talk about why great games don’t need marketing, how designing for joy fuels longevity, and what makes collaboration actually work.

👉 Listen now justingarydesign.substack.com/p/vlaada-chv...

4 months ago 3 1 0 0
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The Energy Audit Find what drains you—and fix it.

Want a simple way to level up next year?

Do an Energy Audit:
✨ Top 3 energizers
💀 Top 3 drains

Protect what fuels you. Batch/Automate/Delegate what doesn’t.
justingarydesign.substack.com/p/energy-is-...

#Productivity #SelfGrowth #CreativeWork #FocusTime #EnergyManagement

4 months ago 2 0 0 0
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Carly McGinnis — Startup Scrappiness, Trusting Your Team, and the Rhythm of Leadership (#96) Think Like A Game Designer Podcast

Exploding Kittens CEO Carly McGinnis joins the podcast! 🎙️


From Hollywood hustle to leading a global game company with 25M+ games sold, Carly shares how she scales teams, navigates creative chaos, and builds a culture that brings big ideas to life.

justingarydesign.substack.com/p/carly-mcgi...

4 months ago 2 0 0 0
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Deadlines Are Magic Why the Best Designers Embrace Constraints

⏳ Why Deadlines Aren’t the Enemy — They’re Your Secret Weapon

👉 Read the article here and try setting your next milestone today:
justingarydesign.substack.com/p/deadlines-...

4 months ago 0 0 0 0
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Every Game Needs a Solid Foundation The five phases of design that keep your game from collapsing

Great games follow a clear order of operations:
1️⃣ Engine Design – Find the fun.
2️⃣ Engine Development – Build the structure.
3️⃣ Component Design – Define each piece.
4️⃣ Component Development – Balance the details.
5️⃣ Polish – Make it shine.

justingarydesign.substack.com/p/leveraging...

4 months ago 0 0 0 0

This is a great post. I say this all the time to my boys about hockey. I don't worry about the goals. You put in the effort, and the goals will come.*

(*or the opposite, in the case of the goalie)

10 months ago 2 1 0 0
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I've been listening to "Think Like A Game Designer", insightful game designer interviews by @justingary.bsky.social .
Every so often I find myself writing down quotes, which I'll be sharing in this thread:
🎲✂️

9 months ago 37 9 1 0

Thank you so much!

5 months ago 1 0 0 0
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Cole Wehrle — Cute Creatures, Brutal Games, Asymmetric Design, and Subverting Expectations (#88) Think Like A Game Designer Podcast

I recommend listening to this fantastic episode of the "Think Like A Game Designer Podcast"; tons of insightful comments on balancing, Root, and much, much more! Thank you very much @colewehrle.bsky.social and @justingary.bsky.social justingarydesign.substack.com/p/cole-wehrl...

6 months ago 24 4 1 0
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Kyle Thiermann — Deadlines, Mentors, Curiosity, and the Craft of Connection (#94) Think Like A Game Designer Podcast

Big-wave surfer + storyteller Kyle Thiermann joins the podcast! 🌊✍️


We talk fear as fuel for creativity, surfing six-story waves, and how curiosity can reshape your work—and your relationships.

🎧 Listen to the full episode: justingarydesign.substack.com/p/kyle-thier...

5 months ago 0 0 0 0