Local SEOs understood this from the get go. All SEOs will feel the wrath of of this the further we get into the AI first search world. 🫣

It's Time To Invite Your SEO To The Adults Table "Play dumb games, win dumb prizes" -- Taylor Swift aka "SEO Ninja Expert Wizard."

My last newsletter post is getting circulated internally. Love when you see the internal chatting apps as referral sources in GA4

www.seoforlunch.com/p/its-time-t...

Truth. Was happy to wrap up my fundraiser bringing nearly 6k to Minnesota communities impacted by ICE.

#seoforlunch | Nick LeRoy | 15 comments Yesterday, I announced my pledge to trade SEO consulting hours in exchange for donations to GiveMN. I lost 40+ subscribers within hours... 👇 Full details on this initiative are available via my #SEO...

Help me help Minnesota communities from ongoing ICE events.

In the LinkedIn post below, I'm donating $1.00 for every "like" (reaction) added.

www.linkedin.com/posts/activi...

RT/shares are greatly appreciated. ❤️

I wrote an article for The SEO Community about pricing for SEO professionals. I go through different models of pricing, how to calculate your hourly rate, things to watch out for, and more.

I also got @raquelseo.bsky.social and @nickleroy.com to share their expert points of view.

Nick Leroy's newsletter (recommended) suggests SEO used to be different.
https://nickleroy.com/newsletter/ #SEO

Thanks @johnmu.com, really appreciate the shout out. One of my favorite posts of 2025 :)

Safe travels, friend!

Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. SEO isn’t a checklist game. What once moved mountains now barely moves the needle. Critical thinking, storytelling, and cross-discipline skills win. Templates don’t.

Old Hat SEO is Finally Dead. The Bar Has Been Risen For The Next Generation. - via @nickleroy.com #seo

This is why we can’t measure “success” by standard attribution.

Should You Create “Best X” Articles? A Debate w/ Nick LeRoy YouTube video by Content and Conversation

Should you create "best X" articles to influence LLMs?

The short answer: it's complicated.

There has been some negative takes on this approach as of late, so I wanted to have @nickleroy.com on to respectfully debate when and how it might make sense to do.

www.youtube.com/watch?v=frbO...

The Long Tail Search Has Died. It's All Happening Outside of Google. SEOs for years relied on "top of funnel" queries to drive brand awareness. Users are evolving and so has how they search for information.

Had a great chat with @suzzicks.bsky.social the other week about Google’s 4S framework and how it’s killing long-tail search…on Google.

The long tail isn’t dead, it’s just moved to YouTube, TikTok & podcasts, etc.

This is the topic of this week's #SEOForLunch 👇
www.seoforlunch.com/p/death-of-l...

It was really good to see you (and your monster water jug). Hope your competition goes well!

@semrushofficial.bsky.social is trusting
@mordyoberstein.bsky.social, @jessjoyce.bsky.social
and me to discuss LLMs + maximizing visibility.

I'll bring the 🔥You bring the 🍿

Tuesday, Sept 30th
6:00 PM CEST | 5:00 PM BST | 12:00 PM EDT | 9:00 AM PDT

lp.semrush.com/Are-All-LLMs...

The brown sugar cinnamon ones are 😍🤣

What AI Can’t Replace: Your SEO Talent Pipeline AI might be a better junior level task resource but it can't grow and become the future of your company. Here's why you need to hire junior talent.

This week's #SEOForLunch focuses on a topic we don't talk enough about. The impact of AI on SEO, specifically junior SEO talent.

www.seoforlunch.com/p/junior-tal...

Dear C-Suite: Stop Betting Your Future on the AI Shortcut Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.

🔗👇
www.seoforlunch.com/p/ai-shortcut

Dear C-Suite: Stop Betting Your Future on the AI Shortcut Leaders chasing today’s cost cuts are sacrificing tomorrow’s growth...and your competitors are happy to let you.

Yesterday, I sent 12K #SEOForLunch subscribers a post on a topic that most won't touch, but it needed to be said.

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

Featuring quotes from respected industry veterans
@lilyray.nyc and Nick Eubanks.

🔗👇
www.seoforlunch.com/p/ai-shortcut

"Dear C-Suite: Stop Betting Your Future on the AI Shortcut"

I wrote the post most won’t touch...but it needs to be said.

👉https://www.seoforlunch.com/p/ai-shortcut

Taking on a FT role? And/or pivoting out of the industry?

It's Time to Quantify the "Halo Effect" Attribution is broken and "It depends” doesn’t cut it anymore. Time to roll up your sleeves and identify your own success metrics.

The post SEOs don't want to read

"If You Can’t Prove the 'Halo Effect', Say Goodbye to Your Budget"

This week's #SEOForLunch is live. www.seoforlunch.com/p/performanc...

With these new AI tools, crawling tools, and way too many Chrome browser tabs... I'm sick of maxing out my RAM on the regular.

What laptop do you recommend? I'm a PC guy currently using XPS 15 7590

Running a SAMSUNG 49" Odyssey G9 monitor

How I’m Using AI Without Replacing Myself "Do more with less" is code for “cut headcount.” Let’s make sure yours isn’t on the chopping block. Leverage AI for speed/scale not training your replacement.

Today, I added a TL;DR option for my own damn newsletter.

Good? Bad? Wasn't going to read the post anyway?

www.seoforlunch.com/p/dont-repla...

Which queries will be grounded with search?
You can now paste your queries in bulk, one per line:
grounding.dejan.ai and get classification results for each.

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.

Job description/application details 👉 www.ppcjobs.com/job/senior-p...

Tag someone if you know they are looking for a grand senior paid media position!

A great Sr PPC Manager role, Fully remote (US), paying $115k-135k, just went live yesterday on PPCJobs-dot-com.

Job description/application details 👉 www.ppcjobs.com/job/senior-p...

Tag someone if you know they are looking for a grand senior paid media position!

You bring up good (and valid) points. If nothing else, hopefully folks get from this post that TESTING is the best way to learn what’s best for your site/situation.

P.s. I love salacious headlines. Block me now before you see my post on “the Loser SEO Mindset” 🫣

Fair enough. I had thought the satire was clear, but to your point, it could have possibly just caused confusion.

I wanted to write about ~600 pixel in length, but didn't trust that the majority of SEOs know this.

I don't think I wrote that titles have to be short.

I didn't even get into Navboost, which we know G uses as a strong signal to determine ranking visibility.

Keyword + CTA is 9/10 times going to outperform
keyword | keyword | keyword.

Are my posts Snarky? Absolutely.
Is there value? IMO, Yes.

Yes. Exactly.
oh, and making money. 🤑