B2B ads ≠ boring ads

It's ADventure time 🎢

→ 9 ads me and @diligentstudios.com created for Payyy, our imaginary Expense Management brand.

Ads we created for a fintech company 🔬

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

www.adfolio.design

What started as a Xmas side project is now the go-to B2B ad inspiration library 📚

Top 50 b2b gif ads: www.adfolio.design/motion

A GIF of GIFs = GIFception 🤯

I've curated 50 of the best b2b gif ads I've come across.

🔗 link in comments

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

www.adfolio.design

I spent the whole weekend searching for fresh B2B ads so you don’t have to 😎

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

We’ve spent the past year collecting and analyzing the best ads, and we already have:

✦ 112 static ads + breakdowns
✦ The landing pages they lead to
✦ 40 GIF ads

www.adfolio.design

Ever wondered:

✦ Which ad concepts you should run next
✦ Which ads are trending in b2b
✦ What makes a great ad
✦ How to reimagine popular ads
✦ How to structure your landing page

To help answer these questions, my team and I are curating Adfolio - a library of the most impactful b2b ads.

The line between simple and boring is thin.

So to reinforce the copy and enhance the design, I sometimes add a visual spark to my ads.

One of my favorite ways to do that is by experimenting with double meanings.

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

www.adfolio.design

🤯 So many new ads on Adfolio

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

For more breakdowns like this visit www.adfolio.design

Your product visual looks too plain?

Add a doodle to make it stand out and to ensure it stops the scroll ✋

✦ I break down the coolest b2b ads out there - Day 6

Diligent Studios® - Ad Design Services for B2B We turn your key marketing narratives into ads that don't get ignored.

www.diligentstudios.com

I hate self-promotion.

I hate it so much that I spent 3 hours making this Tetris animation just to avoid writing a self-promotional post.

But this offer is too good not to share:

✦ Subscribe to our ad design service by 01/31/2025, and you’ll get a free landing page ✦

Found this ad and my professional deformation won.

Here’s how I would tweak it:

✦ Real scenario (like sending the wrong quote) to make the pain point more relatable

✦ Lighthearted copy to make the ad more engaging

✦ Error notification to make it digestible

***LinkedIn's B2Bi & MediaScience B2B Creative Effectiveness Study, Feb-April 2023, April-May 2024
****The B2B Institute at LinkedIn, 2024. Better, Bolder B2B Branding.

Source

*Wood, L., ‘Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns’, Journal of Advertising Research, June 2009
**Hartnett, N., Kennedy, R., Sharp, B., & Greenacre, L. (2015). Creative That Sells: How Advertising Execution Affects Sales.

Assuming you have the basics sorted (positioning, audience research, technical campaign settings), great creative has the potential to cut through the noise and improve campaign results, ultimately leading to higher ROI, competitive advantage, and financial gain.

4/4

What does this mean for you as a b2b marketer?

It means that now’s the time to capitalize on a rather untapped opportunity.

3/4

A study by LinkedIn’s b2b Institute and MediaScience tried to uncover just that.

The results: 81% of b2b ads are not noticed or correctly branded.

This means that most paid campaigns are simply a waste of money. They either fail to grab attention, lack brand recall, or both.

2/4

Great creative drives 10-20x more sales than mediocre creative.

With $30 billion spent annually on b2b advertising in the US alone, imagine the flood of ads your target buyers are exposed to.

Do you think they notice all the ads they see? Or remember the brands behind them?

1/4

8 question headlines for your b2b ads 📰

Asking questions in your ads helps shift the focus from yourself to your prospects.

This gives you the perfect chance to make them feel seen and understood or even challenge their assumptions and encourage critical thinking.

On a mission to prove that any product can have fun ads 🫡

Ever thought of using a crumpled paper ball in your ad? 🗞️

✦ I break down the coolest b2b ads out there - Day 5

Give new meaning to a well-known acronym 💭

✦ I break down the coolest b2b ads out there - Day 4

Impactful, hand-picked B2B ads, explained ■ Adfolio Curated B2B ads for design & copy inspiration. Hand-picked Meta & LinkedIn ads explained.

www.adfolio.design