Yordan and Erin posing with the official brightonSEO wish you were here sign

Not long until #brightonSEO 💙

@erinasimmons.bsky.social 💜

Let me know if you want me to pick you up on my way to bSEO on the scooter again this year, @yordan-dimitrov.com ! 💜

Nice! Have fun! Looks like a beautiful day for it 💜

Special announcement!

Early B̶i̶r̶d̶ Eagle tickets close Sunday!

See ya in October, Philly!

www.womenintechseo.com/conference/p...

Erin Simmons (@erinasimmons.bsky.social) believes that trust-based communities will influence decisions, as long as you prioritise building authentic relationships instead of over-promoting your brand.

maj.to/3MhM59D

A photo of Erin Simmons with the quote "AI is becoming almost like the new front door, and users are increasingly being met with AI overviews or are maybe using ChatGPT or Perplexity. Where we’re seeing a change is in what happens after they have read through that: their click, and whatever their second search is."

Erin Simmons (@erinasimmons.bsky.social) explains that users are increasingly encountering AI overviews or using tools like ChatGPT, which means the focus is shifting to what happens after that initial AI interaction in both clicks & subsequent searches.

maj.to/3MhM59D

Look at that beauty 🕸️

a man is wearing a yellow jacket and tie and smiling . ALT: a man is wearing a yellow jacket and tie and smiling .

American in London update:

What is this twilight zone today?

Spent a year training myself not to say hi to strangers.

The sun comes out for 1 day and now everyone’s Mr. Roger’s.

I love these so much!!!

The lanyard for WTSFest London 2026. Cobranded Majestic and WTS

The lanyards for WTSFest are so cool! Many thanks for the collab @erinasimmons.bsky.social @areejabuali.bsky.social cc @womenintechseo.bsky.social @majestic.com

It's Friday! Let's do this! 🥳

➡️ Take 10-minutes
➡️ Grab your $20 gift card
➡️ Go get yourself that treat you deserve ahead of the weekend!

Big shout out to the Prerender team for giving us an opportunity for our voices to shape their tool & a little Friday treat 💜

We want to help YOU:

💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix content types for higher ROI
📊 Retool success KPIs
🎓 Educate leadership
🏆 Rank everywhere

What we need from you:
→ Take this 3-minute survey
→ Stay tuned for the results!

➡️ docs.google.com/forms/d/e/1F...

Visibility is a byproduct of trust Why trust comes before visibility, how to build trust, & how community is the key to unlocking sustainable organic growth.

That's a wrap on my @brightonseo.com talk! Thank you to everyone who joined!

Full recap here: www.womenintechseo.com/knowledge/br...

Who's here for the first time?

Us!
@erinasimmons.bsky.social #WTSFest

Even the Caricaturist joins the frame when @areejabuali.bsky.social and @erinasimmons.bsky.social get their portrait!
#WTSFest #CaricaturesByLBHQ

It's time to re-evaluate the core currency of SEO. Trust > Traffic. @erinasimmons.bsky.social is challenging conventional wisdom by proving that community engagement is the single most underrated lever for organic growth. Happening in Auditorium 2 now!

#CommunitySEO #brightonSEO

JoJo works at Sitebulb but shows up as JoJo

I'm famous. Ish.
@erinasimmons.bsky.social absolutely KILLED their talk at @brightonseo.com

Thanks Simons!! See ya soon! 💜

Come to my talk in person or send your AI agent!

TRUST me, it'll be worth your (or your robot's) time.

Appreciate the @brightonseo.com team - open pitching for speaker slots, staging 1st time speakers, the support provided along the way - y'all ensure speakers & attendees are well taken care of.

Hey - that person looks pretty trustworthy! 😂

A photo of Erin Simmons with the text "Go into a community to help, not to sell. Build relationships by giving and receiving, asking questions, sharing resources, and genuinely engaging with others. Your goal is to learn, teach, and connect authentically."

Erin Simmons (@erinasimmons.bsky.social) recommends joining communities to learn, teach, and build authentic connections by genuinely engaging, sharing resources, and helping others, not selling.

maj.to/4eKekaQ

Thanks for having me!

Here’s a very reliable review of my @majestic.com interview!

American trying to survive a London heatwave without AC 🥵

Join us tomorrow in Berlin!

2 tix left ⬇️

www.womenintechseo.com/conference/b...

An email with subject line: We'd like you to speak at brightonSEO UK October 2025 Email content: Thanks so much for your pitch to speak! We loved it and would like you to speak at brightonSEO UK which we're running at the Brighton Centre on Thursday 23 & 24th of October You pitched the title [redacted] The talk slot would be twenty minutes long in person and we'd also like to record a video version of your talk during the event which we'd include in the post event video bundle. Still interested? If so I can ping over some more info on slide deadlines etc All the best Kelvin

Excited (& nervous) for my first conference speaking gig!

Grateful to the @brightonseo.com team for:

➡️ Staging 1st time speakers

➡️ Confidence & deck-design training

➡️ Speaker mentorship program

➡️ Pre-event tour for a “no surprises” experience

➡️ & more!

These things make a massive difference!

This week's WTSNewsletter just dropped with 6 articles and 13 events for SEOs and digital marketers!

Catch up here ⬇️
mailchi.mp/womenintechs...

I wrote a quick one on why community can be a powerful part of your SEO strategy and how to ease into it without needing to build one from scratch.

Check it out ⬇️

www.linkedin.com/pulse/why-yo...

⏳ Sales close tomorrow!

👕 63 of you ordered 78 items

🙏 £1,074 is the profit y'all helped us raise

- 50% to WTSFest scholarships: tix for folks who can't afford the cost
- 50% to WTS initiatives & ops: keeping our community free for members

Last chance to buy ⬇️
everpress.com/wts-communit...

Screenshot from Areej AbuAli's post on LinkedIn: Women in Tech SEO turns 6 years old today! What started as a passion project of mine, when I was struggling to feel a sense of belonging in our industry, has evolved into a community of over 10,000 members from around the world, connecting through our online groups and initiatives on a daily basis, and meeting in person at our conferences held in London, Berlin, Philadelphia, Portland, and Melbourne. & we do it all whilst maintaining The WTS Way: our values, rules, and code of conduct. Thank you to every single community member, partner, sponsor, exhibitor, supplier, volunteer, speaker, author, mentor, and mentee — the list is endless. There would be no community without you all. Thank you 🙏🏽

Happy 6th birthday to all of us 🎂