#Earthquake

🧀 

RIP: Xsan, Xserve RAID, Apple Color, Shake, and the rest of the classic pro tools. New machines are great tho. ✌️ - Creatives are a smaller slice of Apple’s core business these days. Having said that, look for more news at WWDC.

RIP 🧀

RIP

RIP Mac Pro. Make the Mac grate again 🧀

#Apple #FCPX #PostChat

The world is chaotic. Anxiety: 100%. Yet here we are, perfectly color-grading a clip in Final Cut Pro. Priorities. ❤️🎬✨

#Filmmaking #PostChat #FCPX

Packing for a shoot is 30% gear, 70% Pelican Tetris. If it clicks shut, you’ve won. 🎥🧳

#Filmmaking #SetLife #PelicanCase #GearPrep

RIP Pro Display XDR.

#Apple #FCPX #Postchat

Current mood 👀🔥 

#AppleLaunch #Apple #Filmmaking

Stay hungry, stay foolish. — Steve Jobs 

#Apple #SteveJobs

NAB in April.

 Final Cut Pro. Let’s go. 🚀

#FCPX #Filmmaking #NABShow #PostChat

March madness: Apple launches incoming? 

#AppleEvent #MarchMadness #Filmmaking

Just updated to macOS 26.3 and it feels snappy! Ha! ⚡️

#macOS #Apple #Filmmaking

🎬 New tools drop every year. Story’s still the part that actually matters.

#Filmmaking #Postchat #StoryFirst #FCPX

2026 technology: AI is replacing filmmakers
Also 2026 technology: The beachball remains undefeated

#FCPX #Filmmaking #Postchat #AI #StillWaiting

🤣

In times of change, we choose to create with empathy, courage, and love. Stories still matter. People still matter. We’re moving forward—together. 🎥🤍

#filmmaking

49ers 💔

2026 marketing ✌️

Brand films over ads.
Campaigns over one-offs.
People over product.
Content production as a system.

#Brandfilms #Commercials #Campaigns #ContentProduction

What’s your #1 feature request for Final Cut Pro in 2026? ✂️✌️

#fcpx #finalcutpro #fcp #filmmaking

2026 resolution: fewer effects, more straight cuts. ✨✂️

#FCPX #Filmmaking #Postchat

#Earthquake ?? 🧐

Again, you can’t connect the dots looking forward; you can only connect them looking backwards… so trust the process, trust the story. — Steve Jobs 

#Apple #Filmmaking #Storytelling #Truth

💔

Live-action beats AI on the same idea.

The future isn’t either/or—it’s whether our storytelling craft survives the transition. 🙏🥹

#Advertising #Filmmaking #PostChat

🎬 #FinalCutPro #ProTip:

Hit Shift + Z to instantly fit your entire timeline or viewer to the window — perfect for getting your bearings fast.

#FCPX #VideoEditing #PostChat

Master the tools you’ve got — the magic is in your creativity and perspective, not the software. ✌️

#Filmmaking #Postchat #FCPX #FinalCutPro

Filmmaking is 90% problem-solving and 10% pretending you planned it that way. ✌️

#Filmmaking #ProblemSolving #Storytelling

AI feels like such a hollow shortcut — true creativity lives in craft, process, and real human storytelling. Heartbroken for what’s being lost in our creative community. ❤️🥹

#Filmmaking #AI