Paul Graham on writing:

1. When you write something intended to be read by an important person, go through it and cut every unnecessary word.
2. The reader of anything you publish is an important person.

“𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘩𝘶𝘮𝘢𝘯𝘴 𝘢𝘴 𝘴𝘸𝘪𝘮𝘮𝘪𝘯𝘨 𝘪𝘴 𝘵𝘰 𝘤𝘢𝘵𝘴. 𝘛𝘩𝘦𝘺 𝘤𝘢𝘯 𝘥𝘰 𝘪𝘵, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺’𝘥 𝘱𝘳𝘦𝘧𝘦𝘳 𝘯𝘰𝘵 𝘵𝘰.”

Daniel Kahneman

“The smartest person in the room, I’ve learned, is usually the person who knows how to tap into the intelligence of every person in the room.”

​— Scott Kelly

Your learners deserve better than "eat your vegetables" training. They deserve learning that grabs their attention, speaks to their real challenges, and actually changes their behavior.

#TrainLikeAMarketer

“Whether it’s for marketing or product, you can’t design useful things without an understanding of the user and the business.”

—Steve Gustavson, Corporate Vice President of Design and Research, Microsoft

"You can’t bore your audience into paying attention." – Sally Hogshead

WOW! We hit #1 🙌

www.amazon.com/Think-Like-M...

Your Learners are Using AI to Redesign Your Courses What AI usage among learners in 2025 tell us about the current & future state of instructional design

We've Underserved the Emotional Dimension of Learning #TrainLikeAMarketer

drphilippahardman.substack.com/p/your-learn...

Borrow from Marketing to Boost Learning Impact with Bianca Baumann and Mike Taylor ATD Accidental Trainer · Episode

To elevate your training, it’s time to take a page from the marketing playbook. Tune in to this podcast where we explore how applying marketing strategies within learning programs can supercharge engagement, drive measurable impact, and secure stakeholder buy-in.

open.spotify.com/episode/74AW...

The Mindtools L&D Podcast: 446 — Think Like a Marketer, Train Like an L&D Pro Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Checkout and in under 20 seconds, buy their thing. Clever. Meanwhile, over...

🎯 Podcast alert! Learn how to think like a marketer to supercharge your L&D programs. Bianca Baumann & Mike Taylor share game-changing strategies that actually get people to take action. Perfect for anyone struggling to engage learners! #TrainLikeAMarketer

sites.libsyn.com/82191/446-th...

Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning [Baumann, Bianca, Taylor, Mike] on Amazon.com. *FREE* shipping on qualifying offers. Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning

🔥 Think Like a Marketer, Train Like an L&D Pro SOLD OUT at #ATD25! 💥

Thanks to everyone who grabbed a copy—your support means the world. Missed it? Order your copy now!

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#LND #MarketingMindset #ATD2025

Email personalization: How to do it & examples to learn from In this guide, I'll explain email personalization, walk through the parts of an email you can personalize, and give you some examples of personalized marketing emails.

Email personalization: How to do it & examples to learn from

Good email personalization is like salt in cooking: when it's missing, everything tastes flat; when it's overdone, it ruins the dish. But just the right amount brings everything to life without calling attention to itself

Marketing wisdom meets learning expertise.

(WARNING: may cause uncontrollable urges to redesign all your courses).

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#TrainLikeAMarketer

"This is the L&D and marketing crossover you are looking for"

Cara North with a Star Wars-worthy endorsement!

We're on a mission to rescue learning content from the dark side of dullness.

Learn more about "Think Like a Marketer, Train Like an L&D Pro" at amzn.to/4dlBvI5

#TrainLikeAMarketer

“Users’ first impressions are 94% design-related. But they stay for the content and leave when the design impedes them.”

- Nielsen Norman Group #TrainLikeAMarketer

"Your ad should say something so interesting that people will want to share it at dinner." – David Ogilvy

7 Marketing Writing Tricks That Will Transform Your L&D Content You’ve been there: you craft an elearning module with care, send the invitation, and wait. The response? Minimal engagement and a quiet sense of disappointment. Your learners aren’t avo…

Your L&D content deserves better than being ignored.

Steal these proven marketing tricks to hook attention, spark emotion & drive action. Start transforming your training today 👇

trainlikeamarketer.com/2025/04/25/7...

#TrainLikeAMarketer #CopyWriting

Our book is now available for pre-order — and it lands May 27th!

If you're ready to create learning experiences that grab attention, spark action, and drive results, this book is for you.

🔥 Practical.
📚 Research-backed.
🎯 Built for L&D pros.

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#TrainLikeAMarketer

"Tell a story so engaging that your customer becomes the hero by the end."

– Joe Sugarman

"The best ideas come as jokes. Make your thinking as funny as possible."

– David Ogilvy

When an L&D legend like Karl Kapp says your book will "change the way you think about developing instruction forever," it's both humbling and exciting!

We couldn't be more grateful for Karl's support & can't wait to share these ideas with you!

Pre-order today: amzn.to/4j5F5b6

#TrainLikeAMarketer

FREE CHAPTER ALERT!

Want to transform your L&D programs from "meh" to "wow"? Grab our free sample chapter and discover how marketing secrets can revolutionize your learning designs. Your learners will thank you! #TrainLikeAMarketer

www.td.org/product/book...

A/B Testing in L&D: Not Just for Marketers Member's Long Read

A/B Testing in L&D: Not Just for Marketers

A/B testing is just comparing two versions of something to see which one performs better. You show one group, Version A, and another group, Version B, and then compare the results. L&D teams can (and should) use it to test things too!

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Digital Sales Rooms: The Secret Weapon L&D Pros Didn’t Know They Needed Ever feel like you’re spending more time chasing stakeholders than actually delivering training? Between waiting for leadership buy-in, managing SME feedback, and ensuring learners engage with cont…

L&D chaos? 🤯 Virtual Learning Hubs (VLHs), inspired by Digital Sales Rooms, streamline training. Centralize content, track engagement, and boost buy-in. Stop chasing, start leading. Learn how VLHs can be your secret weapon!

#TrainLikeAMarketer

trainlikeamarketer.com/2025/03/17/d...

Professionals want clear, concise information devoid of unnecessary jargon or complex terms.

#TrainLikeAMarketer

True or False?

If L&D were as good at selling learning as marketing teams are at selling products, employees would be begging for more training.

#TrainLikeAMarketer

#WLCCD 2025

✨ World Learning Content Cleanup Day (Mar 21) is your chance to refresh and refine! This guide walks L&D pros through auditing, strategizing, and improving content—so it actually drives business impact and engagement.

#TrainLikeAMarketer #ContentStrategy

www.anewspring.com/wlccd

Ever wonder why some training just clicks while other programs fall flat?

It comes down to how our brains actually process information. Engaging both intuitive and deliberative thinking is key to creating memorable learning experiences.

#TrainLikeAMarketer

trainlikeamarketer.com

Why You Need to Use Faces in Your Ads - Superside People are drawn to faces. It's instinctual. So how can you channel this to make eye-catching ads?

Our brains are wired to focus on faces👀

Ads with faces grab attention, build trust & boost engagement. Same for learning design—use faces to guide focus, create connection & make content more relatable. How are you using faces in your designs? #TrainLikeAMarketer

www.superside.com/blog/faces-i...

Why Most Course Titles Fail—And How to Make Yours Stand Out Compelling headlines are crucial in learning design, much like in marketing. They influence audience engagement and retention. Key strategies include clarity, using numbers, evoking emotion, and ad…

Why Most Course Titles Fail—And How to Make Yours Stand Out

Tired of training titles that snooze? 😴 Stop the scroll! This post spills the secrets to headlines that POP. ✨ Numbers, emotions, open loops...it's all here. Level up your L&D game! #TrainLikeAMarketer