Looking for a new start? The AMA Job Board has roles for marketers at every level. Check out what could be waiting for you ➡️ https://bit.ly/49ERRel

#JobSearch #Hiring #JobSearch

Quick marketing stat to start your week:
📊 91% of consumers are more likely to shop with brands that recognize, remember, and provide relevant offers and recommendations. (Accenture)

Takeaway: Relevance isn't optional anymore, it's the baseline expectation.
Save this for your next strategy meeting!

Behind every student’s success is someone who helped them see what’s possible.

Through AMA’s Collegiate Mentorship Program, volunteers are making a lasting impact guiding students with the confidence, connections, and support to turn opportunities into careers.

AI mode doesn't mean the the death of SEO, it's the evolution of it.

Tips:
→ Content needs to be the answer
→ Bottom-funnel, decision-stage content is holding value better than TOFU
→ Brands that show up in AI-generated responses need authority, specificity, and trust signals

📣 Final call: Your voice belongs in the conversation shaping higher ed marketing!

Submit your proposal for the AMA Symposium for the Marketing of Higher Education by April 20. More info + how to submit here 👉 https://bit.ly/4cgVlE3

What exactly is a marketing funnel and why does it still matter in 2026? At its core, a marketing funnel maps the journey a potential customer takes from first hearing about you to becoming a loyal buyer.

Which stage do you see brands struggle with most?

The AMA’s 2026 Future Trends in Marketing Report takes a foresight-driven approach, bringing together marketers to map what’s next, not just what’s now.

The takeaway? Future-ready organizations are building strategy around signals, not just data 👉 https://bit.ly/42eENYA

With 75% of marketers turning to AI to meet content demands, brands are scaling tailored experiences faster than ever. The shift now is from experimenting with AI ➡️ operationalizing it across the entire customer journey.

✏️: Salesforce State of Marketing Report

🚨 Deadline: April 17! 🚨

The AMA is bringing together a panel of 30 diverse marketing professionals to help shape the 2027 Future of Marketing Trends Report.

Learn more about what's in it for you 👉 https://bit.ly/48g9L68

Marketing isn’t just a function anymore, it’s the system driving growth. 🌱

The brands winning today aren’t running better campaigns. They’re building better systems.

AMA On-Demand Training makes it easy to level up, wherever and whenever it fits your schedule. New trainings and certificates are added regularly. Check them out → https://bit.ly/3Fg6uZo

Merrell’s latest pitch? Touch grass.

By redefining “the outdoors” as simply “outside,” the brand is lowering the barrier to entry and opening itself up to new audiences.

Marketing lens: accessibility can be a growth strategy.

Global stage, local strategy ⚽️

With the World Cup spanning 16 cities across three countries, brands are tailoring campaigns by market, adjusting creative, partnerships, and messaging to fit local audiences. Lay’s “No Lay’s, No Game” shows how a global platform can flex regionally.

700+ professionals on LinkedIn said they are using AI often in their marketing day-to-day ✨

Want to dive deeper? Join us at an upcoming AMA Training on April 21! (link in bio)

KFC | Finger Lickin' Machine :90 Irrationally delicious. Irrationally low price. The new KFC Value Feast is here.

A new KFC campaign features Colonel Sanders in a music video-style ad, complete with an original track, to promote its Value Feast lineup. The goal: create scroll-stopping, “sound-on” moments while reinforcing affordability.

Watch the full video 👇
https://bit.ly/4vglRpE

Mollie Hansen, Chief Marketing Officer for Airstream, joins Bennie F. Johnson for a conversation about being in love with an iconic brand, why generational stories are important to a brand, and the using customer stories and experiences to celebrate the brand 👉 https://hubs.ly/Q04b0h5S0

🚨 We’re seeking panelists for the 2027 AMA Future of Marketing Trends Report! 🚨

As a panelist, you’ll:
• Be recognized in the final 2027 report
• Gain hands-on experience with foresight methodologies
• And more!

Apply by April17 to be considered! 👉 https://bit.ly/48g9L68

What does it look like when a brand becomes part of culture...without trying to force it? That moment came for Partiful when it was casually name-dropped in The Pitt—not as a placement, but as a reflection of how people actually use it.
https://bit.ly/3Q6catR

Coca-Cola says ‘I'd Like to Buy America a Coke' in America250 campaign The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.

Coca-Cola is turning nostalgia into impact with its America250 campaign. The campaign offers insights into combining heritage, storytelling, and community-focused initiatives in brand marketing.

https://bit.ly/3O9qfGr

Yamaha rethinks why people play music in ‘You Are the Instrument' campaign A cinematic Red & Co. spot highlights music as a tool for personal connection and expression.

Yamaha's new global campaign, “You Are the Instrument,” highlights the emotion and physicality of playing music. Created with Red & Co., the film focuses on movement and feeling, positioning music-making as an active, personal experience in a world of passive consumption.

https://bit.ly/4bOoEif

The 2026 AMA Summer Academic Conference brings the community together to share perspectives, tools, and support for meaningful impact across scholarship, teaching, and leadership.

Learn more: https://hubs.ly/Q041QNPN0 #AMASummer

Research point to a shift in what consumers value—resilience, sustainability, and mindful consumption. Brands that emphasize durability, reusability, and long-term well-being can position themselves as true partners in uncertain times.

✏️: Journal of Public Policy & Marketing

Looking for a new start? The AMA Job Board has roles for marketers at every level. Check out what could be waiting for you ➡️ https://bit.ly/49ERRel

#JobSearch #Hiring #JobSearch

Celebrating the women shaping marketing, driving innovation, leading teams, and inspiring the next generation, today and every day.

Who has inspired your journey? Tag them or share your story below! 💜

Is your bracket busted? Your marketing strategy still has a shot! 🏀
The real competition: which tactic earns the winning spot in your strategy?

Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.

In an attention economy, understanding how audiences process advertising is more important than ever.

Findings from the Journal of Marketing Research highlight a powerful dynamic: Ad effectiveness unfolds over time.

https://bit.ly/4cempF2

How Aerie is pushing back against AI content with Pamela Anderson CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

AI can generate almost anything, but it can’t replicate real. That’s exactly what Aerie is leaning into with Pamela Anderson, doubling down on unfiltered people and human connection. Check it out ➡️ https://bit.ly/4tgyv6x

Registration is open for #AMAHigherEd 👏 For 30+ years, this community has brought higher ed marketers together to share what’s working—and what’s next.

Peer-reviewed sessions, hands-on workshops, and real conversations you can actually use.

Early-bird savings end Oct. 5.
https://bit.ly/4uRNtRJ

On Marketing / And, Jocelyn Lo of Seedtag joins Bennie F. Johnson to discuss:
🧠 Neural contextual approaches to brand
⚖️ Innovation vs. execution
🔧 Navigating change in tech

Listen in for perspective on what’s shaping modern marketing: https://bit.ly/4lZz2Y4

Sprite reasserts cultural bona fides with global platform, brand refresh To engage Gen Z, “It's That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

With Sprite's “It’s That Fresh,” backed by The Coca-Cola Company, the brand is unifying music, street culture, food and sport to connect with Gen Z.

The takeaway: cultural relevance isn’t a campaign, it’s a connected ecosystem. https://bit.ly/4rNPKuA