Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility
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Posts by David Sayce
From Wedgwood to Web3 – what hasn’t changed in 250 years of marketing?
This week’s newsletter wraps the full series with one final question:
👉 What still works?
From trust and emotion to clarity and storytelling — the best strategies are timeless
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Kicked off BrightonSEO with a deep dive into EEAT.
• Structured data ≠ trust (Jarno van Driel)
• Faking authority is real (Emma Byrne)
• SEO now lives off-site (Ray Saddiq)
Trust is earned, not just marked up.
#BrightonSEO #EEAT #SEO #ContentStrategy
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Congratulations
There is no escaping Christmas in London, just feels a little early
Merry Christmas 🎅
… so this is where everyone is…
Hello Bluesky