David Sayce (@dsayce) Bsky

Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility - David Sayce As AI-driven systems increasingly shape how people discover services, professional services firms must grapple with a seismic shift: the rise of AI-driven discovery. As search engines transform into a...

Invisible or Influential? How AI Is Rewriting the Rules of Law Firm Visibility

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10 months ago 2 0 0 0

#mindsbestfriend #mindsbestfriend #mentalhealth #charity #dogs #wellbeing… | DAVID Sayce 🐾 Let’s make a difference—one wagging tail at a time! 🐾 I’m proud to support the #MindsBestFriend campaign from ASICS and Mind, which raises awareness of the positive impact our dogs have on our ment...

Dog

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10 months ago 1 0 0 0

What 250 Years of Marketing Teaches Us – From Wedgwood to Web3 - Part Two This week, we’re wrapping up our journey through marketing history – from Wedgwood’s 1700s influencer tactics to today’s AI-powered content engines. Across the centuries, tools and trends changed, but...

From Wedgwood to Web3 – what hasn’t changed in 250 years of marketing?

This week’s newsletter wraps the full series with one final question:

👉 What still works?

From trust and emotion to clarity and storytelling — the best strategies are timeless

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11 months ago 2 0 0 0

#brightonseo #eeat #contentstrategy #seo #searchmarketing #digitalpr… | DΛVID Sayce Quick notes from brightonSEO EEAT in 2025: Structured Data, Faked Authority & Multi-Channel Mastery BrightonSEO kicked off with a brilliant trio of talks on EEAT and content—from the philosophic...

Kicked off BrightonSEO with a deep dive into EEAT.
• Structured data ≠ trust (Jarno van Driel)
• Faking authority is real (Emma Byrne)
• SEO now lives off-site (Ray Saddiq)

Trust is earned, not just marked up.
#BrightonSEO #EEAT #SEO #ContentStrategy

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