NBA Team Sponsorship Revenue Hits $1.6 Billion In 2024-2025 Season Nearly a dozen new jersey patch deals contributed, in large part, to an 8% year-over-year uptick in team revenue, according to intelligence and data firm SponsorUnited.

New on @forbes.com: NBA team sponsorship revenue hits $1.6 billion during 2024-25 season.

www.forbes.com/sites/markjb...

The last time a Canadian team won the Stanley Cup (Montreal, 1993), here’s what DID NOT exist:

-Amazon
-Wikipedia
-Google
-Jeeves
-Yahoo
-Ebay
-MySpace
-Gmail
-Facebook
-Netflix
-YouTube
-X
-Instagram
-Snapchat
-TikTok
-Twitch
-WhatsApp
-Reddit
-iPhone
-Uber
-Lyft
-Airbnb
-DoorDash

How many times have you heard the NBA taking a page from the NHL playbook?

2026 NBA All-Star will ft. USA vs. the World.

"I'm not exactly sure what the format will be yet. I paid a lot of attention to what the NHL did (w/ 4 Nations), which was a huge success." - NBA's Adam Silver

America’s Top 5 Most Popular Sports Teams:

1️⃣ Eagles
2️⃣ Yankees
3️⃣ Packers
4️⃣ Chiefs
5️⃣ Steelers

(via new Morning Consult data)

McNeese State Student Manager Amir Khan Cashes In On NIL Deals The Lake Charles, La. native has secured marketing deals, worth six figures, with Buffalo Wild Wings, Topps, TickPick, Insomnia Cookies and Formula Bot, among others.

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On @forbes.com: What are sports investors, bankers and advisors bullish/bearish on in 2025?

t.co/OQ5vOpTGFd

Dallas Mavericks’ Mark Cuban Makes The Case For Bluesky Over X The NBA officially joined Bluesky during All-Star Weekend, but the league still hasn't posted to the microblogging platform.

On @forbes.com: Dallas Mavericks minority owner @mcuban.bsky.social made the case to me for Bluesky over X.

www.forbes.com/sites/markjb...

Dallas Mavericks’ Mark Cuban Makes The Case For Bluesky Over X The NBA officially joined Bluesky during All-Star Weekend, but the league still hasn't posted to the microblogging platform.

On @forbes.com: Dallas Mavericks minority owner @mcuban.bsky.social made the case to me for Bluesky over X.

www.forbes.com/sites/markjb...

The @NHL.com has launched an account on Bluesky.

The league joins the NBA and MLB as the other major U.S. men's professional sports leagues on the platform.

NBA (@nba.com) has officially joined Bluesky.

Give me the 4 Nations Cup every year excluding Olympic years.

How much more obvious is it that this needs to become permanent on the NHL calendar?

t.co/A4wL4mNSus

Fox Sports projects 126 MILLION viewers for Super Bowl LIX, a record for the big game.

“New Heights” podcast, co-hosted by Travis and Jason Kelce, deleted a congratulatory Eagles post on Twitter after being bullied by the Taylor Swift army.

This can’t be real life.

Kansas City Chiefs are 19-4 with Taylor Swift in attendance over the last two years.

President Donald Trump is more popular among Chiefs fans than Eagles fans.

(Source: Morning Consult survey data, ht Ellyn Briggs)

The Taylor Swift fit for Super Bowl LIX in New Orleans:

Blazer: TSL ($4,600)
Bag: Givenchy ($990)

(Source: Swiftly Styled / X)

Taylor Swift has arrived at Super Bowl LIX in New Orleans.

"You're gonna want to see this back in Philly. They have greased the poles on Bourbon Street. They're taking a cue from Philadelphia..."

Prediction: 124.2 million viewers for Super Bowl LIX, a record.

🏈 Crazed Philly fans.
🏈 Swifites.
🏈 Chiefs are TV draw.
🏈 Chance of 3-peat.
🏈 Mahomes' greatness.
🏈 Biggest annual TV spectacle in U.S.

Narrative of Chiefs fatigue is overblown. We're also quick to forget AFC title numbers.

Field view of Super Bowl LIX at Caesars Superdome in New Orleans.

(via Sports Logos Net, Gridiron Uniform)

NFL fans’ favorite brands in tech, entertainment, social and retail are Google, Netflix, YouTube and Amazon.

The NFL is in business with all of them.

(ht Ellyn Briggs / Morning Consult)

ESPN+ subs since launch:

Sept 18: 1M
Feb 19: 2M
Nov 19: 3.5M
Feb 20: 7.6M
Nov 20: 10.3M
Feb 21: 12.1M
Nov 21: 17.1M
Feb 22: 21.3M
Aug 22: 22.8M
Nov 22: 24.3M
Feb 23: 24.9M
May 23: 25.3M
Aug 23: 25.2M
Nov 23: 26M
Feb 24: 25.2M
May 24: 24.8M
Aug 24: 24.9M
Nov 24: 25.6M
Feb 25: 24.9M

A Tayvoodoo billboard surfaced on I95 in South Philly.

Apparently Tayvoodoo is a term made up by Taylor Swift supporters that is tied to her supposed “magic powers.”

Texas-based Tasty Clean and Boston-based marketing exec. and self-proclaimed Swiftie Jake Duhaime are behind the stunt.

Patrick Mahomes, Travis Kelce Among America’s Top 5 Favorite Active Male Athletes The three-time Super Bowl champions were both among the NFL’s 10 highest-paid players in 2024 when including their contract, endorsements and other endeavors.

On @forbes.com.

Chiefs Patrick Mahomes, Travis Kelce are among America’s top 5 favorite active male athletes.

www.forbes.com/sites/markjb...

ESPN NBA insider Shams Charania first broke the Luka-AD trade news on X.

He sent out a post on Threads 5 minutes later.

Shams doesn’t have an account on Bluesky.

Indiana Fever’s Caitlin Clark is America’s favorite active athlete, male or female, per Morning Consult’s Ellyn Briggs.

(Source: Morning Consult survey data, open-ended written responses from 2,202 U.S. adults)

Breakdown of Super Bowl LIX face value ticket prices:

(ht Darren Rovell/X)

Bluesky COO Rose Wang tells me the company has spoken to the NBA about creating a feed around the upcoming All Star Game next month. TBD if it comes to fruition.

Wang tells me that Bluesky has also received inquiries from other pro sports leagues including MLB and the NFL.

The WNBA is more popular than MLS among U.S. adults, per recent survey data:

(via Ellyn Briggs/Morning Consult)