My first time at an Everyman cinema too. Really nice experience.

FBI agent Denise played by David Duchovny and Dale Cooper, played by Kyle Maclachlan, Twin Peaks 1990

David Duchovny played a transgender woman, Denise, on Twin Peaks in 1990 and when greeting Cooper, the show's protagonist, she says, "I prefer Denise, if you don't mind" and Cooper responds with "OK" and her identity is settled within a couple seconds and was a non-issue, 36 years ago.

Tumblr post that reads: jb-blunk Follow Mar 4, 2022 in this terrifying world you continuously have the power to offer someone else a little relief. why would you withhold that. do you remember what a little relief feels like? it feels like a lot

An absolute banger from Tumblr

Project Hail Mary was fantastic. Everyman Cinema was fantastic. I do love going to the movies.

My new favourite thing is to use the flash effect on the prequel photo editor app and then let TikTok pick an audio.

📧 Six signs your email programme needs a specialist, not just more effort:
🧪 Bad A/B results? The test design is probably the problem, not the data
📬 Spam folder = active sender reputation damage, not bad luck
🎯 "Monthly newsletter" is a habit, not a strategy

Intermediate: Strategic Email Marketing - From Vision to Value Turn Big-Picture Thinking Into Tactical Wins Build a Strategic Foundation ThatGrows Your Email Programme This comprehensive course equips marketers with the frameworks, tools, and confidence to design...

Strategic Email Marketing: From Vision to Value covers what a documented strategy actually needs to contain. Something concrete enough to hand to a new team member and have them understand what you're building and why.

holisticemailacademy.com/courses/stra...

A documented strategy isn't a bureaucratic exercise. It's a record of intent. What you're trying to achieve, for whom, and why these particular tactics serve that goal. Without it, every decision starts from scratch. With it, decisions have somewhere to stand.

Forty-five percent (45%) (!) of email marketers have a documented strategy.

It means the majority are making decisions without one. Which explains quite a bit: why email gets treated as a last-minute channel, why measurement stays inconsistent, why the same problems recur month after month.

Intermediate: Strategic Email Marketing - From Vision to Value Turn Big-Picture Thinking Into Tactical Wins Build a Strategic Foundation ThatGrows Your Email Programme This comprehensive course equips marketers with the frameworks, tools, and confidence to design...

Strategic Email Marketing: From Vision to Value walks through what strategic thinking looks like, and how to build the framework.

holisticemailacademy.com/courses/stra...

I've noticed the shift in my own work. Moving from "what shall we send this week?" to "what are we trying to build, and how does this campaign serve that?" changes how you approach everything. The brief, the copy, the measurement. Even what you choose not to do.

Most email marketers spend their days reacting. A campaign's due, so they write one. A metric dips, so they tweak something. An idea forms in a meeting, so they build it.

You can stay busy and still not move anywhere. Tactics without a strategic frame are just activity. Keeping up isn't strategy.

Intermediate: Strategic Email Marketing - From Vision to Value Turn Big-Picture Thinking Into Tactical Wins Build a Strategic Foundation ThatGrows Your Email Programme This comprehensive course equips marketers with the frameworks, tools, and confidence to design...

No four emails, no heavy personalisation infrastructure: Layered copy, and a clear method for producing it consistently, including with GenAI.

£90. CPD accredited. Worth it, if speaking to your whole audience matters (which it should!)

holisticemailacademy.com/courses/stra...

It doesn't show up as a tag or a segment. It's just how those people think. Which means the campaign itself has to do the work. One message, written with enough range that each type of buyer finds something to hold onto.

That's the core of Buyer Modalities & GenAI.

Bold claims, urgency, act now. Which works fine for maybe 30 to 35% of an audience.

This isn't something you can fix with segmentation. You can't identify methodical buyers in your data the way you can identify someone who hasn't opened in 90 days.

Roughly 40 to 45% of your audience are methodical buyers. That's nearly half your list!

Most marketers don't write for them. Not because they don't care, but because most marketers write for themselves. And most marketers are spontaneous or competitive by default.

Intermediate: Buyer Modalities & GenAI Scale Personalised Messaging with Precision Create Emails That Convert Across All Four Buyer Types – With a Single Message This course teaches you how to use GenAI to craft holistic, high-performing e...

holisticemailacademy.com/courses/inte...

Intermediate: The Buyer’s Mind Understand the buyer’s mind in email marketing with this online course. Learn buyer psychology to craft persuasive, high-converting emails that speak to both heart and mind.

holisticemailacademy.com/courses/inte...

You can take Buyer Modalities & GenAI without doing The Buyer's Mind first. It'll still make sense. But the full picture, how decisions form and why they form differently depending on who's reading, that's when they work best as a pair.

Different buyers evaluate completely differently. Methodical, spontaneous, humanistic, competitive. Most campaigns speak clearly to one type. Usually the type the person who wrote the copy happens to be.

Buyer Modalities is where it gets more specific. Because once you understand how decisions form, the obvious next question is: whose decisions? And the answer is messier than most campaigns account for.

System 2 is slower, more deliberate, and shows up later, usually when the purchase carries some actual risk. The course is really about sequencing those two modes on purpose. Most campaigns stumble into them by accident.

The Buyer's Mind is about mechanics. How a decision actually forms inside someone's head before they click, or don't. System 1 is the fast one (the gut reaction that decides whether your email gets opened in the first three seconds).

These two courses solve different problems. Which sounds obvious, but I'm not sure it is.

Most people who look at them assume they're covering the same ground (buyer psychology, decision-making, that area). And they do overlap. But the overlap is more like a Venn diagram than a duplicate.

Intermediate: Buyer Modalities & GenAI Scale Personalised Messaging with Precision Create Emails That Convert Across All Four Buyer Types – With a Single Message This course teaches you how to use GenAI to craft holistic, high-performing e...

holisticemailacademy.com/courses/inte...