AI is good.

Amazon Is Selling Its Advertising Technology to Other Retailers A new product significantly shifts Amazon’s ad ambitions.

Amazon built a $50 billion ad business largely on its own — now it wants to do the same for other retailers. Amazon is selling a product for retailers to use its ad technology and tools as well as tap into Amazon's pool of thousands of advertisers. @adweek.bsky.social www.adweek.com/commerce/ama...

And they said the perfect holiday gift doesn't exist.

IPG Mediabrands To Lay Off 103 Staffers The first personnel implications of the mega-merger of Omnicom Group and Interpublic Group may arrive sooner, rather than later, as IPG Mediabrands filed a WARN notice in the state of California.

IPG Mediabrands plans to lay off 103 people on Jan. 2., according to a WARN notice filed in the state of California. adweek.it/3ZA6h9h

Shopify Launches Its Ad Product to All Merchants The ecommerce giant is expanding its tool that buys Google and Meta ads for merchants.

What Shopify thinks about advertising is a burning question for ecommerce folks. Those ambitions just got a little bit clearer with Shopify's rollout of a tool that buys Google and Meta ads to acquire new shoppers. But advertisers say that scale is still a challenge. www.adweek.com/commerce/sho...