There’s lots of online chatter on this new platform-driven internet, the rise of AI, and what all this means for the future. With leaders in media failing to understand what’s actually going on, maybe it’s time to create the internet we want. Read on: www.content-technologist.com/rethinking-t...
As content creators, it can be a struggle to manage multiple production workflows — but what if another industry has it all figured out already?: www.content-technologist.com/media-produc...
When considering content, you also have to consider form — form is the physical; content is the metaphysical. But what will happen now that we're pumping generative content through pre-existing forms across the internet? Let's explore:
www.content-technologist.com/generative-v...
Fiscal year start October 1st? If new projects (and budgets) are on the horizon, have you planned how you'll set everyone up for success?
If you’re looking for tips, we’ve got them.
www.content-technologist.com/kickoff-meet...
Think back to the when you experienced a brand for the first time. What stood out to you? With so many touch points we can have with a brand, it’s important that they be memorable, easy-to-use and engaging. For a deep dive into building a brand voice: www.content-technologist.com/bookshop-bra...
See you in New York this Tuesday? Deborah Carver and Storythings are teaming up for an incredible workshop designed for brand and content directors interested in moving beyond experimental content campaigns and into long-term branded content programs.
Register at www.eventbrite.com/e/beyond-the...
What does the future of social media look like? Join social media experts Arik Hanson, Emily Rochotte and Kathryn Lindsay tomorrow for a live visual salon about the current status of social media and what it means for business.
See you Sept. 8 at 12pm EST
Register at: hopin.com/events/relat...
Do you stay true to your tech stack, or try new programs when they’re released?
With so many new content softwares, it can be tempting to try them all. What if newer is better? But better in some ways can be lacking in others. When you find tech that works for you, don't be afraid to stick with it.
"News sites and media companies often base their entire editorial strategies on SEO best practices, some of which amount to trial and error and guessing games." - from the @gizmodo.com article.
Gotta clarify: publishing, as an industry, amounts to trial and error and guessing games.
Websites are not archives, nothing on the internet is forever, and if your company doesn't have an archival policy, then don't expect corporate to save your content.
It's very common to delete very old content that is no longer newsworthy and may be confusing to both audiences and search engines.
What's up? It's your SEO-oriented content strategist here. This story got a bunch of weird reactions yesterday, but it sounds like pretty normal website maintenance to me.
gizmodo.com/cnet-deletes-thousands-o...
Celebrating our anniversary the best way a content technology business can - by adding a new content platform to our lineup! The Content Technologist is a resource for content pros working in the age of algorithms. Our newsletter is published weekly by award-winning strategist Deborah Carver.