a happy new year wishing you all health and happiness in this new year card ALT: a happy new year wishing you all health and happiness in this new year card

Happy New Year, everyone!

On a scale from 1-3, 3 being "I really need Grant money to fund my business" How great is your need for funding now?

1️⃣ 1 I Don't need funding, I'm fine
2️⃣ 2 With cost of living increases, I am considering.
3️⃣ 3 I really need to find legit funding now!

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Couldn't have said it any better.

When you receive a grant opportunity, what’s your first step to verify if it’s legitimate?

1️⃣ Search the organization or agency name online
2️⃣ Check .gov or .org websites for confirmation
3️⃣ Ask peers or business mentors
4️⃣ I’m not sure

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Before today, how familiar were you with the existence of fake “business grant” or “government grant” offers targeting business owners?

1️⃣ I had no idea these scams existed
2️⃣ I’ve heard about them but don’t know details
3️⃣ I’ve received one personally

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Then there are the ones that seem a little more carefully disguised, and it's much easier for people not to know it's a scam until too late. Your thoughts?
#MarketingSky
#Digitalmarketing
#Socialmediamarketing
#Solopreneur

Funding Scams!

Hey Biz Owners:
Is it me or has there been an increase in scammy "Grant funding" websites/ FB pages etc. I have to laugh at the sheer stupidity of some of them, if it were not for the fact that they're really harming people, which is disgusting to say the least.

Then there are the ones that seem a little more carefully disguised, and it's much easier for people not to know it's a scam until too late. Your thoughts?

Instead of stating " you previously viewed", the subtle approach of showing them what they viewed in a more organic way, seemed to get more clicks and conversions.
check out the article:
www.msn.com/en-us/money/...

#MarketingSky
#Digitalmarketing
#Socialmediamarketing
#Solopreneur

Martech News that you can use:

I'm late posting this, but found it interesting. How a potential customer was approached with their abandoned cart was a little different. 🤔

Do you currently have a referral system?

1️⃣ Yes, it’s formal
2️⃣ Informal only
3️⃣ Not yet

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Well said!

CLIENT RETENTION

What’s holding you back from turning every happy client into a brand advocate?

Let’s get real: If you’re still waiting for clients to magically show up, you’re wasting time. Success doesn’t knock—you have to go grab it. 💪

Be honest: How much time do you spend on outreach weekly?

INCOME STABILITY

The day I started emailing 10 leads daily, my inbox blew up. Clients don’t care about perfection—they care about results. 📬

happy father 's day written in blue and purple ALT: happy father 's day written in blue and purple

Happy Almost Father's Day!

FOLLOW-UP

Fortune isn’t in the funnel—it’s in the follow-up.
📩 Be persistent. Be helpful. Be top-of-mind.

#MarketingSky
#Solopreneur

😂

😂

😂

a man wearing a black shirt and a black jacket is standing in front of a wall that says assisted living ALT: a man wearing a black shirt and a black jacket is standing in front of a wall that says assisted living

Don't forget to FOLLOW-UP with clients or leads!
🔁 Follow-up increases client retention by 30–50%

FOLLOW-UP FOLLOW-UP FOLLOW-UP

It's not an option, it’s a MUST DO!
Why?
80% of sales happen after the 5th follow-up.
But 44% of entrepreneurs give up after the first email.
Your competition thanks you for quitting.😟

I hope everyone realizes how important it is to NOT use free email for marketing. I still see people do it, and they don't realize how it's hurting their brand, and how many of their emails are going to spam and promotions!

RETAINERS

Quick Tip:
Upsell retainers during projects: Midway through, offer clients ongoing support packages tailored to their needs.

#MarketingSky
#Digitalmarketing
#Solopreneur

What’s your biggest obstacle to offering retainers?

1️⃣ Lack of clients
2️⃣ Fear of rejection
3️⃣ Don’t know where to start

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FREE EMAIL for Biz?... Even Google discourages you from using it. Why?

1. It shows a lack of Brand Identity.
2. Your emails have a good chance of going to Spam.
3. It looks unprofessional and can hurt your chances
of having your proposals or offers even being seen.😟

#MarketingSky
#Solopreneur

Do you track how many leads convert to long-term clients?

1️⃣ Yes
2️⃣ No
3️⃣ Never thought about it

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QUICK TIP

Sell outcomes, not hours. Clients pay for results—not your clock.
#MarketingSky
#Digitalmarketing
#Solopreneur

I remember about a year ago, a friend told me that she totally relied on ad-hoc projects. Now retainers make up 70% of her income. There's a true sense of relief that she has now, that he didn't have before.

More on INCOME STABILITY



Your finances shouldn’t feel like a rollercoaster. We all need stability.

One-off projects are great—until they’re not. Predictability isn’t boring—it’s freedom.