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Posts by Brian Steinberg

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One of TV News’ Most Respected Consultants Says Format Is Breaking, Needs to Change Quickly TV News Format is Breaking, Needs to Change Quickly, Says Magid Consultant

A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings....

variety.com/2026/tv/news...

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TV News Goes Crazy for Creators: Will Digital Mavericks Add Life to Old Format or Wipe It Out? TV News Goes Crazy for Creators: Will Digital Mavericks Add Life to Old Format or Wipe it Out?

After spending much of 2025 cutting back the duties of popular anchors, TV-news can't get enough of link-ups with creators and indie journos.

But will these digital mavericks add new life to an old format or overwhelm it?

variety.com/2026/tv/news...

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WHCA Urged to ‘Demonstrate Opposition’ to Trump at Annual Dinner WHCA Urged to 'Demonstrate Opposition' to Trump at Annual Dinner

Some people want Washington’s annual “nerd prom” to feature a little more backbone....

variety.com/2026/tv/news...

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Since this is a comic about anthropomorphic birds, I would have expected the punchline in the second panel to be: "...And that's why I'm not hungry enough for dinner right now'...

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You gave away a lot of money to an anonymous digital avatar? Sigh...at least you realize it was a mistake! Now let's finish this delicious meal of rocks and grass that came uncooked from this delightful white cardboard box!

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This guy has an inflated sense of the current state of the freelance journalism business....

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Ha, ha, the true humor here has nothing to do with the sassy Flagston kids saying something terribly impolite to their neighbor, but rather the fact that he is, as always, highly inebriated and unable to respond...

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How long have Blondie and Dagwood been married? Long enough for this former flapper (the comic is nearing 100 years in continuous print) to seek out 'a new perfume that my husband will find irresistible,' suggesting some part of their romance has dissipated...

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ChatGPT knows it can't win this battle and yet wants to try....

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Even characters in 'Blondie' wonder why Dagwood is always hanging around with the neighbor's kid....

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I've been doing it all wrong for lo these many years...

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Larry King Jumps From CNN’s Past to Help Its Streaming Future (EXCLUSIVE) Larry King Jumps From CNN's Past to Help Its Streaming Future

Hello, Los Angeles! Is the caller there? Larry King is back on CNN - sort of.

CNN is tapping its archives of the host's 25 years at the network for its streaming services and curating themed 'drops' of episodes on Fridays...

variety.com/2026/tv/news... via @variety

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Sources: Disney told advertisers it's seeking $10M for a 30-second Super Bowl LXI ad, but the price has some marketers holding back (Brian Steinberg/Variety)

Main Link | Mediagazer Permalink

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Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE) Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back

Scoop: Disney has told advertisers it believes they should pay $10M for a 30-sec ad in the company's 2027 telecast of Super Bowl LXI, according to four people with knowledge of negotiations, but the price tag has some marketers sitting on the sidelines.

variety.com/2026/tv/news...

5 days ago 0 0 0 1
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Christine Romans Gets Two-Hour Show as NBC News Expands Live-Streaming Service Christine Romans Gets Two-Hour Show as NBC News' Live-Streaming Service Expands

TV-news veteran Christine Romans is getting a new two-hour show on NBC News' live streamed service while being elevated to chief business correspondent.

Her program, which launches this summer, will bring NBC News Now to 14 original hours per weekday

variety.com/2026/tv/news...

6 days ago 2 1 0 0
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NPR Veteran Ari Shapiro Joins CNN as Contributor NPR Veteran Ari Shapiro Joins CNN as Contributor

NPR veteran Ari Shapiro follows Audie Cornish over to CNN....the two will team on a new podcast

variety.com/2026/tv/news...

6 days ago 1 1 0 0
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Duracell Taps Lionel Messi to Power Promotions During World Cup Duracell Taps Lionel Messi to Power Promotions During World Cup

Like many other advertisers, Duracell is learning how to lean more heavily into sports programming, and is teaming with soccer great Lionel Messi after working with Tom Brady last year....

variety.com/2026/tv/news... via @variety.com

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Writer of media newsletter recapping media newsletters suspended after errors Mediaite’s One Sheet newsletter has grown increasingly error-prone.

I think all six people who care intently about this have been able to weigh in...

www.semafor.com/article/04/1...

1 week ago 2 0 1 0
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Keegan Michael-Key Is Fast Becoming TV’s Most Popular Pitchman Keegan-Michael Key is fast becoming one of the most popular pitchmen for advertisers, taking part in a new Ore-Ida campaign as well as State Farm ads

Keegan Michael-Key's career in commercials is soaring, and he leads campaigns for Ore-Ida and Choice Hotels and even a Super Bowl ad for State Farm

'A commercial can sometimes be more ubiquitous than, maybe, a little indie film, or a TV show'

variety.com/2026/tv/news...

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Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost Ally has worked to spend as much of its ad dollars on women's sports as it does on men's, and gained a marketing boost

Financial-services firm Ally wanted to increase the ad dollars it spent on women's sports. To do so, it cut the commercials it ran on traditional entertainment-focused cable networks....

variety.com/2026/tv/news... via @variety

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Given how coverage of AI has taken over so much of this organization, I feel like they should rename it AI-xios, amirite?

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Kate Hudson’s New Netflix Co-Star: Jake From State Farm Kate Hudson's Netflix series 'Turning Point' will feature the debut of Jake From State Farm, a new sign of advertisers' eagerness to enter content

Jake From State Farm is busting out of commercial breaks and into content! The ad character gets a walk on role in Netflix' Kate Hudson sports comedy 'Running Point.'

Will viewers appreciate the cameo -- or find it distracting?

variety.com/2026/tv/news...

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Announcement: All "Mark Trail" comics will now open in this fashion.

Get ready for:

'One animal that sets me a-flutter? The hummingbird'
'One animal that sets me on point? The porcupine'

Arrests will be made later today, authorities assure me

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'Silly Philly' would appear to be exactly the sort of historical fiction any young person would do well to read, but it also seems to have taught young Billy how to turn his head around 180 degrees like a demon-spawn, so perhaps the Keanes ought to curtail book time...

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CNN Correspondent Stephanie Elam to Exit CNN Correspondent Stephanie Elam to Exit

Stephanie Elam, a veteran CNN correspondent, is leaving the network after working there for 20 years across two different stints that had her covering financial markets, natural disasters and even the death of Prince....

variety.com/2026/tv/news... via @variety

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CNN names Alex MacCallum chief operating officer, a move that appears to boost an exec known for her digital expertise over colleagues who specialize in more traditional journalism....

variety.com/2026/tv/news... via @variety.com

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A great place for a concert

Have seen Wilco, Tedeschi Trucks, Neil Young, Bob Dylan, John Prine, Brandi Carlisle, Lucinda Wiiliams, Avett Bros., Dawes, Lyle Lovett, John Hiatt, Mudcrutch and more.....

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The idea that Dagwood's accountant has a personal contact over at the IRS is weird enough without the implication that the tax official's name is 'Sam Scammer' and stands ready to con the character out of what little money he pockets from his horrible daily job...

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Take that, 'Marvin'....

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