#OutNow in #iCS
Based on interviews with scientists active on social media, Zhang shows how credibility is not only claimed but performed. The study reveals how online visibility reshapes trust and authority in public science.
www.tandfonline.com/doi/full/10....
Finally, a special thank you to the 24 incredible scientists who took the time to speak with me about their experiences.
So why does it matters: Public trust in science is at a critical moment. How scientists present themselves online feeds into what people believe science is—and can be—and who it’s for.
For instance: a post meant to “humanize” may be read as unscientific by some; what’s “authentic” to one audience feels too informal to another.
In other words, they're performing scientific identity, trust, and credibility, as it's co‑constructed with audiences and platform norms.
But turning these goals into online practice can be challenging. Scientists described constant negotiation with:
• platform constraints & affordances
• professional norms and institutional pressures
• audience expectations & reactions
Three overlapping goals emerged from their practices:
1) Humanize & challenge stereotypes: to show that scientists are people too
2) Build trust & credibility via authenticity
3) Push back on exclusionary narratives in STEM
New paper out in @icsjournal.bsky.social — and one I’m especially proud of!
I interviewed scientists with big social media followings about how they present themselves on social media — and what’s at stake when they do.
Full access to article: www.tandfonline.com/doi/full/10....