SEO (The Marathon) vs. PPC (The Sprint) - by fecking creative
SEO is the marathon. PPC is the sprint.
PPC gets you leads fast.
SEO stops you having to pay for every click forever.
#seo #ppc #feckthenorm #feckingcreative
Google isn’t “ignoring” your site.
It’s just not convinced. Thin service pages + no local signals = no trust = no rankings (and AI search won’t surface vague pages either).
Add FAQs + proof + specific areas you serve + one clear next step.
#feckthenorm #feckingcreative #localseo #websites
The “Ghost Lead” Autopsy (a glitch that silently cost an enquiry) - by fecking creative
Your website can lose leads *without telling you*.
Form breaks. Email doesn’t send. You think it’s “a quiet week”.
Do the 3-minute test: submit your own form and make sure the email lands.
#feckthenorm #feckingcreative #smallbusiness #websites
I checked 172 local YMYL websites. Only **11.6%** had a clear homepage H1.
Nearly half were vague enough to be useless.
Full write-up: buff.ly/bsINKOt
#feckthenorm #feckingcreative #localseo
we are fecking creative
We are fecking creative. 18+ years building websites and marketing strategies for businesses who'd rather be remembered than ignored.
No templates. No waffle. Just results.
Based in Carlisle. Punching well above our weight. 🔥
#DigitalMarketing #WebDesign #SEO #WebDevelopment #CarlisleUK
One line that stops leads going cold - by fecking creative
Easter Monday website tip: tell people what happens *after* they enquire.
One line near your CTA can stop good leads going cold.
#feckthenorm #feckingcreative #webdesign
One Clear Call to Action - by fecking creative
Bank holiday websites still leak enquiries.
One clear call to action.
A contact form that isn’t an interrogation.
A line that says when you’ll reply.
That’s it. No redesign. Just fewer “I’ll do it later” losses.
#feckthenorm #feckingcreative #webdesign #smallbusiness
Winning the Zero-Click Battle with Structure - by fecking creative
If 83% of AI searches end in zero clicks…
“ranking for clicks” is not a strategy. It’s nostalgia.
Structure your content to be *quoted*, not just read.
#AEO #GEO #feckthenorm #feckingcreative
“Search smarter, not harder” by fecking creative
Posting loads isn’t “marketing”. It’s just noise with effort attached.
Answer 3 real local client questions instead.
That’s how you get found.
#feckthenorm #feckingcreative #smallbusiness
AI won’t take your job. Someone using AI will. - by fecking creative
AI won’t take your job. Someone using AI will.
Not because they’re smarter. Because they’ve removed the friction.
#feckingcreative #feckthenorm #smallbusiness
don't be afraid to stand out! - fecking creative
Standing out isn’t risky.
Blending in is what quietly kills enquiries.
#feckingcreative #feckthenorm #branding #webdesign
How 20-field contact forms scare away customers. - by fecking creative
A 20-field contact form doesn’t “qualify leads”.
It scares off the good ones.
Try 3 fields. Start the convo after.
#feckthenorm #feckingcreative #smallbusiness #websites
Stop chasing virality - 5 local enquiries are better for your business than 50,000 views who make no enquiries - by fecking creative
Virality is a dopamine hit.
Local relevance is rent money and wages.
If you serve a town/region, post for them — not the algorithm.
#feckthenorm #feckingcreative #localseo
Meta keywords are DEAD. Stop paying for 2012 SEO - by fecking creative
Meta keywords have been dead for about 10 years.
If someone is still asking you to add them, they are doing SEO like it is 2012. #feckingcreative #feckthenorm #localseo
The fastest way to lose a local enquiry? Slow loading website on mobile phone and a stopwatch - by fecking creative
If your website takes more than 3 seconds to load, you are not being judged on your service.
You are being judged on your loading spinner.
#feckthenorm #feckingcreative #localseo #smallbusiness
Ranking #1 on Google can still mean… fewer enquiries. - by fecking creative
Local businesses: you can rank well and still lose clicks now.
AI Overviews are answering the question before anyone reaches your site.
Be the business the AI cites.
#feckthenorm #feckingcreative #LocalBusiness #SEO
Fix Your '404 Page Not Found' Errors - by fecking creative
A generic 404 page is basically your website saying: “Good luck, mate.”
Brand it. Add links back to Services and Contact. Stop the quiet leak.
#feckingcreative #feckthenorm #webdesign
We'll sort SEO later. - Every month you wait, AI learns someone else. - by fecking creative
“We’ll sort SEO later” is the quiet leak.
Every month you wait is another month competitors train AI + search engines to recognise their brand as the obvious answer, not yours.
#localseo #feckthenorm #feckingcreative
seo in 2026 isn't keywords. It's answers and proof - by fecking creative
“‘We did our keywords’ is the new ‘we printed some flyers’.
AI search rewards answers + proof, not keyword confetti.”
#localseo #seouk #feckthenorm #feckingcreative
“Haircut SEO” vs “Gym Membership SEO” - by fecking creative
SEO is not a one-time setup.
It’s a monthly gym membership, not a haircut.
If you stop training it, it stops working.
#localseo #feckthenorm #feckingcreative
Local SEO basics everyone skips. Google isn't confused. It's just not sure what you are. FIX: Business categories - by fecking creative
If Google isn’t sure what you are, it won’t show you.
Check your Google Business Profile categories. It’s a 10‑minute fix that most businesses skip.
#localseo #feckthenorm #feckingcreative #smallbusinessmarketing
AI doesn’t “punish” vague brands out of spite. by fecking creative
AI doesn’t hate vague brands.
It just can’t recommend them with confidence.
“We are accountants” loses to “Tax specialists for dentists” every time.
#positioning #feckthenorm #feckingcreative
AI writes faster. But it doesn’t write better. The ai drafts. The human refines by fecking creative
AI writes faster, but it doesn’t write better.
Draft with AI. Edit with a human brain. That’s where the sales live.
#copywriting #smallbiz #feckthenorm #feckingcreative
Contains traces of KEYWORD STUFFING - by fecking creative
“The algorithm just got smarter. Have you?”
Keyword stuffing + bargain-bin backlinks isn’t SEO.
It’s a visibility leak.
#seo #localseo #feckthenorm #feckingcreative
One tiny tweak +18% button clicks - by fecking creative
Most websites don’t need a rebuild.
They need one tiny fix a month.
“Contact us” → “Book a quick call”
+18% more contact clicks in 30 days.
#feckthenorm #feckingcreative #websites #localseo
You don’t need to be on every social media platform. Every platform. No traction - fecking creative
You don’t need to be on every platform.
Master one, then repurpose. Trying to “be everywhere” is how you end up being ignored everywhere.
#feckthenorm #feckingcreative #smallbusinessmarketing
The one-click test - fecking creative
If a stranger can’t work out what you do and how to contact you in one click… your website is leaking enquiries.
The One-Click Test takes 60 seconds. Do it today.
#localseo #feckthenorm #feckingcreative
Most local firms are still writing for yesterday's Google – stuffing keywords, chasing rankings, hoping someone clicks through. But in 2026, search is driven by AI. ChatGPT, Perplexity, Google's AI Overviews – they're not just listing ten blue links anymore. They're reading your site, deciding if you're credible, and either surfacing you as the answer or skipping you entirely. fecking creative
Intelligence drives search. Will you keep up?
Most local firms still write for yesterday's Google. But in 2026, AI decides who gets surfaced – and vague, keyword‑stuffed sites don't make the cut.
If your content doesn't explain who you help and how, you're invisible.
#AISearch #feckingcreative
The old way: Stuff "solicitor in Edinburgh" into every page and pray Google notices. The new way: Build authority around the entire topic of Scottish property law. fecking creative
Google stopped rewarding pages that repeat "solicitor in Edinburgh" 47 times. Now it rewards brands that actually understand the topic.
One phrase vs. real expertise. The algorithm knows the difference.
#SEO #feckthenorm #feckingcreative
If your Google Business Profile hasn't been touched in months - no recent photos, reviews left unanswered, opening hours out of date - you're sending a signal to both Google and potential clients: we're not really here. - fecking creative
If your Google Business Profile hasn't been updated in months, Google's telling people you're probably closed.
Fresh photos + answered reviews + regular updates = you're alive and relevant. It's that simple.
#localseo #feckingcreative #feckthenorm #GoogleBusiness