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Posts by BIll Scully

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Hreflang in the AI Era | IWEP Ep. 41 Discover how AI impacts hreflang and geo-targeting in search. In Episode 41 of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully explain why AI prioritizes relevance over location...

AI ignores hreflang for search decisions, prioritizing factual density over geography. This can lead to non-local content being cited in AI Overviews, causing cross-market cannibalization and potential revenue loss. Learn More:
internationalwebmastery.com/internationa...
#InternationalSEO #AEO

2 months ago 0 0 0 0

You owe me a new keyboard. I just spit out my coffee. 🤣

5 months ago 1 0 1 0

Everyone is looking for the easy button.

5 months ago 1 0 0 0
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Google Indexing with Adam Gent Spotify video

If you're relying on organic search, you need this.

Spotify: open.spotify.com/episode/6Uat...

Apple:
podcasts.apple.com/us/podcast/g...

YouTube:
youtu.be/pm1UtKeQYnU?...

Webpage:
internationalwebmastery.com/internationa...

#SEO #GoogleIndexing #GSC #Podcast

5 months ago 2 0 0 0
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Google Indexing with Adam Gent Spotify video

It's rare for my mind to start racing while talking SEO, but Adam Gent of Indexing Insights blew my mind during this Podcast!

- Why indexing is often more critical than ranking
- The real role of crawl budget and discovery
- How to audit your site for indexing gaps

You need to listen to him. 👇 👇

5 months ago 2 0 1 0

Pro Tip: There are lots of fantastic public GPTs in ChatGPT with no instructions, so your result probably sucks. Start with "How do I use this GPT to achieve the best output?"

8 months ago 1 0 0 0

I haven't seen this yet. Did you select them?

8 months ago 0 0 0 0
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Multilingual vs. Multiregional – Which Strategy Is Right for Your Website? Learn the key differences between multilingual and multiregional websites—and how to choose the best SEO strategy for your global audience.

What if it’s not your content or SEO - but your structure - that’s killing your global growth?
internationalwebmastery.com/blog/multili...

9 months ago 0 0 0 0

N8n

10 months ago 1 0 1 0
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I made a full-time content team with n8n

Scripts. Visuals. Voiceover. Editing. Uploads.
All automated from a simple Google Sheet

No editors, VAs or stress

If you want the exact AI workflow:

Like + RT + Comment “n8n” and I’ll DM it to you
Must be following

#buildinpublic

10 months ago 7 2 3 0
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What about multilingual vs. multinational?

10 months ago 1 0 0 0

Don’t worry. I made sure not to spoil it for others. :)

10 months ago 1 0 0 0

Finally finished Severance. Get show, but not a fan of the ending. Stuck on what will happen in the morning.

10 months ago 0 0 1 0

@dannysullivan.bsky.social I get that brand is important but even full bottles at can be read without glasses 99% of the time.

10 months ago 0 0 0 0

When I was with Siemens, I was traveling every week, and this, and how they organized them drove me so crazy I starting documenting different hotels.

10 months ago 2 0 0 0
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Geolocation Signals & SEO - International Web Effectiveness Podcast - Ep. 33 Why search engines misinterpret geolocation signals—Bill Hunt & Bill Scully explain how to fix poor geo-targeting and boost global SEO.

New Pod.
If your ecommerce pages are showing in the wrong market, you may not know but I bet you’re losing sales.
This week, we discuss how to diagnose and fix location signal problems to drive real international revenue.
Full episode: internationalwebmastery.com/internationa...

10 months ago 0 0 0 0
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AI Hallucinations in Search - International Web Effectiveness Podcast - Ep. 31 Explore AI hallucinations in search and how businesses can manage answers effectively.

internationalwebmastery.com/internationa...
#AI #SearchMarketing #ContentStrategy #DigitalTrust

1 year ago 1 0 0 0

AI is confidently wrong — and that’s a problem for your business.

When generative AI “hallucinates” incorrect answers in search, it doesn’t come with a warning label. It just states fiction as fact.

We break it down in this episode of the International Web Effectiveness Podcast. 👇👇👇👇👇

1 year ago 0 0 1 0
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Keyword Research with Wikipedia (Free Tool) - Detailed.com We’re a small bootstrapped team, trying to help anyone grow their search traffic. You may know us as the creators of the Detailed SEO Extension. Social sharing is much appreciated (and always noticed)...

Another cool new tool from Glen Allsopp @viperchill.bsky.social and Detailed.com that allows you to see pages on Wikipedia for your topic and the traffic they are capturing. detailed.com/wiki/

#SEO

1 year ago 1 0 0 0

I doubt they are using HREFLang in RAG like SCHEMA, but that's a good question.

1 year ago 0 0 0 0
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Implementing an Answers Program - International Web Effectiveness Podcast - Ep. 29 Discover why an Answers Program is key for AI, users & business success. Learn strategies & insights in Episode 29!

Most companies don’t own their answers. Google does.

If your customers are getting questions answered by G's AI, you're leaving trust, traffic, and revenue on the table.

Watch or Listen how we unpack why owning answers is the new competitive advantage.

internationalwebmastery.com/internationa...

1 year ago 0 0 0 0

NP, and I didn't know what you looked like. :)

1 year ago 0 0 0 0
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Episode 27: Integrating SEO & Marketing for Higher Conversion Rates Podcast Episode · International Web Effectiveness Podcast · 03/12/2025 · 36m

Apple: podcasts.apple.com/us/podcast/e...

Spotify: open.spotify.com/episode/1v0V...

Youtube: youtu.be/ZAnxH098K9s?...

Show Notes: internationalwebmastery.com/internationa...

1 year ago 0 0 0 0
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SEO & Marketing Integration - International Web Effectiveness Podcast - EP. 27 Bill Scully & Bill Hunt explore how blending SEO with marketing boosts conversions & web performance. Listen to EP. 27 now!

What happens when SEO isn’t just a channel but a core part of your marketing framework?

We unpack the shift from SEO support to "SEO strategy" and how that mindset drives better alignment, smarter campaign content & real conversion lifts.

Don’t just drive traffic. Drive qualified action.

Links 👇👇

1 year ago 0 0 1 0

Bill Hunt is always ranked as one of the top.

1 year ago 1 0 0 0

Great Event, and it was finally nice to meet you in person!

1 year ago 1 0 0 0

Sorry, we didn't get a chance connect. I hope you had a good time.

1 year ago 1 0 1 0
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It’s on!

1 year ago 0 0 0 0
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I’ve never met an Acorn, but I like things that are reliable. So say hi!

1 year ago 0 0 1 0

Would like to give it a try!

1 year ago 0 0 0 0