Mega Menu designed for CodeRabbit last year that didn't end up making it to production (website rebranding came not long after).
I really liked the blurred BG when open, and it would transition seamlessly between 'Products' and 'Resources'.
RIP my love.
Illustration concepts for an app sec company 👁️
+ New logo suite
+ New "Royal Signals" blue, over the existing red & grey
+ Brand new multi-page website (going live in a couple of weeks)
This was a huge project for us and one that was very close to my heart as a veteran.
Not all of our projects are for SF-based AI companies, remember that.
When they came to us they were painfully aware of there brand being, and looking, two decades old and wanted to be brought in line with other modern peers in their industry.
The project took just over 2 months and in the end we delivered the following:
This January we finalised a complete rebrand for a 25 year old, UK based, Military Communications company; Cablescan.
Cablescan came to us via contacts from both my Army days & familiarity through the BJJ scene (you never know which network can help!).
The studio model that actually works:
> 2-3 retainers for baseline revenue
> project work on top
> never more than you can deliver at quality
simple. hard to stick to.
Designers who gatekeep their process are usually protecting shit process btw
Stay small, stay agile, work with people you actually like.
You'll never dread a Monday.
Much to my disproval, rules do need to be broken sometimes.
The outer corner radius of this shape is 130px, the padding between the inner and outer is 100px, so inner radius should be 30px?
Yes, but it doesn't look right.
Bumped it by 10px and now it looks nice.
Hate this.
Life when you realise that a design career can be fun if you make it fun.
My mistake, I haven’t been very active on here
happy pizza is a stupid name for a design studio and it's worked better than anything professional I could have called it.
Did these animations for Coderabbit's new landing page last week.
Figma + Jitter and we get this beauty:
WARNING
If you join our Slack org, you WILL leave with a new logo.
We're collecting YC startups on our portfolio like infinity stones.
How design studios were built in 2010:
> Get a degree
> Work at an agency for 10 years
> Save £50K
> Rent an office in London
> Hire 6 people
> Pitch for clients in a suit
How design studios are built in 2026:
> Post on X and LinkedIn
Client brief: "We want bats."
Delivery: a mathematically accurate golden ratio bat silhouette that doesn't exist anywhere else on the internet.
I love this job.
When a client wants to switch from AI to a human-made logo 🦇
One of our clients got YC-funded, so we can't share the brand just yet.
The founder came back with extra deliverables:
- email signatures
- social templates
- video outro
- pitch decks
- LinkedIn banner
- letterhead (super old-school stuff)
Send help.
Tomorrow we're showing off a branding project we did for another YC company.
Stay tuned. 👀
Our recent clients (we can talk about) include:
@Sparklesdotdev
@HacktronAI
@mathematicalco
& @coderabbitai
Check them out! They're building cool stuff, and it might be helpful to you.
We design mainly for YC-backed startups because:
- I understand the space
- I am an ex-dev
- They make decisions in 2 Slack messages, not 20 meetings
Basically, they let me do my job quickly, and I know what it feels like to ship code.
I started posting on Instagram because I am a prime sponsorship territory.
British male with a beard who's a designer.
I'm waiting for the first freebies to hit soon.
Life of a design studio owner:
The studio made $107K (£80.5k) since the beginning of the year.
I have spent $0 on ads, $0 on outbound, everything has been inbound.
Here's my entire marketing strategy that you can steal right now:
Do good work.
Post and pray.
If anyone needs extra consulting on this, DMs are open.
What people think running a business is:
"Being your own boss."
What actually running a business is:
"Yes, of course, I'll have that over by Friday. No, Saturday's fine too. Sunday? Sure, Sunday works."
In 2025, my first invoice was $50 for a logo.
The most recent one was $11,500 for a project.
If you told me a year ago I'd be invoicing that amount of money, I'd think you're a scammer.
Recent logo designs.
Which one is your favourite one?? They are all so different, I can't choose 😭
Every project can get us two or more projects.
Sparkles brought in the last 4 YC clients.
We have some stuff that we're working on now that will definitely do well on social media.
But I'd never over-engineer branding to pop on socials if it doesn't benefit the client.
