I built a free 5-day email course specifically for upgrading your LinkedIn profile.

Five days. One fix per day. A profile that finally works.

Link in comments.

Same career. Completely different impression.

If your value doesn’t stand out to a recruiter, you won’t get a call.

The fix isn't more credentials.
It's a clear problem/solution focused message.

There's a big difference between listing what you've done and stating your value.

Most profiles/resumes do the first.
Almost none do the second.

Before: "Managed cross-functional teams" — forgettable.

After: "I help organizations ship complex projects on time without the usual chaos" — memorable.

You can have 15 years of experience, and real results — and still lose to someone with less.

Not because they're better.
Because their message was clearer and memorable.

Your LinkedIn profile has 3 seconds to make your case to an employer. Is your profile making your case?

Your LinkedIn profile has 3 seconds to make your case to an employer.

Is your profile making your case?

The job doesn't go to the most qualified candidate.

It goes to the one whose message clearly says they can meet and exceed the position's requirements.

Read that again.

Sometimes the thing that feels like a distraction is actually the thing that unlocks everything else.

If your message hasn't been working for you, it might be time to do something different.

Start with a Free 5-Day Email Course.

Link to the Course: buff.ly/cRxc3K5

After months of silence, he registered for The Get Your Message Right Workshop.

In two hours he had a new headline, a clear elevator pitch, and a messaging framework he could reuse.

In three months he had a new job.

"I never thought about updating my LinkedIn profile — I had bigger things to worry about, like getting a job."

That's exactly what a client told me.

Your LinkedIn About section has one job... Make the right person feel like you're talking directly to them.

Your LinkedIn About section has one job...

Make the right person feel like you're talking directly to them.

→ Write in first person
→ Lead with the problem
→ State the outcome

Forget qualifications. Focus on the transformation you can make.

How to rewrite your About Section – buff.ly/cRxc3K5

You've applied to 50 jobs. You've updated your LinkedIn profile. You've done everything "right." And your inbox is empty.

You've applied to 50 jobs. You've updated your LinkedIn profile. You've done everything "right."

And your inbox is empty.

The problem is your message.

Your About section could be about anyone. Your headline is just a job title.

I built a free 5-day email course to fix this – buff.ly/cRxc3K5

What’s your marketing process for 2026? Share it in the DM. Here we go!

What’s your marketing process for 2026?

Share it in the DM.

Here we go!

The results take time, but boy are the results worth it. 3 months of AEO work = $30k year-over-year donations boost for a client.

The results take time, but boy are the results worth it.

3 months of AEO work = $30k year-over-year donations boost for a client.

I’m testing and crafting recipes I can use for my clients. These are turn-key website, SEO, AEO, and email marketing recipes that run primarily on the website, and that can be repeated weekly and monthly as needed.

I’m testing and crafting recipes I can use for my clients.

These are turn-key website, SEO, AEO, and email marketing recipes that run primarily on the website, and that can be repeated weekly and monthly as needed.

I can imagine how the idea of having to also promote your business on AI is just plain ridiculous to busy small business owners and Solopreneurs. You need help.

I can imagine how the idea of having to also promote your business on AI is just plain ridiculous to busy small business owners and Solopreneurs.

You need help.

It’s become simply overwhelming to keep up with all the things needed to effectively promote a brand online and on AI. AEO — Answer Engine Optimization is suddenly an essential marketing channel & skill for any size business. AEO means optimizing to be the direct answer surfaced by AI assistants.

It’s become simply overwhelming to keep up with all the things needed to effectively promote a brand online and on AI.

AEO — Answer Engine Optimization is suddenly an essential marketing channel & skill for any size business.

AEO means optimizing to be the direct answer surfaced by AI assistants.

New Way: - Write Niche Focused Content - Target Long-Tail, Question-Based Queries - Structure Content As Questions & Answers - Add Schema Markup - Build E-E-A-T Signals - Optimize Off-Page Authority - Track AI Visibility, Not Just Rankings - AEO (Answer Engine Optimization) - SEO - Email Marketing

New Way:

- Write Niche Focused Content
- Target Long-Tail, Question-Based Queries
- Structure Content As Questions & Answers
- Add Schema Markup
- Build E-E-A-T Signals
- Optimize Off-Page Authority
- Track AI Visibility, Not Just Rankings
- AEO (Answer Engine Optimization)
- SEO
- Email Marketing

Old Way: - Write Content Regularly - On-Page SEO - Off-Page SEO - Build An Email List - Create Email Automations

Old Way:

- Write Content Regularly
- On-Page SEO
- Off-Page SEO
- Build An Email List
- Create Email Automations

The 2026 Website Marketing Process Things have changed… a lot!

The 2026 Website Marketing Process

Things have changed… a lot!

If your message isn’t getting you calls and interviews, it’s time to fix your profile and Get Your Message Right.

I put together a free 5-day email course that guides you through updating your LinkedIn profile. Want it? Get it here: buff.ly/cRxc3K5

After working on her message — how she talked about herself, her headline, her About section — she got two interviews in the next 30 days.

She also made $5,000 on a new side hustle she launched.

Her experience didn't change. Her message did.

"I’ve been looking for a job for six months with no responses." That's where Sonya was when she came to me.

"I’ve been looking for a job for six months with no responses."

That's where Sonya was when she came to me.

Your LinkedIn headline is doing 3 jobs at once:

1. Get you found in search.
2. Communicate your value.
3. Make you stand out.

"Marketing Manager" doesn't tell me what you do for me.

I break it down a headline writing formula in my free 5-day email course.

Link to the course: buff.ly/cRxc3K5

Recruiters spend 7 seconds on your LinkedIn profile. 7 Seconds.

Recruiters spend 7 seconds on your LinkedIn profile.

If your headline doesn't stop them in 7 seconds, they scroll past you.

That's not a qualifications problem. That's a message problem.

I built a Free 5-Day LinkedIn Profile Makeover Email Course to fix this.

Link if you want it: buff.ly/cRxc3K5

The goal of every About section is to make them STOP the scroll.

Share this with someone whose About section sounds like a job description.

I've spent 14 years turning messy data into decisions — for early-stage startups burning cash they can't afford to waste, and growth-stage companies trying to scale without losing control of unit economics."

BEFORE:
"Results-driven finance professional with 14 years of progressive experience across multiple industries. Proven track record of delivering results in fast-paced environments..."

AFTER:
"Most financial models tell a company what happened. Mine tell them what to do next.

LinkedIn About section rewrite... The before is forgettable. The after makes you want to know more.

LinkedIn About section rewrite...

The before is forgettable.
The after makes you want to know more.

I stand corrected. Property values is the correct terminology.

"I updated my headline Monday. By Thursday I had two recruiter messages — from companies I actually wanted to work for."

"I updated my headline Monday. Thursday I had two recruiter messages..."

Her headline BEFORE:
"Marketing Manager | Open to Work"

Her headline AFTER:
"Marketing Manager helping DTC brands build content engines that reduce CAC | Brand Strategy + Lifecycle"

Get Your Message Right! - buff.ly/Gq9N2dr

Site Design Tips:

→ Design the Home page to tease these 5 things.
→ Create pages that provide details.
→ Include link(s) to other pages on the site.
→ Research a Keyword for each page—use it in titles & headlines.