Three women and one girl are featured in pictures that spell out IAA. There is an Interactive Arts Alberta logo followed by "Wishing everyone a happy International Womenโs Day from Interactive Arts Alberta. Curious how we celebrate this day? First we start by celebrating it today on a day with a full 24 hours." it then instructs you to scroll for more.
Text slide "Interactive Arts Alberta is a non-profit with gender parity amongst our board and majority women and gender diverse volunteers. This is no coincidence. While women gamers make up 51% of the market, the games industry only has 25% of roles occupied by women and gender diverse individuals."
Another text slide with "Our approach? reject. the. status. quo. Representation in leadership and in the industry is important"
Text slide with "Interested in participating in systemic interruption? Connect with IAA and stay tuned for announcements in regards to our speaker line up for GDX 2026 and volunteer opportunities. We will never wait for the โright timeโ to have these conversations. There needs to be change in this industry and we will continue to advocate for marginalized genders and diverse individuals"
25%.
Thatโs the percentage of women and gender-diverse individuals in the global games industry. Just in the industry, not even in leadership.
That number isnโt just disappointing. Itโs unacceptable.