Remember big Fall TV launches? Huge hype, then silence by Christmas.
Now it’s about rhythm, not one burst:
1️⃣ Teasers before release
2️⃣ Bonus content after launch
3️⃣ Community touchpoints year-round
The real question: how do you keep attention after the premiere buzz fades?
The Premiere is a Moment. The Strategy is What Follows.
👉 Keep momentum with smart targeting, partnerships, and your next release beat.
Turn Festivals into Content
Capture Q&As, ovations, press, and candids—then repackage into:
🎥 Reels/TikToks
🖼️ Quote cards
📰 Press pulls
Festivals end, but the content lasts.
Festivals create buzz, but it fades fast. Keep your film’s momentum alive:
1. Build your mailing list
2. Plan post-fest content drops
3. Use audience feedback for your rollout
Your premiere isn’t the finish line, it’s the first lap.
#FilmFestival #IndieFilm #FilmMarketing
🎬 Your film’s in a big festival. But can anyone find it?
Festivals give credibility, not audiences. Without a strategy, your film disappears in the lineup.
3 ways to stand out:
1. Seed your audience early
2. Leverage fest channels
3. Capture live reactions
💡 Want to hear more about why Moyra wants to ditch the word Discoverability?
📆 Book her to speak at your next event! Send us a message or reach out through the Magnify Digital website — we’d love to connect!
Read her post here: www.linkedin.com/in/moyrarodg...
Reach out to us: lnkd.in/etDaW7ng
🎬 Canadian producers are going digital, fast.
Roblox, TikTok, YouTube are fueling massive audience growth:
• Macy Roblox: 178M impressions
• Kamikazes!: 15M+ views
• Blue Ant: 14 channels
Digital = essential.
#DigitalStrategy #Producers #AudienceGrowth
Here are 3 smart ways creators are using AI right now:
1. Draft faster captions
2. Boost YouTube SEO with keyword insights
3. Track audience sentiment with social listening
Need help with keyword tools? We’ve got you.
#CreatorTools #ContentTips #MagnifyDigital #ScreenAI
🎒 Is your back-to-school content ready?
Quick checklist:
✔️ Refresh audience insights
✔️ Plan platform-specific content
✔️ Line up influencer partners
Planning now = less stress later!
📩 Ready to build your fall strategy?
#BackToSchool #ContentStrategy #AudienceDevelopment
🌐 Nearly 2M Canadians lack reliable internet. How to bridge the gap?
✅ Offline viewing (USB, libraries)
✅ Community screenings
✅ Low-data platforms
✅ Subtitles + transcripts
Let’s make your content accessible to more people.
#AccessForAll #DigitalEquity #IndieFilm #CanCon
62% of Canadian media pros are testing AI, but only 27% feel confident using it without losing their voice.
👉 Are you using AI in your workflow? Where’s your line between efficiency and creative integrity?
💬 Share what’s working for you.
#ScreenAI #ContentCreation #CanCon
🦉 Learning from the world’s most chaotic owl: Duo!
Top Duolingo x Sprout Social takeaways:
⚡️ Speed > perfection
💬 Comments are a goldmine
💡 Improve 1% every post
Thanks @SproutSocial @Duolingo for the inspo!
#SocialStrategy #Duolingo #MagnifyDigital
🇨🇦 YouTube is turning Canadian creators into global businesses.
Learn how it fuels Canada’s creator economy and discovery.
📖 playbackonline.ca/2025/06/24/c...
#YouTube #CreatorEconomy #DigitalStrategy
🎉 Good Grief is up for a Leo! 🌻
👏 Congrats to @PumpkinPatchProductions, @bell, and @OUTtv for bringing this warm, queer comedy to screens.
📺 Watch: www.pumpkinpatchproductions.ca/good-grief
See the nominations: www.leoawards.com/2025/nominee...
#LeoAwards #GoodGrief #QueerComedy
👏 The Great Salish Heist scores 3 Leo nominations! 🎥
Watch this Indigenous-led heist comedy:
🍿 orcacovemedia.com/project/the-...
See the nominations:
www.leoawards.com/2025/nominee...
#LeoAwards #IndigenousFilm
🌈 Run Jump Play is Leo-nominated! 👏
Congrats to Imagine Create Media + partners for this fun, inclusive kids series.
Watch 👉 www.youtube.com/channel/UCTv...
Nominations 👉 www.leoawards.com/2025/nominee...
#LeoAwards #RunJumpPlay #KidsContent
🌟 Big news! Transplant Stories is up for 3 Leo Awards: Program, Direction, and Picture Editing. Congrats to the team, @omnifilmentertainment, and @knowledgenetwork for bringing these powerful stories to life. 👏
📺 Watch: www.knowledge.ca/program/tran...
#LeoAwards #TransplantStories #CanadianFilm
🇨🇦 “Discoverability isn’t enough. Audiences need to be developed as deliberately as the content itself.”
At Magnify, we’ve shifted from discoverability to Audience Development—and here’s why.
🎥 Watch Moyra’s CRTC talk: www.cpac.ca/crtc-hearing...
#CanadianContent #CRTC #AudienceStrategy
⚡️ Digital isn’t optional. It’s essential.
Shaftesbury used Roblox to drive 178M impressions for Macy Murdoch. KOTV turned TikTok & YouTube into 15M+ views.
Producers are leading digital. Are you?
Let’s talk. 😉
#Producers #DigitalStrategy #AudienceGrowth
🇨🇦 Today, CEO Moyra Rodger presents at the CRTC #PathForward hearings with a bold call for a National Audience Strategy.
Canadian content needs more than funding—it needs real audience connection and modern measurement to thrive.
#CdnContent #AudienceStrategy
What we’re hearing at the CRTC #PathForward hearings 👇🏼
🔹 Calls for better audience and engagement data
🔹 Platforms cite privacy & commercial sensitivity concerns
🔹 Discoverability alone isn’t enough
🔹 Gaps remain in measuring digital-first audiences
Measuring audiences today? Complex.
Celebrating the power of social to drive real connection. Whether you’re a creator, producer, or strategist, here’s to building digital spaces that matter.
#WorldSocialMediaDay #MagnifyDigital
From growing our team to championing powerful client work, there’s a lot to celebrate. 🥳
Whether you’re a strategist, storyteller, or supporter of mission-driven media, we see you.
We are proud to support Canadian producers who continue to create a meaningful impact across platforms.
Authenticity is the word on every marketer’s lips. 🤫
Ahead of World Social Media Day (June 30), we’re reflecting on what really builds community in a crowded digital world. Spoiler: it starts with showing up and being real.
#SocialMediaDay #CommunityOverClicks #AuthenticityMatters
Content Tip: Simplicity Wins
Clarity > cleverness. In crowded feeds, clear messaging cuts through the noise. Keep it simple, relevant, and human. 👌
#ContentTips #DigitalBestPractices
We kicked off the month with an All Team huddle and some great laughs playing Gartic Phone (we highly recommend).
At Magnify, we believe a strong strategy starts with a strong team 💪
Broken links? Outdated content? Our team does bi-weekly SEO health checks so your website doesn't feel neglected. It’s the small fixes that keep you discoverable.
Drop us a message if you need an SEO health check!
#SEOtips #WebsiteWellness
What makes a great digital strategy?
For us, it’s where creativity meets measurable outcomes. We’re sharing more about how we approach every brief with clarity, collaboration, and conversion in mind. 🧐
#StrategyMatters #MagnifyMethod #DigitalMarketing #MagnifyDigital
One of our favourite projects last year was the launch of a powerful documentary supported by a data-driven paid media campaign. The results?
📣 5.7M+ impressions
🎥 1.5M+ video views
🔗 237K+ link clicks
A campaign that exceeded all client expectations.
#ScreenMedia #DigitalMarketing #PaidAds
Audience insight isn't optional; it's essential. Our work starts with audience clarity, so every campaign hits the mark.
At Magnify Digital, we use ScreenMiner to help us know and understand our audience.
Need help defining your audience? Let’s talk. 💬
#DigitalStrategy #AudienceFirst