Robin Williams in a lecture theatre introducing Judy and Donald

Donald Mackenzie and Judy Wacjman on the 40th anniversary of the Social Shaping of Technology

Thank you for having us!

EVENT ALERT: Platforms and Society and
@adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium
12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

Prodexchange: Digital–industrial economization in Google Search supply chain - Koray Caliskan, Donald MacKenzie, Addie McGowan, 2025 Using Google as a case study, this paper analyzes the online advertising sector's search industry. Arguing that search engines are not engines, it examines...

Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...