10/10 pitch. No room for improvement.

Avengers: Doomsday | Cast Announce YouTube video by Marvel Entertainment

5) Comments are on fire, with audiences celebrating the cast while speculating on who will be next.

Get in on the action here: www.youtube.com/watch?v=Iy7k...

4) This combination creates intense and quick hype moments of audiences rushing to guess the name of the cast member before the chair is revealed.

3) Audio cues of when the audience needs to pay attention are created by swelling up music that best fits the cast member they're about to reveal.

2) A basic audio hum plays on the stream, which is easy to have in the background without distractions or the need to mute the stream.

1) It's hyper-optimized for passive viewing, which equates to long watch times.

⚠️ There's a genius livestream happening RIGHT NOW.

It's a stream only of director chairs. Every so often, the camera pans over to show another chair with a name on it. It's a cast announcement for Avengers: Doomsday.

5 things stand out on why this is working so well.

Happy 20th anniversary YouTube!

Thank you for all the incredible opportunities you've given the world.

Most creators pour all their energy into the video and then try to figure out a title.

Big mistake.

Your title is the gatekeeper. If it doesn't grab attention, nobody clicks.

Start from the title, then craft the video.

You won't believe this fact about clickbait. The second sentence will get you thinking.

I liked the good news parts of this video.

9. Juxtaposition.

Break expectations by pairing two things that don’t go together. Big to small. Complex to simple.

Example “Grandma plays Grand Theft Autio V” or “$4 gourmet meals at home”

8. Provoking questions.

If a viewer knows the outcome, they have almost no desire to click. Appeal to curiosity.

Instead of “Understanding Curves! The best way to brighten images in Photoshop” make it “How professional photographers brighten images in Photoshop”

7. Sell the outcome.

People are more attracted to the outcome than the steps needed to get there.

Instead of “7 ways to get better at math” make it “The 7-part formula math students use to score over 90% on exams”

6. Include numbers.

The bigger, the better, and be specific. Rounded numbers can look fake. Exact numbers create trust.

Instead of “How I make $60k a month” make it “I made $57.6k a month after applying these 3 business systems” or “The strategy behind 1.12 billion views”

5. Appeal to self-interest.

The most important thing to a viewer, is themself. Make it about them. Easiest topics are getting people closer to something they want, or to reduce their pain.

Example “The simple way I email clients to double my pay” or “3 simple habits to immediately reduce stress”

4. Show trust.

The vast majority of people who see your videos don’t know you. Show why you’re the right person by adding past experiences and accomplishments.

“How a plumber of 57 years unclogs a sink” will create more desire than “How to unclog a sink”

3. Deep insight.

Give the viewer an additional layer to discover, specific insight, or information that’s out of their reach.

Make it “9 overlooked thumbnail tactics (even top creators miss)” or “The exact moment Trudeau knew he had to resign”

2. Call out the exact audience.

The more you can address your audience, the easier the algorithm can target them.

“How I saved $1,237 a month as a university student” instead of “Money saving tips for school”

1. Be specific.

Viewers want to know what they’re getting. If there’s an opportunity to be specific, take it.

Instead of “Pro tips to become better at soccer” make it “7 tactics pro soccer players use to perfect their dribbling.”

Even the best video can fail without a good title.

Mix and match these 9 elements to create your next YouTube title.

9 elements that create unbeatable YouTube titles in 2025 (with examples)🧵

This 2000's beer commercial summarizes everything I have to say about America absorbing Canada.

2) Use AI to translate (and generate) close caption files into multiple languages - especially Spanish. Only 15% of the world speaks English as their primary language.

I've been using trint.com for this since 2021. (aff link if you'd like: trint.prf.hn/click/camref...)

Two ways to use AI to grow your YouTube channel right now.

1) Use AI to give you a table of video ideas showing average monthly search potential and market saturation. Find ideas that have high search with low saturation. Then, ask AI to expand on those ideas.

I use ChatGPT for this.

YouTube is hosting a podcast Ask Me Anything on December 12th. It'll be a great learning moment with valuable insights into podcasting on YouTube.

Register here: podcasts.withyoutube.com/events/podca...

6 months ago I gave Notion a try on a few small projects.

Today, I moved the final project over.

Now everything's in Notion.

The way it should be.

7️⃣ Remove or show phantom comments (why does it say 1 comment when there are none - yes, not even in spam or moderation queue)

8️⃣ For the YouTube team to keep on crushing it 💪

6️⃣ On Shorts, select a “related video” that's private or scheduled (it can be blank until the video is live! But this Shorts feature is useless when scheduling)

4️⃣ A/B testing and multiple audio tracks to be available to all, sooner rather than later

5️⃣ Shorts thumbnail selection on desktop (please let me stop transferring files to my phone)

My 8-point YouTube 2024 wish list ✨

1️⃣ Playlists that don't make shorts look like poop

2️⃣ Have the API distinguish between long-form videos and Shorts

3️⃣ The ability to be notified when a creator adds a video to a specific playlist