March Core Update analysis: Informational media sites were impacted negatively. Plus...
➡ Established news media sites - small gains
➡ The overall impact - small
Expert opinions and the results of some AI analysis on an even larger set of data are included in the report:
sistrix.net/18r
Core Update update for 7th April. New candidates found but in general, it's still a relatively quiet Core Update so far.
www.sistrix.com/blog/march-2...
AI Userbot visits are a data point, but not a reliable indicator of AI visibility. They represent only a fraction of the actual AI search landscape, say nothing about whether content is genuinely included in responses, and are distorted by caching effects.
www.sistrix.com/blog/what-ai...
Jono's monthly newsletter goes out on Sunday.
This month:
➡ A new crawler enters the chat
➡ The biggest platform you’re probably underestimating
➡ The demand stack
Expert commentary, important news. The newsletter is available to all. Drop your email address here:
www.sistrix.com/newsletter/n...
The KitKat story is a great opportunity to look at the data for Visibility Index and Top Stories. News brands will have benefited from the news but few of them have a structured approach to their information architecture in this case.
www.sistrix.com/blog/when-br...
Core Update latest, 1st April:
➡ No major movements in established domains
➡ Top 100 domains all stable
➡ Large background movements prior to the update
➡ Candidate domains shown in the article
www.sistrix.com/blog/march-2...
The current Google Spam Update is going to be difficult to measure at a macro level. There will, of course, be effects on individual domains but the background changes are already big:
AI Overviews
Google Shopping feature
The SISTRIX radar shows high background movement:
sistrix.net/18o
A list of the top brands by search volume for electric cars.
UK motoring journalists, brand owners and journos. We have a new report out showing share-of-voice for electric car brands.
Report by Charlie Williams. Data by SISTRIX.
www.sistrix.com/visibility-l...
The latest SectorWatch is out. Charlie Williams looks deep into the trends and leaders in the electric car sector. Annual data shows Tesla winning but the details show BYD taking the trend.
www.sistrix.com/visibility-l...
The transformation of protein from a niche bodybuilding staple to a mainstream lifestyle essential has been one of the most significant shifts in the health and wellness market - writes Charlie Williams in his extensive SectorWatch report:
www.sistrix.com/visibility-l...
Heads-up. I have shared before how Grokipedia has surged like crazy in Google, but I also warned that might not stick (based on the 100% AI-generated content there). Well, that time may have come. Grokipedia has started to drop pretty heavily with the latest volatility. h/t @sistrix.com
Interesting trend:
There was recently an uptick in SEO visibility among these similar page types (@sistrix.com)
- IMDB movie titles
- Spotify track pages
- Netflix movie titles
- Spotify artist pages
- Rotten Tomatoes movie pages
- Goodreads book titles
IndexWatch Losers 2025
500 domains that lost search visibility in 2025
🔍 Regardless of how smoothly a domain migration is executed, it remains a high-risk activity
🔍 SEO is not set and forget
More findings and expert analysis in the report:
www.sistrix.com/blog/indexwa...
Digital Marketing in the Consumer Electronics sector: Leaders, data sets and reports from our data journalism team now available.
+ new tracker and our first Chatbot visibility winners.
Congratulations
Jessops Europe Limited
Laptop Outlet
TechRadar
Tom's Guide
www.sistrix.com/visibility-l...
Winners in Google Search
Thanks to data and Luce Rawlings we've just published IndexWatch Winners (500 domains) and detailed analysis of 6 winners:
Congratulations:
Cazoo
Vertu Motors plc
IKEA
Wickes
ESBCO
Online Etymology Dictionary
sistrix.net/iw251
Similarweb! 🫣 [Steve]
Great work from Lily Ray on analysing the Core Update using SISTRIX visibility data and SearchMetrics category data. 🤝
Five predictions from the founder of SISTRIX.
The unified Google Search box
Google overtakes ChatGPT
Perplexity approaches consolidation
Google massively pushes the spread of AI Mode
AI-Generated response formats and use cases
And yours are...?
www.sistrix.com/blog/ai-sear...
Reddit - We've added some fundamentals and trackers and updated our analysis of one of the most visible websites in the world
Important points:
1 - Ongoing stability through Google Updates
2 - Negative visibility trend
3 - Increasing exposure to AI Overviews
www.sistrix.com/blog/reddit-...
More than 400 domains, sector analysis. The December Core Update data is now available.
Retail, automotive and adult entertainment are three sectors that saw some focus.
www.sistrix.com/blog/google-...
#google
The significant impact that the December Core Update had can be seen across many sectors but one sector that was hit hard in the UK was fashion retail.
400+ domains listed in this analysis with a fashion retail domains highlighted.
www.sistrix.com/blog/google-...
UK SERP movements during the December 2025 Core Update
US SERP movements during the December 2025 Core Update
A summary and analysis of the Core Update will go out today (UK, US rollout effects shown in graphics below) but in the meantime, do you have any predictions for 2026?
Will Reddit stay strong? Will AI Mode become the default?
Update: SERP data from the 15th - 17th of December is showing relatively big changes now.
www.sistrix.com/blog/google-...
#google
This popular monthly newsletter includes Jono's digital marketing insights. You can sign-up but first read "What Jono Said" in 2025
Including:
LLMs aren’t playing by Google’s rules
What happens when your buyer is a bot?
On brand maintenance
The death of the homepage
www.sistrix.com/blog/what-jo...
The Path to AI Citations - a data study.
Pillar 1: Answer-centric content design
Pillar 2: explicit authority and recency
Pillar 3: strict machine readability
For each pillar we've detailed our findings, based on the data, and our recommendations.
www.sistrix.com/blog/the-pat...
Core Updates can have serious effects on e-commerce traffic, both positive and negative. Our analysis starts here. Check back regularly for new data as it comes in over the next week. We've added tips for owners, agencies and investors.
www.sistrix.com/blog/google-...
#google
Get the latest trending searches from the finance sector. Data goes out in the newsletter in about an hour. (Wed 10th)
www.sistrix.com/newsletter/s...
SectorWatch Newsletter covers:
Top domains, content analyses and trends across Google and Chatbots. Max 4 per month.
