📸:
Shopkeepers Inside Sophie’s Telephone Market c. 1950s
Ricardo Ocreto Alvarado (1914–76)
Pine Street, between Baker and Lyon Streets, San Francisco
Ricardo Ocreto Alvarado Archive, Special Collections and University Archives, Stanford University Libraries
dj568wf0266
R2024.1501.005
Posts by SFO Museum
See “Ricardo Alvarado: Capturing a Cultural Legacy” on display, pre-security, in Terminal 3 and online at: bit.ly/3VDJLvm
#RicardoAlvarado
The couple pictured in the photograph above operated the Telephone Market, now a laundromat. Racial covenants prohibited Filipinos and other minorities from purchasing property in white neighborhoods. #RicardoAlvarado
Many Filipino Americans living in San Francisco ran small businesses such as grocery stores, restaurants, and barbershops in multiethnic neighborhoods, including Manilatown along Kearny and Jackson Streets near Chinatown, South of Market, Bayview, and in the Fillmore/Western Addition.
In 1928, Ricardo Alvarado immigrated to the U.S. After serving in combat during WWII as a medic, Alvarado became a cook at Letterman Army Hospital in SF. The new position enabled him to purchase a Graflex Speed Graphic camera. Alvarado photographed the multiethnic communities that surrounded him.
Traveling to or through San Francisco International Airport soon?
Be sure to check out the SFO Museum's newest exhibition of lowrider bikes.
stuckattheairport.com/2026/04/21/l...
@sfomuseum.bsky.social #lowriders
📸:
Trans World Airlines hostess uniform 1965
Pierre Balmain
Hat by Mae Hanauer
SFO Museum
Gift of TWA Clipped Wings International, Inc.
Hat insignia: anonymous lender
2002.113.054-.055, .062, .064
#FashionInFlightFriday
“Fashion In Flight: A History of Airline Uniform Design” was on display, from June 16, 2016 to January 08, 2017 in the International Terminal and the Aviation Museum and Library. See our exhibition catalog online at: bit.ly/FashioninFli...
#FashionInFlightFriday
The semi-beret shell-style hat, trimmed in white piping, has a grosgrain cockade for the insignia.
#FashionInFlightFriday
The worsted wool skirt is matched with a collarless demi-fitted jacket in oyster worsted Dacron. Snap-in cuffs coordinated with the blouse-slip made of a drip-dry synthetic faille with an asymmetrical collar.
#FashionInFlightFriday
A preeminent French couturier, Pierre Balmain (1914–1982) opened his fashion house in 1945. To dress TWA’s 2,400 hostesses, he created this 1965 summer uniform in fabric mill-dyed to specification for the turquoise and white color scheme.
#FashionInFlightFriday
See “The Dancing Bees” by Gwilym Evans in the Video Arts Gallery, located pre-security in the Mayor Edwin M. Lee International Terminal Departures Hall, and open daily from 8:00am to 10:00pm. Learn more about this month’s films at: bit.ly/Video-Arts
#VideoArtsSFO #EarthMonth
UK-based filmmaker Gwilym Evans follows Cornish beekeeper Jo Widdicombe, who has been keeping bees for 50 years. Jo shares his thoughts and observations on keeping bees, which often reflect both the common good and the environment.
#VideoArtsSFO #EarthMonth
📸 2/2:
Gigantes 2009/2019
1970 Schwinn Bantam
Built by Peter, Syrus, and Giovanni Miranda
Courtesy of Peter and Giovanni Miranda
L2026.0309.001a-c
📸 1/2:
Vilma Gutierrez, Cesia Mena, and her daughter Keziah Mena;
San Francisco Cinco de Mayo Festival 2024
Tyrone “Malow” Diaz
Mission District, San Francisco
Courtesy of the artist
R2026.0311.002
Stay tuned for more updates from SFO Museum! bit.ly/4mCZ6bS
#LowriderBikes #LowriderBikesSFO
Our newest exhibition being installed this week, “Lowrider Bikes: Familia y Cultura” will feature 13 low rider bikes from all over California. This bike, “Gigantes,” built by Peter, Syrus, and Giovanni Miranda, was crafted as a testament to their love for San Francisco & the SF Giants baseball team.
Happy 415 day! The first official 415 Day was held in 2016 and organized by the Solidarity Forever Collective, a group of Black and Brown people who grew up in San Francisco. In a blog post the group stated, “#415Day is about the lowriders cruising all the way down Mission Street…”
#LowriderBikes
📸 2/2:
Universal Consciousness 1971
Alice Coltrane
Impulse! | ABC Records
Courtesy of Mickey McGowan/Unknown Museum Archives
L2025.0210.003
#WomenofAfrofuturism #AliceColtrane
📸 1/2:
Alice Coltrane 2024
Nettrice Gaskins
Generative AI (text-2-image and neural style transfer)
Courtesy of the artist
R2025.0204.001
Journey in Satchidananda 1971
Alice Coltrane
Impulse! | ABC Records
Courtesy of Mickey McGowan/Unknown Museum Archives
L2025.0210.002
#WomenofAfrofuturism
A very special thank you to curatorial consultant Ingrid LaFleur for her assistance with this exhibition.
See "Women of Afrofuturism" on display, post-security, in Harvey Milk Terminal 1 and online at: bit.ly/Women-Afrofu...
#WomenofAfrofuturism #AliceColtrane
In 1975, Alice Coltrane established the Vedantic Center in Woodland Hills. In 1976, she had a revelation and renounced secular life, becoming a swamini, or spiritual teacher, and taking the name Turiyasangitananda, which she translated as the Transcendental Lord’s highest song of bliss.
Left with four children to raise, Alice went on a deep spiritual journey to overcome her grief and consulted with the guru, Swami Satchidananda. In 1971, Alice released “Journey in Satchidananda,” the first musical manifestation of her spiritual transformation. Soon after, she visited India.
For composer Alice Coltrane, Afrofuturist interest in alternative realities resonated with the transformative power of music. In 1967, at age twenty-nine, the jazz pianist, organist, harpist, and singer lost her husband and musical partner, renowned saxophonist John Coltrane.
#WomenofAfrofuturism
📸 2/2:
photograph: Pan American World Airways, stewardesses; 1959
Gift of Terry J. Rice
2016.032.001
#FashionInFlightFriday
📸 1/2:
Pan American World Airways stewardess uniform 1964
Don Loper
Hat by Mae Hanauer
SFO Museum
Gift of World Wings International, Inc., New Jersey Chapter
Jacket insignia: Gift of Angela Ausman
Hat insignia: Gift of John J. Dunne
2002.108.005, 2014.132.017–.018, .021¬–.022, 2015.045.030
“Fashion In Flight: A History of Airline Uniform Design” was on display, from June 16, 2016 to January 08, 2017 in the International Terminal and the Aviation Museum and Library. See our exhibition catalog online at: bit.ly/FashioninFli...
#FashionInFlightFriday
The unexpected three-by-three button pattern allowed Pan Am to embrace a bold new direction while remaining loyal to its signature color scheme. Similarly, while the hat is made of the same material, it has been converted to an au courant pillbox style.
#FashionInFlightFriday
Don Loper (1906–1972) designed a second uniform for Pan Am which debuted in 1964 and was worn until 1969. This uniform is set apart by a boxier, semi-fitted jacket showing the increasingly popular French influence on casually comfortable yet elegant workplace daywear for women.
Hooray! 🐴🎞️🍿✈️