Green circle on a black background with white text reading: Did you know? 43% of CRM users use less than half of the features available to them.

43% of CRM users use less than half the features available to them.

Not a software problem. A system design problem.

Most CRMs fail at implementation, not at capability. Your CRM is powerful - but only when it's configured around your pipeline, not installed and left to chance.

#CRM #automation

Black slide with green text listing five business workflows to automate, Eden Metrics branded carousel.

Your team isn't inefficient. Your systems are.

These five workflows are responsible for more wasted hours, missed leads and slow growth than most businesses realise.

Swipe through and see how many you're still doing manually.

A graphic about lead communication automation with monday CRM.

Lead follow-up speed is a systems problem, not a people problem.

monday CRM's automation sequences handle it the moment a lead enters the pipeline - no manual triggers, no delays.

Wondering what this could look like for your business? We're doing free discovery calls.

An image of a broken team, feeling like every day is April Fools Day.

April Fools' is but once a year.

For teams running on broken workflows, every day feels like the punchline.

It's not a people problem. It's a systems problem.

A picture of Seth Godin and the quote: "look at the system, not the people"

"Look at the system, not the people." - Seth Godin

Most leaders do the opposite. Every time.

If your team keeps underperforming, the bottleneck probably isn't effort. It's design. Fix the system. 🧵

5. No System, No Accountability.

Without clear workflows embedded in the CRM, every rep has their own process. That means no consistency, no visibility, and no meaningful way to diagnose why deals are stalling.

4. Data Is Everyone's Problem.

When no one owns data quality, everyone quietly ignores it. Duplicate records, missing fields, stale contacts - they compound silently until your CRM actively misleads the people relying on it.

3. Training Was One Day.

A single onboarding session isn't implementation - it's optimism. Without embedded, ongoing enablement, teams revert to spreadsheets and habits. The CRM becomes shelfware with a monthly licence fee.

2. It Wasn't Built For Them.

Most CRMs are configured for the business, not for the people doing the work. When the system creates friction instead of removing it, adoption collapses - and nobody admits it out loud.

1. Nobody Actually Uses It.

Your CRM is only as good as the data inside it. If your team treats it as optional, your pipeline data is guesswork dressed up as reporting. Leaders are making decisions on fiction.

Your CRM data is only as good as your team's adoption of it. Most businesses have one. Far fewer have one that people actually use. The five reasons why are less technical than you'd think. 🧵

HubSpot is powerful. It's also the CRM teams stop using after 3 months.

monday CRM trades complexity for adoption - the only metric that matters.

A CRM sitting unused is just an expensive spreadsheet with a logo. monday keeps sales and ops in the same system, which is where the real gains are.

A quote about systems amplification.

Growth rarely comes from effort alone.

It comes from leverage. Systems, automation and intelligent workflows amplify what organisations are capable of achieving.

#MondayMotivation #Automation #SystemsThinking #AI #Growth

Admin work slowly consumes organisations.

When workflows and automation handle the routine tasks, people are free to focus on judgement, relationships and ideas.

That is where real value sits.

#MondayMotivation #Automation #AI #Workflows #FutureOfWork

We use make.com to build everything from simple integrations to sophisticated automation and AI workflows that connect entire operational ecosystems.

If you have not explored it yet, now is a very good time.

Create a free account: www.make.com/en/register?...

#automation #workflowautomation

Clicking on images of traffic lights or solving trivial maths questions is SO last year. It's now about proving you are NOT human.

Great graphic!

There is something oddly satisfying about things finally connecting.

Not just cables, but systems.

This is exactly where platforms like make.com come into their own.

Suddenly, work moves.

That is the real magic of connection.

#Automation
#Workflows
#mondaydotcom
#Make
#SystemsThinking

Spreadsheets, disconnected tools, and endless email threads simply don't work anymore.

If your organisation is starting to feel the strain of disconnected systems, it might be time to take a look.

Try monday.com here: try.monday.com/em-partner

Talk is cheap. And this one really is.

If you want to explore better workflows, smarter automation, and clearer insight into how your business runs, let’s talk.

Book a discovery chat with us. On the house.

Link in comments.

#WorkflowAutomation
#BusinessSystems
#DigitalTransformation

Wonderful! 😀

A digital art composition containing a view of a fingerprint, describing our Manifesto.

In 2026, working harder is not a strategy. It is a warning sign.

The organisations that win at scale are not the ones that apply more effort. They are the ones that amplify effort through better systems.

You can read more in our manifesto here: lnkd.in/ebD7ud9P

Most marketing teams do not have a creativity problem. They have a systems problem.

We have built a complete marketing department on monday.com that brings planning, execution and performance into one connected system.

Link in comments.

#marketing
#b2bmarketing
#marketingautomation

Marketing magazine parody

I said it was simple - I never said it was easy.

This industry breaks people. Not because they’re weak, but because no one told them how brutal (and complex) it can be.

And now you think AI will replace you. AI is not the enemy. Mediocrity is.

#StrategicMarketing #aimarketing #marketingtips

Business Event - Unbreakable! 3 Incredible Stories of Survival to Success - Business Hive This event is aimed at the wider business community, across all sectors, particularly those facing challenges and barriers both personally and in their

💥 I’m speaking at this incredible event in October: Unbreakable – 3 Stories of Survival to Success

🗓 Thursday 2nd October 2025
📍 The Great Big Small Business Festival, Grimsby
🎟 Tickets & Info: zurl.co/pywdx

#Unbreakable #SurvivalToSuccess #Resilience #MindsetMatters #Leadership #BusinessHive

Finding Your North Star Metric - Steve J King Discover how to define your North Star Metric — the single, customer-driven metric that aligns teams, drives growth, and cuts through KPI overload.

Your North Star Metric isn't what looks good on a dashboard—it's what keeps the business alive when the dashboards are off. If it doesn't align with long-term value, it's just a vanity stat in a nicer suit.

zurl.co/Jgd3a

#NorthStarMetric #MarketingStrategy #Growth

School Marketing Recruitment

School Marketing Recruitment

I am delighted to have contributed to the spring edition of School Management Plus magazine, examining the recruitment of people into independent school admissions, marketing, and communications roles. 👉👉🏾 pp30-31 zurl.co/MREJV #SchoolMarketing

Go with #TOWS, not #SWOT. Instead of passively identifying factors, it forces you to match external threats and opportunities with internal strengths and weaknesses. This creates actionable strategies rather than just a diagnosis.

Download the template here: zurl.co/7Sn5V

#Marketing

Most marketers using generative AI are still missing the point. It’s not a magic button—it’s a mirror. Feed it vague, uninspired prompts, and you’ll get vague, uninspired results.

If you’re getting mediocre outputs, the problem isn’t AI—it’s you.

#Marketing #AI #Strategy

Parents: you've done well surviving #WorldBookDay costumes! 🎭 As for me, my book of choice, it’s Purple Cow—the book that changed how I see marketing.

What book changed your career?

Marketing #PurpleCow #SethGodin #StandOut