Advertisement · 728 × 90

Posts by Anton Sten

Preview
Electronic Signature Software - SignWell Get your documents signed 40% faster with zero-setup electronic signatures. SignWell helps you cut turnaround time and makes it easy for everyone to electronically sign your documents.

Signwell.com looks decent and let's you have one template and send three contracts per month

1 month ago 1 0 0 0

But pretty sneaky that they charge 0.49$ per contract but the minimum amount to add your account is $50. I send out maybe 2-3 contracts per year.

1 month ago 1 0 1 0

Oh this actually looks really nice and very fair pricing :)

1 month ago 1 0 0 0
Preview
Build something silly – Anton Sten The most important thing non-technical people can do right now isn't learning about AI. It's building something with it.

I think the most interesting thing happening with AI right now isn't it replacing people. It's regular people building things.

www.antonsten.com/articles/bui...

2 months ago 2 0 1 0
Preview
Anton Sten – Product Designer I'm a product designer who helps teams simplify complex products and make better decisions through thoughtful, hands-on design.

28 years as a designer and I just made my first real animations using Claude Code. No After Effects, no Lottie, no developer handoff. Just describing what I wanted. The tools have finally caught up with how designers actually think.

www.antonsten.com

2 months ago 4 0 0 0
Preview
Exit To End The final chapter of Refused.

I just backed Exit To End on @kickstarter.com www.kickstarter.com/projects/hjp...

3 months ago 2 0 0 0
2025 Year in Review | Anton Sten A look back at 2025.

Wrapping up a meaningful 3.5-year chapter with Summer Health and returning to consulting.

I’m exploring new collaborations for early 2026, especially with seed and Series A teams.

Here are the highlights from my 2025:
www.antonsten.com/articles/2025/

3 months ago 1 0 0 0
Advertisement

🙏🏼

4 months ago 0 0 0 0

Tack för bra lista och för att du inkluderade Apple Music spellista!

4 months ago 0 0 1 0
Preview
True design is better | HeyDesigner Japanese letterforms, UX strategy, The fundamentals problem, Slots in design systems, AI prototyping, Inclusive design, and more.

🚀 Issue 718 is out! This week:

→ True design is better than new design
→ Japanese letterforms
→ The fundamentals problem
→ Six key components of UX strategy
→ Slots in design systems
→ Designing Perplexity

and more.

Read it here 👉 heydesigner.com/newsletter/t...

5 months ago 4 2 0 0
Post image

Product People Actually Want 📗
@antonsten.com

Learn how to focus on what users actually need, communicate design decisions effectively, and build products that solve real problems.

Added to the library
links.1984.design/books



#designsky

5 months ago 2 1 0 0
Preview
Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

Products People Actually Want just went live on Amazon.

Started as frustrated notes about watching teams build things nobody wanted. Now it's something you can leave on your desk or give to that colleague who keeps adding features instead of talking to users.

www.antonsten.com/books/produc...

5 months ago 1 0 0 0
Preview
Chocken över Hatts avgång blir stötande KARIN PETTERSSON: Hatandet och hotet är en medveten politisk strategi

En jävla pangtext av @karinp.bsky.social!

www.aftonbladet.se/kultur/a/QMd...

6 months ago 48 5 2 1

Yes!

6 months ago 2 0 0 0
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutions—it's wrong because it defends lazy research.

Good research doesn't ask people what to build. It uncovers what's broken.

www.antonsten.com/articles/hen...

6 months ago 1 0 1 0
Advertisement
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutions—it's wrong because it defends lazy research.

Better questions:
- What's frustrating about your current solution?
- Tell me about the last time you struggled with this
- What workarounds have you tried?

You won't hear "faster horses." You'll hear real problems that point to actual solutions.

6 months ago 2 0 1 0
Henry Ford's horse problem wasn't about imagination | Anton Sten The famous "faster horses" quote isn't wrong because users can't imagine solutions—it's wrong because it defends lazy research.

"If I'd asked people what they wanted, they'd have said faster horses."

This quote gets used to justify skipping user research. But the real problem is the question itself.

"What do you want?" is terrible research.

6 months ago 3 0 3 0
From powerful to personal: Where design is heading | Anton Sten Design has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...

But the next phase? Tools that anticipate what you need before you've figured it out yourself.

Wrote about personalization, and where design is heading: www.antonsten.com/articles/fro...

6 months ago 0 0 0 0
From powerful to personal: Where design is heading | Anton Sten Design has shifted from showcasing what technology can do to helping people get exactly what they need. Personalization is becoming the baseline, and AI is accelerating this shift toward hyper-customi...

One of my readers asked me something I hadn't put into words yet:

"How has design changed from showing what technology can do to actually serving individual needs?"

Short answer: We've moved from "look what this can do" to "here's what this can do for you."

6 months ago 0 0 1 0

”You’re absolutely right!”

6 months ago 0 0 1 0
AI will happily design the wrong thing for you | Anton Sten AI tools are incredible leverage, but they amplify whatever you bring to them. If you don't understand the problem you're solving, AI just helps you build the wrong thing more efficiently.

AI will confidently fill in all the blanks in your thinking.

The problem? Those blanks are where the real design work happens.
If you don't know what your customers want, AI will happily make it up for you. That doesn't mean it's right.

www.antonsten.com/articles/ai-...

6 months ago 3 0 1 0

Just to love working mornings but actually prefer evenings/nights now... A glass of wine and all of my colleagues in the US are awake!

6 months ago 1 0 0 0
Advertisement
Preview
Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

Most “user-centered” products forget the user.

We design for personas.
We optimize for metrics.
We forget we’re building for real people.

I wrote a book to help change that.

“Captures what most design resources miss — the human relationships behind great products.” — Kevin Twohy

6 months ago 1 0 0 0
Preview
Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

I didn’t write this book because I had all the answers.

I wrote it because I kept seeing smart people build things no one needed.

Products People Actually Want is about slowing down, asking better questions, and building with care.

“A design mentor in book form.” — Maureen Herben

7 months ago 0 0 1 0
Preview
Products People Actually Want | Anton Sten – UX Lead & Product Designer A Designer's Guide to Building Better. We're drowning in products nobody wants, built by people who never asked if they should.

It’s never been easier to launch a product.
AI, no-code, tools everywhere.

But the hard part hasn’t changed:
Building something people actually want.

That’s what my new book is about.
Products People Actually Want — out now
www.antonsten.com/books/produc...

7 months ago 4 0 1 0

I can't wait for Bluesky to acquire Ueno 2.0 #designsky

7 months ago 8 1 1 0
Preview
How to stand out when anyone can build anything | Anton Sten When AI tools have democratized product creation, standing out isn't about better tools or flashier features—it's about fundamentally different skills that most people skip entirely.

How to stand out, when anyone can use AI to build anything?
For @antonsten.comSten, most people go for “how do we build this”, instead of asking “what should be built that people actually want?”. This leads to a situation, where, most new apps and products, solve, fake problems.

7 months ago 11 3 2 1

Thanks for sharing Stef! (seems like the mention didn't work)

7 months ago 0 0 1 0
Preview
How to stand out when anyone can build anything | Anton Sten When AI tools have democratized product creation, standing out isn't about better tools or flashier features—it's about fundamentally different skills that most people skip entirely.

Anyone can build an app in an afternoon now.
But people changed the question from "how do we build this?" to "what do we build next?", without asking if people actually want it.
The result? An explosion of products that work fine but solve problems that don't exist.
www.antonsten.com/articles/how...

7 months ago 1 0 0 0

Yes, and which will be a better stock to own in 2-3 years?

8 months ago 4 0 0 0