A Cocktail of Intelligent Solutions From SAP Goes Live at Campari Group Global leader in the spirits industry Campari Group has successfully gone live with SAP Cloud ERP Private solutions.

Intelligent SAP Solutions go live at Campari Group. By combining cloud ERP with AI and data-driven planning, the global leader in the spirits industry is setting a new standard for digital transformation.

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SAP to Acquire Reltio: Make SAP and Non-SAP Data AI-Ready Get the news on SAP's intent to acquire Reltio in order to help customers make their SAP and non-SAP enterprise data AI-ready.

SAP and Reltio today announced that SAP has agreed to acquire Reltio, a leading master data management (MDM) software provider.

The acquisition is subject to customary closing conditions, incl. regulatory approvals.

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Haleon Chooses SAP Solutions to Accelerate Growth Through Technology WALLDORF — The global consumer health company will adopt SAP Business Suite to enhance digital capabilities and advance AI capabilities.

🆕 Haleon, a global consumer health company, announced it will adopt SAP Business Suite to enhance the enterprise’s digital capabilities and advance AI capabilities across its business.

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Team Liquid is using Joule to turn a trillion data points into instant, game-changing insights—from smarter hero picks to game-changing insights.

Learn how SAP’s AI agent is helping the world’s largest esports organizations unlock a new competitive edge: sap.to/63326B6jNVj

How SAP and NVIDIA Advance AI for Enterprise Transformation From NVIDIA GTC, learn how SAP and NVIDIA accelerate AI adoption in the enterprise and connecting AI to real-world business operations.

Together, SAP and NVIDIA are accelerating AI adoption in the enterprise, modernizing business systems and connecting AI to real-world business operations.

Get the update from NVIDIA GTC, taking place now: sap.to/63329B6TWCJ

SAP Showcases New AI Capabilities, Integrated Travel and Expense Enhancements, and Global Partnerships at SAP Concur Fusion 2026 Explore the latest innovations from SAP Concur Fusion 2026, featuring AI enhancements and new travel management capabilities.

From SAP Concur Fusion 2026, SAP has announced new and expanded partnerships, new AI-enabled capabilities and travel and expense management enhancements.

Get the news: sap.to/63323B6rssD

SAP Transforms Services and Support Portfolio to Accelerate Customer Success SAP is reimagining its Services and Support portfolio, with the Foundational Success Plan, Advanced Success Plan, and Max Success Plan tiers.

SAP today announced the evolution of its SAP Services and Support portfolio, with a streamlined, tiered engagement model that delivers measurable results and a consistent, ongoing experience for customers.

Learn more: sap.to/63329h4pFx

News: Thomas Saueressig Appointed SAP Chief Customer Officer.

SAP today announced the creation of the new Customer Value Group. It will be led by Thomas Saueressig, whose role expands to Chief Customer Officer.

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FC Bayern Scores Big with RISE with SAP to Future-Proof Club and Organizational Operations With RISE with SAP, FC Bayern will scale fan engagement, optimize player performance analytics and streamline commercial operations.

To remain at the forefront of digital innovation, Germany’s most successful football club is moving to the cloud. With SAP, FC Bayern will scale fan engagement, optimize player performance analytics, and streamline commercial operations.

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SAP Renames SAP Emarsys Solution to SAP Engagement Cloud, Advancing Its Enterprise Engagement Strategy Discover how SAP Engagement Cloud, formerly the SAP Emarsys solution, builds on market-leading personalization capabilities.

Reflecting our strategy to make engagement a core enterprise capability across our portfolio, the SAP Emarsys solution has been renamed to SAP Engagement Cloud.

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From Strategy to Readiness: SAP Launches Defense Innovation Hub to Strengthen Digital Resilience in Security and Defense MUNICH — SAP is committed to strengthening digital readiness as a core element of modern defense capability.

SAP today opened its defense innovation hub in Munich, Germany, underscoring its long-term commitment to strengthening digital readiness as a core element of modern defense capability.

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Delivering the freshest, highest-quality products to customers 365 days a year requires constant agility. That's why Naturipe Farms prioritizes upgrading its technology and upskilling its workforce.

Read to learn more: sap.to/63325hMGkB

SAP Announces FY 2025 Results

SAP today announced its full-year 2025 financial results.

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In a world where AI is reshaping every industry - sovereignty is key.

This #WEF26, SAP leaders and global business leaders shared how sovereignty and AI helps organizations drive their digital transformation.

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Scaling Business AI isn’t just about technology—it’s about trust.

This #WEF26, SAP CEO Christian Klein and business leaders discuss how embedding AI into core processes drives productivity, growth, and trust.

Learn more: sap.to/63325CfSof

Why AI Without Humanity Is Incomplete From Davos, SAP Chief People Officer Gina Vargiu-Breuer explains how human insight, judgement, and expertise will shape AI.

The future is not human versus AI—it’s human with AI.

Gina Vargiu-Breuer outlines how human-AI collaboration, adaptive skills, and leadership grounded in empathy are shaping work and growth in the Intelligent Age.

Read the blog: sap.to/63321CNfLh

Unlocking Growth by Embracing the Paradoxes of the Intelligent Age From Davos, SAP CEO Christian Klein explains the principles that form the backbone of a sustainable way of working in the Intelligent Age.

In today’s world, progress depends on navigating paradoxes with agility and shared purpose.

SAP CEO Christian Klein lays out the three-pillar approach to succeed in the Intelligent Age: sap.to/63323C0xOX

SAP and Syngenta Announce Partnership to Scale AI-Assisted Agriculture Read how a multiyear strategic technology partnership with SAP will embed artificial intelligence at the core of Syngenta’s enterprise.

SAP and Syngenta, a global leader in agricultural innovation, today announced a multiyear strategic technology partnership to accelerate AI-assisted innovation across Syngenta’s global operations.

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BITZER delivers safety, health, and comfort around the globe. As part of Project Embodied AI with SAP, it offered up a proof of concept for experiencing firsthand how the impact of SAP Business AI can be extended into physical operations.

Learn more: sap.to/63321Cvvw1

AI in 2026: Five Defining Themes Three SAP executives explore five critical themes that will define enterprise AI in 2026, presenting both opportunities and challenges.

In 2026, #AI is poised to move from a supporting tool to a fundamental pillar of the enterprise.

Dive into five critical themes that will define enterprise AI this year, presenting both opportunities and challenges for organizations: sap.to/63323CqhZF

SAP Builds AI Into the Core of Retail at NRF 2026 At NRF 2026, SAP is announcing a new generation of AI-enhanced retail innovations for a landscape where AI is no longer optional.

SAP today announced a new generation of AI-enhanced retail innovations at #NRF2026: Retail’s Big Show.

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Three Ways SAP and Partners Are Driving Customer Success with SAP Business AI See how SAP and partners drive success with business AI—driving efficiency, accelerating innovation, and building future-ready foundations.

Companies everywhere want to operationalize AI—but the path isn’t always clear. That’s where SAP and its partners make the difference.

Learn how we are translating AI strategies into meaningful outcomes with SAP Business AI: sap.to/63321Cn26J

SAP Named a Leader in 2025 IDC MarketScape for Worldwide Talent Intelligence SAP was named a Leader in the 2025 IDC MarketScape for Worldwide Talent Intelligence. Read to learn more about this recognition.

SAP has been named a Leader in the inaugural IDC MarketScape: Worldwide Talent Intelligence 2025 Vendor Assessment.

Discover how SAP SuccessFactors is helping organizations turn skills into strategy with AI-powered innovation: sap.to/63323C3wkv

SAP Recognized as a Leader in the Gartner® Magic Quadrant™ for Financial Planning Software In 2025, Gartner has once again recognized SAP as a Leader in the Magic Quadrant for Financial Planning Software.

SAP has been recognized as a Leader in the 2025 Gartner® Magic Quadrant™ for Financial Planning Software.

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SAP Unveils EU AI Cloud: A Unified Vision for Europe’s Sovereign AI and Cloud Future With the EU AI Cloud, SAP is uniting under a single strategic framework: a sovereign AI and cloud offering designed for Europe.

SAP today unveiled the next stage of its vision for European digital sovereignty with the launch of EU AI Cloud.

Read the news: sap.to/633217qmGl

SAP SuccessFactors Earns 2026 Buyer’s Choice Award from TrustRadius SAP SuccessFactors has earned the TrustRadius 2026 Buyer’s Choice award for HR Management. Read to learn more.

SAP SuccessFactors has been named a 2026 Buyer’s Choice Award winner by TrustRadius—a recognition driven entirely by verified customer reviews.

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SAP and Microsoft Accelerate Business Insights and AI Innovation with SAP Business Data Cloud Connect for Microsoft Fabric SAP BDC Cloud Connect for Microsoft Fabric simplifies access to semantically rich SAP data products through bi-directional zero-copy sharing.

From the Microsoft Ignite event in San Francisco, SAP and Microsoft are expanding their longstanding partnership. The launch of SAP Business Data Cloud Connect for Microsoft Fabric will deliver a trusted foundation for analytics and AI.

Learn more: sap.to/633217gUB1

SAP Joins Forces with France’s AI Ecosystem to Power Europe’s Sovereign Digital Future SAP collaboration in the AI sector in France will create secure, scalable sovereign cloud solutions that protect data and IP.

Today at the #EUSummit25, SAP announced a new collaboration with France's AI sector, including new and expanded partnerships with Bleu, Capgemini, and Mistral AI.

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Two workers in orange safety vests and white helmets, one holding a tablet, stand in front of an industrial site with machinery. The image features a blue geometric design. Text reads: 'NEWS SAP is a Leader IDC MarketScape: AI-Enabled Field Service Management Applications 2025'.

SAP is again a Leader in IDC MarketScape for AI-Enabled Field Service, recognized for strengths that matter in the field – not slideware.

Learn more: sap.to/633217rSqb

A modern building with large glass windows and a red 'brose' logo prominently displayed on its side. The text below reads, 'Brose Accelerates Digital Transformation with SAP Cloud ERP Private' against a blue background.

Brose, a global automotive supplier, has successfully migrated its central SAP systems to SAP Cloud ERP Private solutions on Amazon Web Services.

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