realistic photo of the streets of Los Angeles aesthetic captured through rain soaked car windows

a blue VW Fusca car driving by Copacabana Beach in Rio de Janeiro on a sunny summer day

consistent execution leads to compounded results

🏁

shhhhh… quiet please 🤫

machines are learning

me: just crushed every bug to launch the app

user: *but... can you squeeze in this one tiny feature, please*

Editions.dev Shopify's biggest ecosystem event is back in Toronto as part of Shopify Summit. Get hands-on with the latest Shopify tech and meet the product teams that make it happen.

you're in their DMs, i'm taking them to Editions.dev

we're not the same

ghibli this, ghibli that… what about Rick and Morty’s style?

web design lived its hottest era during the 90s

In 2025, the companies that win with content will be the ones that empower their teams to go direct first and lead with their voices.

Organic content equals to real connections over time.

Humanized brands that truly listen to their audience, instead of just push paid ads, can drive stronger engagement by:
• Building community through humanized engagement
• Using insights rooted in human truths
• Tapping into culture and trends

how your email found me:

When creating valuable educational content for your community, focus on 3 three key components to address their challenges:

1️⃣ Ask questions that needs answers
2️⃣ Set clear criteria for the solutions
3️⃣ Identify key barriers to success (and how to overcome them!)

Developers don't hate marketing.

We just hate messaging that does not align with our interests.

When building GTM plans & content, your message needs to be clear on how it makes their life easier by:
• Saving time
• Eliminating struggle with legacy tech
• Integrating well w/ existing stacks

getting ready to open a second codebase on Cursor

the ‘no screens’ is a dream i also have when i get to have kids 🥲

feeling the vibe before writing microcopy

Tutorials used to create tutorial hell, but I feel like after quite a few recent conversations, there is a new "hell" for beginners.

ChatGPT Hell.

I am meeting so many beginners that rely on ChatGPT to deliver all of the code and answers but they do not know what is going:

doing a SWOT analysis of my github commits at 3am

Build optimized Liquid Stores:
x.com/ShopifyDevs...

Engineers should take creative courses.

The goal is to cultivate a well-rounded education, rather than narrow specialization — advanced degrees like a master's or PhD handle that.

Is it just me or finding AI videos, narrations & photos when navigating on socials is a huge turn-off?

2025 vision board sneak peek.
more of: travel, movement, relaxation & kitchen lessons.

kinda getting curious about baking and making different types of dough :)

see you in 2025, friends.

Love to hear this Fabrizio ❤️

*unmutes*

'good morning team'

Are we integrating Bluesky to Typefully anytime soon? 👀

Loving it