Room of students on computers, professors in front of class. Learning about detecting mis/disinformation.

Enjoyed co-leading this masterclass on mis/disinformation detection with my colleague Dr. Jason Davis and @rhonatarrant.bsky.social from @cbsnewsconfirmed.bsky.social. Our @newhousesu.bsky.social were engaged & excited.

New semester, new platform! Follow along with us for updates from the Newhouse School at @syracuseu.bsky.social. 🍊🍊🍊

ChatGPT Out. Custom GPTs In. A New Era of Personal AI Assistants The evolution of AI is shifting from general-purpose models like ChatGPT to specialized Custom GPTs, addressing unique user needs more effectively. Custom GPTs offer tailored expertise, enhanced efficiency, brand consistency, and scalability for businesses. This transition signifies a move towards personalized AI interactions, empowering users to leverage artificial intelligence in specific workflows.

Custom GPTs are transforming the PR industry by delivering tailored, audience-specific messaging and streamlining workflows. From personalized content to real-time crisis management, these tools are redefining how we connect, engage, and communicate. #PR

The Magic Behind Frosty the Snowman’s Success Frosty the Snowman, created by songwriters Jack Rollins and Steve Nelson in 1950, became a holiday classic due to its whimsical charm and emotional depth. The character's journey, from song to animated special, exemplifies effective public relations, emphasizing joy, nostalgia, and the enduring magic of childhood. Frosty's legacy remains a cherished holiday tradition.

Step into the magic of the season with a look at how Frosty the Snowman became more than just a holiday icon. 🎩☃️ From catchy tunes to PR brilliance, his story warms hearts & sparks nostalgia. ❄️✨ #HolidayMagic #FrostyTheSnowman #PublicRelations

That’s awesome! I hope you enjoy the platform as much as I do. And thank you! 😊

Thanks for sharing Katie!

The Hidden Feminist Legacy in The Wizard of Oz Learn more about the fascinating insights into how Matilda Joslyn Gage's progressive feminism influenced The Wizard of Oz and ultimately its portrayal of witches.

The Hidden Feminist Legacy in The Wizard of Oz

Learn more about the fascinating insights into how Matilda Joslyn Gage's progressive feminism influenced The Wizard of Oz and ultimately its portrayal of witches.

Thrilled to share that @adriwall.bsky.social and I just accepted the #PR Division’s top honor—the PRIDE Award for our book! Even though we couldn’t be at #NCA2024 in person, we’re incredibly grateful for this recognition!

Definitely! It’s like a moving target.

Judge Rules on Generative AI & Copyright: Key Insights for PR Pros A landmark ruling confirms generative AI synthesizes, not copies—transforming PR! Does this mean the future of PR is smarter and faster with AI? 🚀

Judge Rules on Generative AI & Copyright: Key Insights for PR Pros

A landmark ruling confirms generative AI synthesizes, not copies—transforming PR! Does this mean the future of PR is smarter and faster with AI? 🚀

Explore Bluesky: The Fresh Alternative to Social Media 🦋 OK, I haven't been excited or obsessed over a social media platform in years. I stepped away from Facebook in 2016 and moved on from X when new management took over. So, if you're like me and loved the original Twitter, then you might be excited by Bluesky. Imagine a social media platform where you’re in control—your data, your feed, your experience.

Looking for a fresh, ad-free social platform that puts you in control? Meet Bluesky—a decentralized, user-centric space built for customization, positivity, and good vibes. Join the revolution and take social media to new heights! 🦋✨ #Bluesky

🌟 Heading to #NCA2024? Swing by the Routledge booth & grab your copy of Strategic Social Media as Activism, my book with @adriwall.bsky.social 📚

📖 Use code NCA2024 for 20% off - offer good until Dec 31, 2024.

👉 www.routledge.com/go/national-...

#NCA #StrategicSocialMedia #Activism #CommsResearch

Want to connect with your X followers? @anneo.bsky.social found a solution 👇🏻 Thanks Anne!

Give our friends a follow:

This is great, thanks! There's also @drsrivi.bsky.social @bowmanspartan.bsky.social @huajiang.bsky.social @arienrozelle.bsky.social

📣 Attention Newhouse community! 🎓 @pachecod.bsky.social created a Newhouse School Starter Pack to help faculty, staff, students, and alums connect. Feel free to share this with others in your network 💙🌐 #NewhouseOnBluesky #NewhouseImpact

That’s exactly what I was thinking!

Love this idea. Looks beautiful.

As lots of new folks join this platform, it's a good time to revisit my seven social media commandments for using the internet without it using you.

Rule #1: Block with reckless abandon
www.theatlantic.com/ideas/archiv...

Maybe agency life isn’t for you. What about corp comms or non-profit?

🙋🏼‍♀️Hi! I'm in higher education & specialize in public relations, social media, social activism, AI, mis/disinfo, feminist pedagogy, research & leadership. If you are, too, let's follow one another! 😊

#PR #SM #HigherEd #PRprof #AI #research