💥 𝗡𝗲𝘄 𝗯𝗼𝗼𝗸 𝗰𝗵𝗮𝗽𝘁𝗲𝗿 𝗼𝘂𝘁: 𝗢𝗻 𝗦𝗲𝗮𝘁𝘀, 𝗦𝘂𝗶𝘁𝗲𝘀, 𝗮𝗻𝗱 𝗚𝘂𝗻𝘀 𝗡’ 𝗥𝗼𝘀𝗲𝘀.

For football clubs in saturated markets, growing matchday income seems natural. #emptyseats

But once you sell out, what else can your stadium do?

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Yes, skill matters.
But crowds still shape who might win.

Even in surfing, locals win more often.

They don't perform better.
They’re judged differently.

Home advantage is really about perception. #emptyseats

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𝗡𝗼𝗿𝗱𝗱𝗲𝗿𝗯𝘆 𝘁𝗼𝗱𝗮𝘆: 𝗦𝗼𝗹𝗱-𝗼𝘂𝘁 𝘀𝘁𝗮𝗱𝗶𝘂𝗺, 𝗯𝘂𝘁 𝘄𝗶𝗹𝗹 𝗲𝘃𝗲𝗿𝘆 𝘀𝗲𝗮𝘁 𝗯𝗲 𝗳𝗶𝗹𝗹𝗲𝗱?

Everyone loves their derby... #emptyseats

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𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗶𝗻 𝘀𝗽𝗼𝗿𝘁𝘀 𝗰𝗼𝗺𝗲𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝘀𝗸𝗶𝗹𝗹.

That’s only half the story, though.

#emptyseats

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𝗪𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗮𝘄𝗮𝘆 𝗳𝗮𝗻𝘀 𝘁𝗿𝗮𝘃𝗲𝗹? 𝗔𝗻𝗱 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗺𝗮𝘁𝘁𝗲𝗿?

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𝗔𝗿𝗲 𝗕𝘂𝗻𝗱𝗲𝘀𝗹𝗶𝗴𝗮 𝘁𝗶𝗰𝗸𝗲𝘁 𝗽𝗿𝗶𝗰𝗲𝘀 𝘁𝗼𝗼 𝗹𝗼𝘄? 🤔

Yes. And no. #emptyseats

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𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿’𝘀 𝗣𝗹𝗮𝘆𝗺𝗮𝗸𝗲𝗿 𝘀𝘁𝗮𝗴𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝘀, 𝗮𝗻𝗱 𝗜 𝗵𝗮𝘃𝗲 𝗮 𝗻𝗲𝘄 𝗯𝗮𝘁𝗰𝗵 𝗼𝗳 𝗽𝗶𝗰𝘀.

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𝗝𝘂𝘀𝘁 𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗦𝘁𝗼𝗰𝗸𝗵𝗼𝗹𝗺, 𝗜 𝗰𝗮𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗼 𝗿𝗲𝘁𝘂𝗿𝗻 𝘁𝗼 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝘁𝗵𝗶𝘀 𝗝𝘂𝗻𝗲!

Watch me squeezing what’s grown into a 75-minute talk into a 30-minute slot.

Expect a wild ride. #noshows

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𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗼 𝗻𝗼-𝘀𝗵𝗼𝘄 𝘀𝗵𝗼𝘄!

Thanks for having me, AXS!

#emptyseats #noshows

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𝗦𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗳𝗼𝗿𝗰𝗲 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘁𝗼 𝗱𝗼𝗻𝗮𝘁𝗲?
𝗢𝗿 𝗹𝗲𝘁 𝘁𝗵𝗲𝗺 𝗰𝗵𝗼𝗼𝘀𝗲? 🤔

If you are responsible for ticket pricing, fees, or checkout design, this one is worth your attention.

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𝗖𝗮𝗻 𝘃𝗶𝘀𝗶𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗲𝗿𝘀𝘁𝗮𝗿𝘀 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗿𝗼𝘄 𝗮 𝗰𝗿𝗼𝘄𝗱? 🤔

New research suggests: yes.

They bring in new fans.
Some of them stay.

Even after they’ve left your building.

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𝗛𝗮𝗽𝗽𝘆 𝗘𝗮𝘀𝘁𝗲𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲, 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗶𝘁. 🐰

Whether you’re with family, taking some time for yourself, or just enjoying too much chocolate, I hope you get the chance to slow down this weekend.

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𝗪𝗵𝗮𝘁 𝗵𝗮𝘀 𝗕𝗮𝗿𝗰𝗮 𝘁𝗵𝗮𝘁 𝗕𝗮𝘆𝗲𝗿𝗻 𝗵𝗮𝘀 𝗻𝗼𝘁? 🤔

Yes, integrated women's football clubs can attract large crowds.

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𝗪𝗵𝗶𝗹𝗲 𝘀𝗽𝗶𝗻𝗻𝗶𝗻𝗴 𝗶𝘁𝘀 𝘄𝗼𝗺𝗲𝗻'𝘀 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲, 𝗨𝗘𝗙𝗔 𝗳𝗮𝗰𝗲𝘀 𝗼𝗻𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺: 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘀𝗵𝗮𝗿𝗲𝗱 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀 𝗮𝗺𝗼𝗻𝗴 𝗶𝘁𝘀 𝗰𝗹𝘂𝗯𝘀.

Tournaments are moments. The system lives in between.

#emptyseats

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𝗔𝗺 𝗜 𝘁𝗼𝗼 𝗵𝗮𝗿𝗱 𝗼𝗻 𝘄𝗼𝗺𝗲𝗻’𝘀 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹? 🤔

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𝗔𝘁 𝗣𝗹𝗮𝘆𝗺𝗮𝗸𝗲𝗿 𝗦𝘁𝗮𝗴𝗲, 𝗻𝗼 𝘀𝗲𝗮𝘁 𝘄𝗮𝘀 𝗲𝗺𝗽𝘁𝘆, 𝗮𝗻𝗱 𝘁𝗵𝗮𝘁’𝘀 𝗮𝗹𝗹 𝘁𝗵𝗮𝗻𝗸𝘀 𝘁𝗼 𝗼𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻.

No, this is not about me. It really isn’t.

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𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗼𝘂𝗿𝗶𝘀𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝗱𝗶𝘂𝗺𝘀 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁. 𝗕𝘂𝘁 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗰𝗮𝘁𝗰𝗵.

You’ll never walk alone. Do you? #emptyseats

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𝗧𝗵𝗿𝗲𝗲 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝗧𝗣𝗖, 𝗮𝗻𝗱 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝗻𝗲𝘄 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲𝘀.

My time in Manchester was short, but definitely sweet.

#emptyseats #noshows

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𝗗𝗼𝗲𝘀 𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗿𝗮 𝗣𝗼𝗽𝗽 𝗺𝗮𝗸𝗲 𝘀𝗲𝗻𝘀𝗲 𝗳𝗼𝗿 𝗕𝗼𝗿𝘂𝘀𝘀𝗶𝗮 𝗗𝗼𝗿𝘁𝗺𝘂𝗻𝗱?

Here’s my take. #emptyseats

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𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿, 𝘀𝗲𝗲 𝘆𝗼𝘂 𝗶𝗻 𝗮 𝗯𝗶𝘁...

#emptyseats #noshows

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𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗹𝗹 𝗲𝗺𝗽𝘁𝘆 𝘀𝗲𝗮𝘁𝘀, 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴 𝗶𝗻 𝗰𝗵𝗲𝗲𝗿𝗹𝗲𝗮𝗱𝗲𝗿𝘀? Last week, I asked whether Rita Ora could save Hoffenheim. I know. It was a… | Dominik Schreyer 𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗹𝗹 𝗲𝗺𝗽𝘁𝘆 𝘀𝗲𝗮𝘁𝘀, 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴 𝗶𝗻 𝗰𝗵𝗲𝗲𝗿𝗹𝗲𝗮𝗱𝗲𝗿𝘀? Last week, I asked whether Rita Ora could save Hoffenheim. I know. It was a provocation. Still, I stand by the mechanism behind it. ...

𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗳𝗶𝗹𝗹 𝗲𝗺𝗽𝘁𝘆 𝘀𝗲𝗮𝘁𝘀, 𝗱𝗼 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴 𝗶𝗻 𝗰𝗵𝗲𝗲𝗿𝗹𝗲𝗮𝗱𝗲𝗿𝘀?

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𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘀𝗽𝗼𝗿𝘁𝘀 𝘁𝗲𝗮𝗺 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿? Context matters. You’d probably guess a global football giant such as… | Dominik Schreyer 𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘀𝗽𝗼𝗿𝘁𝘀 𝘁𝗲𝗮𝗺 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿? Context matters. You’d probably guess a global football giant such as Manchester United, Bayern Munich or River Plate. You’d be ...

𝗗𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘄𝗵𝗶𝗰𝗵 𝘀𝗽𝗼𝗿𝘁𝘀 𝘁𝗲𝗮𝗺 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗽𝗲𝗿 𝘆𝗲𝗮𝗿?

You’d probably guess a global football giant such as Manchester United, Bayern Munich or River Plate.

You’d be wrong. #emptyseats

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𝗜𝗻 𝗽𝗲𝗻𝗮𝗹𝘁𝘆 𝘀𝗵𝗼𝗼𝘁𝗼𝘂𝘁𝘀, 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝘃𝗲 𝗰𝗿𝗼𝘄𝗱𝘀 𝗱𝗼𝗻'𝘁 𝗺𝗼𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱𝗹𝗲.

Really.

At least, that's what the data suggests.

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𝗘𝘂𝗿𝗼𝗽𝗲'𝘀 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗹𝘂𝗯𝘀 𝗵𝗮𝘃𝗲 𝗴𝗿𝗼𝘄𝗻 𝗺𝗮𝘁𝗰𝗵𝗱𝗮𝘆 𝗶𝗻𝗰𝗼𝗺𝗲 𝗯𝘆 𝟱.𝟮𝟲% 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝟭𝟱 𝘆𝗲𝗮𝗿𝘀.

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𝗪𝗵𝗶𝗰𝗵 𝗚𝗲𝗿𝗺𝗮𝗻 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗰𝗹𝘂𝗯 𝗵𝗮𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗮𝘄𝗮𝘆 𝘀𝘂𝗽𝗽𝗼𝗿𝘁? 🤔

56 clubs, huge differences. #emptyseats

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𝗖𝗼𝘂𝗹𝗱 𝗥𝗶𝘁𝗮 𝗢𝗿𝗮 𝗦𝗮𝘃𝗲 𝗛𝗼𝗳𝗳𝗲𝗻𝗵𝗲𝗶𝗺? 🤔

Yeah, I know. This is wild. But bear with me...

#emptyseats #noshows

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𝗜𝗻 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭, 𝗱𝗲𝗺𝗮𝗻𝗱 𝗳𝗼𝗿 𝘁𝗶𝗰𝗸𝗲𝘁𝘀 𝗶𝘀 𝘀𝗼𝗮𝗿𝗶𝗻𝗴. 𝗢𝗿 𝗶𝘀 𝗶𝘁? 🤔

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𝗜’𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝘀𝗼𝗼𝗻, 𝗮𝗻𝗱 𝗜’𝗺 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝗶𝘁. It’s been a busy conference year so far, and I intend to keep the pace going. In… | Dominik Schreyer 𝗜’𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝘀𝗼𝗼𝗻, 𝗮𝗻𝗱 𝗜’𝗺 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝗶𝘁. It’s been a busy conference year so far, and I intend to keep the pace going. In late March, I’ll be heading to Manchester to give a...

𝗜’𝗹𝗹 𝗯𝗲 𝗶𝗻 𝗠𝗮𝗻𝗰𝗵𝗲𝘀𝘁𝗲𝗿 𝘀𝗼𝗼𝗻, 𝗮𝗻𝗱 𝗜’𝗺 𝗿𝗲𝗮𝗹𝗹𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝗶𝘁.

Don't be a no-show!

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𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 𝗮𝗿𝗲 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗯𝗹𝗲? 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗟𝗶𝘃𝗲𝗿𝗽𝗼𝗼𝗹 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗽𝘂𝘁 𝘁𝗼 𝗶𝘁𝘀 𝗳𝗮𝗻𝘀. When clubs tackle no-show rates… | Dominik Schreyer 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 𝗮𝗿𝗲 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗯𝗹𝗲? 𝗧𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗟𝗶𝘃𝗲𝗿𝗽𝗼𝗼𝗹 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗽𝘂𝘁 𝘁𝗼 𝗶𝘁𝘀 𝗳𝗮𝗻𝘀. When clubs tackle no-show rates, they often introduce an attendance threshold for season ticket holders (STHs...

𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗻𝗼-𝘀𝗵𝗼𝘄𝘀 𝗮𝗿𝗲 𝗮𝗰𝗰𝗲𝗽𝘁𝗮𝗯𝗹𝗲?

That's the question Liverpool put to its fans.

Here's the answer...

#emptyseats #noshows

www.linkedin.com/feed/update/...

Lack of business/hospitality seats.