Google Ads AI: Which Tools to Leverage & Which to Avoid Is Google Ads AI good for your campaigns? It depends on which tool you're referring to. In this post, we outline which AI-powered features to leverage in Google Ads, and which to beware of.

The term “Google AI” gets thrown around loosely these days, but it can refer to several distinct capabilities within #GoogleAds. Not all of them are good for every advertiser.

In this post, we outline which AI-powered features to leverage – and which to beware of.

marlinsem.com/google-ads-ai/

Contrary to its name, the Optimization Score has nothing to do with how well your #GoogleAds campaign is optimized. Check out this post.

Why Google Ads Makes Bad Recommendations: 7 Reasons In this post, we explore how Google Ads recommendations can kill your ad campaigns -- and why Google would offer such bad advice in the first place.

This is an important read for all #GoogleAds advertisers. 👇

Some are worse than others, but generally speaking, businesses with limited budgets need to be very careful about following #googleads recommendations when creating their campaigns. #ppc

How Much Search Term Data is Google Ads Hiding from You? Google hides up to 80% of search terms that trigger your ads. Here's how to check how many term are hidden from your account, and why it matters.

Hidden search terms in Google Ads are back in the news, following a new report by @searchengineland.bsky.social. Here's how to check how much you're spending on these questionable clicks.

Google Ads Bots & Spam: How to Stop It & Why It Happens Are you receiving bogus clicks and spam leads from Google Ads? In this post, I explain how to stop Google Ads bots & spam -- and why it happens in the first place.

If you're getting spam leads from @GoogleAds, you're probably doing something wrong. 🤔 #ppc #googleads

Most important: Don’t let your ticket be closed until you have a resolution. #googleads

Proven Tactics for Getting Better Google Ads Support Google Ads support can be frustrating, but there are ways to get your case escalated. In this post, I share my most effective tactics for getting better help from support reps.

Google Ads support is not what it used to be. 😩 But there are ways to get your ticket in front of the right people. ✅

How to Turn Off Expansion and Optimized Targeting in Google Ads Here's how to turn off audience expansion and optimized targeting in Google Ads (and why it matters).

How to turn it off (and why). 🤓 #GoogleAds

How to Turn Off Expansion and Optimized Targeting in Google Ads Here's how to turn off audience expansion and optimized targeting in Google Ads (and why it matters).

Want more control over who sees your Display ads in #GoogleAds? Turn off optimized targeting. Here's how.

8 Misconceptions about Google Ads for Small Business See common misconceptions about using Google Ads for a small business and why it's so crucial to set the right expectations.

We've heard it all. Here are the facts. #ppcchat #googleads

7 Reasons Not to Use Performance Max in Google Ads Are You Considering Performance Max Ads for Your Small Business? Be Careful. Here are 7 Reasons Not to Use PMax for Google Ads (and Why).

We've updated our most popular post from 2024 to reflect another common PMax problem: SPAM #googleads

7 Reasons Not to Use Performance Max in Google Ads Are You Considering Performance Max Ads for Your Small Business? Be Careful. Here are 7 Reasons Not to Use PMax for Google Ads (and Why).

New reason #7: Spam and bot traffic. 😩 Here's what you need to consider before using Performance Max in #GoogleAds

🚨 Did you know there's a hidden section of auto-asset settings in #GoogleAds (which can alter your ads even if all other auto-apply recommendations are disabled?)

To turn them off, go to: Assets > More > Account-Level Automated Assets > More > Advanced Settings 😩

Here's a handy cheat sheet for choosing negative keyword match types in #googleads #ppcchat

Negative Keyword Match Types in Google Ads (Cheat Sheet & Printable PDF) In Google Ads, choosing negative keyword match types is not always intuitive. That’s partly because the negative match types don’t function the same as their positive counterparts.  In this post, I e...

In #GoogleAds, negative keyword match types function differently than their positive counterparts. Here's a handy cheat sheet. 🙌 #ppc

Every day a new thing ¯\_(ツ)_/¯
#ppcchat #GoogleAds

Google Ads alert: broad match auto-toggle raises concerns Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Merry Christmas, I guess? 🙄

searchengineland.com/google-ads-a...

The future of paid search: 3 predictions for Google Ads in 2025 Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

searchengineland.com/paid-search-...

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This isn't news to most of us in the #ppc community. But advertisers need to be aware of missing search term data and how to investigate it. #ppctalk #googleads

Have We Been Too Harsh on Broad Match Keywords? Broad match keywords have long been viewed as the rotten egg of match types in Google Ads. Due to their loose keyword targeting (and the high risk of wasting money on unwanted clicks), broad match is ...

I nearly shrieked when I saw all the broad match keywords in my client's #GoogleAds campaign. 😱 But I was even more shocked when I saw the CPAs ...

Have We Been Too Harsh on Broad Match Keywords? Broad match keywords have long been viewed as the rotten egg of match types in Google Ads. Due to their loose keyword targeting (and the high risk of wasting money on unwanted clicks), broad match is ...

Have we? 🤔

Handy guide for first-time advertisers using #GoogleAds

marlinsem.com/how-much-do-...

Oldie but a goodie. 🤓

How to View Conversion Actions in Campaign View (Google Ads) View your conversion actions as a table row Here’s a simple little tip for checking which conversion actions your ads are generating in Google Ads – without clicking off the page. You can view your c...

A simple tip so you don't need to click over to the Conversions page or Reports. #ppcchat #googleads

In my latest blog post, I tackle one of the most common questions from first-time advertisers: "How much should we spend on #GoogleAds?"

marlinsem.com/how-much-sho...

Handy checklist if your new #GoogleAds campaign is not spending...
marlinsem.com/google-ads-n...

9 times out of 10, I do NOT recommend Performance Max in #GoogleAds for small businesses with limited budgets.

marlinsem.com/reasons-not-...