On average 81% of Canadians buy most of their clothes new, while 19% say most of their clothes are pre-owned/recycled or rented. Check out detailed findings from our recent Earth Day Canada poll exploring the Fast Fashion trend.
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Welcome to the Ipsos People and Climate Change report exploring everything from changing consumer values to the growing conditionality around the energy transition, and what rising geopolitical instability means for our relationship with fossil fuels.
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While the latest MNP Consumer Debt Index reveals Canadians’ financial confidence is holding steady at 87 points, many Canadians are within $200 or less of not being able to meet their monthly financial obligations—up 2 points from last quarter.
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While it's no surprise that lower-income vehicle owners are more hands-on with car maintenance, the real story is the rise in DIY oil changes across income levels, all driven by the desire to save money.
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Canadians are not always behaving how we may expect in this “Price First” economy. The market landscape has fundamentally changed since the last time inflation threatened Restaurants in 2009. Join our free live Webinar April 21 for actionable insights.
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Here's more findings from our pre by-election survey conducted between April 2 and 7, 2026, on behalf of Global News.
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Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context.
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Our latest sustainability infographic highlights an important gap between intentions and actual behaviours, particularly in categories such as packaging where choices are made quickly and intuitively. Discover what it means for brands.
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Storytelling | Newcomers | Foodservice... are just some of the topics we explore in our newsletter featuring recent #political #polling, #research #data, #insights and thought leadership, as well event notifications. #MRX
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Read more about the transformative power of blending Human and Artificial Intelligence (HI+AI) to make your brand equity data fully actionable. Be sure to also watch our video demo 🎥
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Across 31 countries 67% support the use of dedicated cycle lanes on roads, with only 12% against their introduction. Canada (52%) is the least likely to support this initiative. Read more insights from our annual Mobility Report.
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The Endurance Economy represents a new normal for Canadian consumers and brands. Constraint is the operating context, not a temporary disruption. Brands that help Canadians make these limitations manageable will win. Read our latest commentary.
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New Ipsos research conducted for Century 21 finds 45% of Canadians say they’re living in their ideal home; but 63% want more space while 12% want less space. Read the report for more about home-buying intentions, and what would make their home more ideal.
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A new GreenShield survey by Ipsos finds women generally understand what perimenopause and menopause are, yet substantial and disruptive symptom burden, and relief can take months/years to find. The study explores diagnosis, treatment, impact, and more.
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Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Hear new insights today!
www.ipsos.com/en-ca/KEYSwe...

The advertising industry has a crisis. To solve it, we need what we call the Misfits Mindset: storytelling that's gloriously weird, beautifully illogical, and narratives that don't make sense on a spreadsheet but leave a lasting mark on the soul. Listen in
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Now more than ever, there is the potential for tension. Many telcos are focusing on their flagship brands and steering households into larger bundles (with multi-year contracts). The risk is that in an Endurance Economy, this can sound off key.
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What if the "significant" findings from your synthetic data are nothing more than a statistical mirage? In our latest paper, we tackle this crucial challenge head-on, additionally providing a clear, principled path forward. Download today!
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Ready to bridge the gap? Download the full report to discover how leading organizations are integrating EX and CX strategies for measurable impact:
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According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.
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Canadian Foodservice is operating in what Ipsos is calling an “Endurance Economy”, and consumers are expected to remain financially pessimistic and defensive for at least the next five-year planning cycle. Join us for timely insights to stay relevant!
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Ipsos welcomes Anouk Flambert to our team based in Québec! A seasoned researcher with 20+ years of experience leading research projects in both English and French, Anouk is an economist by training, conducting international economic, policy and social research around the world.

What do citizens really want from multinational corporations? Ipsos’ Global Reputation Monitor reveals that a company’s ‘country of origin’ acts like a global passport, opening doors in some markets while creating barriers in others. Download your copy!
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Revisit insights exploring the crucial role newcomers play in today's challenging landscape. Benefit from the unique expertise and credibility brought together by Ipsos and the Institute for Canadian Citizenship (ICC).
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Listen as Ipsos Canada's Grace Tong joins The Experience Perspective podcast. Hear candid insights and a compelling case for why listening to women's health experiences isn't just the right thing, it's essential for building workplaces where all can thrive
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While Canadians broadly support gender equality, men under 35 feel their perspectives are less recognized in discussions about equality, highlighting differences in attitudes between young men and women on leadership and gender roles. Learn more:
www.ipsos.com/en-ca/canadi...

Driving remains the preferred way to travel in 22 out of 31 countries covered in our new research. But this doesn’t mean people are rejecting public transport, which they find safe and accessible, with clear environmental benefits. Join us for new insights
www.ipsos.com/en-ca/KEYSwe...

Tree Canada and Ipsos have partnered to conduct a survey examining Canadians’ views toward the value of trees, tree planting and other environmental issues. We compare the data to last year's study. Take a look
www.ipsos.com/en-ca/three-...

Canadians are taking proactive steps to verify who is at their door, and 34% of those aged 55+ say they won’t answer at all if they aren’t expecting anyone compared to only 20% young adults aged 18-34.
www.ipsos.com/en-ca/knock-...

In many respects, Millennials differ substantially from the average Canadian. They feel the need to save more for retirement than the average Canadian but have less saved. They’re more worried about trying to save for the future while paying today’s bills.
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