This is not a talk about how discovery should work.
It’s about how growth actually happens.

Hosted by Hustle Badger.

5/5
#product #productmanagement

• How discovery can build credibility and trust — not just insights

• Counterintuitive lessons from scaling discovery
• The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again

4/5

• Why leading with business impact can unlock better decisions and bring the organisation with you

Not as a planned transformation, but as a way to make better decisions and create real business impact.

You’ll hear what happens when discovery meets reality:

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It’s a series of choices, tensions, and compromises — navigating pressure to move fast while trying to move intentionally.

In this talk, Francesca Cortesi shares real stories from building and growing discovery habits across scale-ups.

2/5

Not by the Book: How growth really happens

📅 Wednesday, 11 March
⏰ 17:00 – 18:00 GMT
📍 luma.com/iqeq3858

Growth is often framed as speed, scale, or shipping more.

But in reality, growth looks very different.

1/5

How To Create A Solid Hiring Plan - Hustle Badger A hiring plan outlines your approach to hiring someone for a given role. Hiring plans have several benefits:

→ Hiring plan www.hustlebadger.com/what-do-prod...
→ Career development plan www.hustlebadger.com/what-do-prod...
→ Product org diagnostic www.hustlebadger.com/what-do-prod...
→ Performance review www.hustlebadger.com/what-do-prod...

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Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

"High performance" doesn't need to be mysterious.

Define what good looks like.
Hire for it.
Coach towards it.
That's it.

Hustle Badger resources to help you build a high performance team:
→ Competency framework www.hustlebadger.com/what-do-prod...

7/8

Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Simple enough to use weekly, not just at review time.

It answers three questions:
1. Who do we hire?
2. How do we coach them?
3. When do we let someone go?

If you can't answer all three clearly, you don't have a high performance culture. You have a slogan.

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Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Nobody can tell whether it's actually delivering results.

The process becomes the point.

𝗧𝗵𝗲 𝗳𝗶𝘅: 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝘆 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀

Clear expectations by level.
Built with your team, not imposed on them.

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Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

Low performers accumulate because nobody tells them to do anything better or manages them out.

Everyone loses.

𝟮. 𝗢𝘃𝗲𝗿𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿ing.
The goal becomes the process.

You end up with bloated performance management that consumes huge amounts of management time.

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Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

The higher up you go, the less you do directly.

You're gardening, not building.

𝗧𝘄𝗼 𝘄𝗮𝘆𝘀 𝗶𝘁 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴

𝟭. 𝗡𝗼 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗮𝘁 𝗮𝗹𝗹.
"High performance" becomes vibes.

Top performers leave because they get overlooked for promotions and pay rises.

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Competency Framework Template & Guide - Hustle Badger A competency framework sets out what is expected of employees in their current role, and at the next stage of their career.

I ran a session on it last night. Here's what it actually comes down to:

𝗪𝗵𝗮𝘁 "𝗵𝗶𝗴𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲" 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀

Your job as a product leader is to create the conditions for your team to deliver results:
• More customers
• More revenue per customer
• Less churn
• Better margins

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"High performance" is one of the most abused terms in business.

It's vague enough to mean anything.
Boards love it because it sounds strategic.
Senior leaders love it because it gives them cover to fire people fast and call it "raising the bar."

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This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.

The session will not be recorded.

Attendees will receive a free copy of the Hustle Badger competency framework.

Hosted by Hustle Badger.

#product #productmanagement

3/3

• Define what good looks like
• Use hiring and development to improve performance
• Benchmark your team and identify opportunities for growth
• Plan support and training to effectively upskill your team

2/3

Building a High Performance Product Team

📅 Tuesday, 10 March
⏰ 17:00 – 18:00 GMT
📍 Register: luma.com/rpc851ts

How are the best product organisations actually built?

Join this workshop where we’ll share practical tips and free templates to help you:

1/3

Claude Code + Agentic Working - Hustle Badger Please accept cookies to access this…

𝗖𝗹𝗮𝘂𝗱𝗲 𝗖𝗼𝗱𝗲 & 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗪𝗼𝗿𝗸𝗶𝗻𝗴 - www.hustlebadger.com/courses/clau...
Build a personal operating system working with tools like Claude Code and Cursor.

#vibecoding #ai #product

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Build with AI Cohort - Hustle Badger Please accept cookies to access this…

𝗕𝘂𝗶𝗹𝗱 𝗪𝗶𝘁𝗵 𝗔𝗜 - www.hustlebadger.com/build-with-a...
Learn how to build digital products with AI tools, and understand the current AI landscape.

𝗗𝗲𝗽𝗹𝗼𝘆 𝗮𝗻 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 - www.hustlebadger.com/ai-agents-co...
Build an AI product, optimise it with evals, and enhance it with tools, MCPs and RAG.

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Build with AI Cohort - Hustle Badger Please accept cookies to access this…

And needless to say, if your team isn't clear on what the most important thing to focus on is, this is a losing battle.

--

Want to master AI before it masters you?

Check out our upcoming courses:

7/9

Build with AI Cohort - Hustle Badger Please accept cookies to access this…

• If you use AI tools like Claude Code, write your goals into your CLAUDE(dot)md file so every conversation starts with what actually matters.
• Before saying yes to anything: does this move my top goal forward? If not, it's whirlwind. Let it go.

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𝗧𝗵𝗲 𝗳𝗶𝘅 𝗶𝘀 𝘀𝘁𝘂𝗽𝗶𝗱𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲.

Keep your top goals physically in front of you.
Not in a quarterly planning doc nobody reads.
In front of you.

• Sticky note on your laptop with your 1-2 goals for the quarter.

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The 90% of work that contributes nothing to growth.
The urgent swallows the important.

AI just made the whirlwind 10x faster

You used to waste time on 5 things that didn't matter
Now you waste time on 50
Just because we're busy doesn't mean we're productive

Let's not be busy fools

4/9

What kills product teams has never been bad ideas or lazy people.
It's a constant tide of low-impact, high-urgency work.
• Tickets.
• Stakeholder requests.
• Small feature tweaks.
• "Quick wins" that somehow take three sprints.

We fight this whirlwind every day.

3/9

Everyone takes on extra tasks because it's easy.

That doesn't mean they should.

HBR just featured a study by UC Berkeley.
Workers say AI has 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 their workload.
Not because the tools are bad.
They're so good you drown in busywork.

This isn't new.

2/9

Slack: where work happens. Also where focus dies.
AI: the same thing, but worse.

Slack fragmented your attention across 47 channels and a red dot that never goes away.

AI fragments it across your entire job

PMs start writing code because now they can
Designers do their own data analysis

1/9

This free workshop is open to Directors, VPs and CPOs to allow for an intimate and frank conversation.

Attendees will receive a free copy of the Hustle Badger competency framework to help teams understand where they want to grow.

#product #productmanagement

3/3

• Define what “good” looks like for your product team
• Use hiring and development to improve performance
• Benchmark your team and identify opportunities for growth
• Plan support and training to effectively upskill your team

2/3

Building a High Performance Product Team

How are the best product organisations actually built?

📅 Tuesday, 10 March
⏰ 17:00 – 18:00 GMT
Link: luma.com/rpc851ts

Hustle Badger is hosting a practical workshop where we’ll share frameworks and templates to help you:

1/3

Leading Without Authority - Hustle Badger Leading without authority: tactics to build credibility, be seen as a contributor, gain trust and allies and keep calm in times of uncertainty

🆓 Leading Without Authority: www.hustlebadger.com/what-do-prod...
🆓 Working with Founders: www.hustlebadger.com/what-do-prod...

#product #productmanagement

6/6

Accountability frameworks: RAPID, RACI and 7 Levels of Delegation - Hustle Badger Learn about accountability frameworks and when to apply RAPID, RACI and 7 Levels of Delegation | How to guides | Free Templates | Flashcards

The teams that CEOs trust with more autonomy are the ones that already behave as if they have it.

𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗼𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽:
🔒 Accountability Frameworks: www.hustlebadger.com/what-do-prod...
🔒 Managing Up: www.hustlebadger.com/what-do-prod...

5/6