The second HotFresh recommended paper is:
Pink, S. L., Cervantez, J., Kirgios, E. L., Chang, E. H., Milkman, K. L. (2025). Can stereotype reactance prompt women to compete? A field experiment, Organization Science.
pubsonline.informs.org/doi/10.1287/...
Thanks, Jon!!
Why? Stereotype reactance: People don’t like being told how “people like them” are expected to behave.
I’m grateful to my amazing co-authors: @jacervantez.bsky.social, @erikakirgios.bsky.social, Edward Chang, & @katymilkman.bsky.social!
Check out the paper here: doi.org/10.1287/orsc...
Screenshot of title + abstract of the paper.
🚨New paper alert!🚨
Women are less likely to enter competitions than men—even when equally qualified. But telling them this can change behavior.
📈 In a field experiment on a job application platform, we found that highlighting this gender gap increased the # of job apps women submitted by ~20%.