The article examines how Brock Purdy’s rookie season was framed through underdog narratives that aligned sporting success with broader societal values. It speaks to how media storytelling shapes public engagement with athletes.
tandfonline.com/doi/full/10....
Wrote this one a while ago, so really pleased to see it published today in Sport in Society.
“Rising from irrelevance: the media framing of Brock Purdy’s rookie season in the NFL” 🏈📄
tandfonline.com/doi/full/10....
Had fun in the recording studio yesterday, doing some audio for one of our new @ou-sport.bsky.social modules 🎙️
This will be my first book review in some time.
Looking forward to getting stuck in.
Check out this episode of the BBC/OU The Team Behind the Team podcast which explores the impact of AI in sport. It features #TeamOUsport academics Mark Antrobus & Nichola Kentzer alongside experts from football and cycling.
www.bbc.co.uk/programmes/p...
As a United supporter, this was a tough one to record
⚽ #erlinghaaland #sportscience
Feels like it’s time to start engaging properly on here.
Started the morning with a coffee (the festive cups are back! 🌲), before a great day on campus with @ou-sport.bsky.social colleagues. Always energising to carve out time for writing and sharing research ideas.
A productive day all round.
☕✍🏼
A pleasure and honour to chair this afternoon's panel on 'Perception & Representation', with fantastic presentations from @corybarker.bsky.social, Kenny Smith, @thomashorky.bsky.social, and Nicolas Voisin. #IACS25
Brilliant presentation in the opening panel from @laurensmith.bsky.social, looking at NBC's coverage of the Paris Olympics.
Seems like a good time to make my first post on here, whilst at #IACS25 in Chicago.