Your new game shipped. Did it succeed?
Most studios get a scatter of platform numbers and maybe a spreadsheet. Useful, but not the full picture. You're left guessing whether week-two drop-off is normal, how you stack up to your own catalogue, and what to do next.
Posts by Tom Kaczmarczyk
Most studios did not get into games to spend the first week of every month exporting CSVs and screenshotting dashboards.
Monthly performance email for the team. A board update. Quick check-in for the CEO between meetings. Investors asking for a snapshot of how things are going. It adds up fast.
Even more money?!
By tracking real sales data from over 10,000 titles, we discovered that optimizing discount strategy is consistently the most effective lever for growth.
Therefore we built a tool that does that for you.
sellmoregames.medium.com/how-to-make-...
Look I'm on TV!
Check out our stream soon with @indiebi.com @hellothisistom.bsky.social
www.youtube.com/live/TYBI0eC...
Steam Next Fest is here. Demos everywhere. So is ours.
Curious what your dashboards could look like if all your sales data lived in one place?
It’s super easy to explore.
💸 Pricing your game isn’t just a launch decision, it’s a long-term strategy.
Some of our favorite takeaways from Tom’s deep-dive on the Unity blog:
In case you missed it, a shorter version of our sprawling video game pricing write-up is now available on gamedeveloper.com, courtesy of our friends at Unity's Indie Survival Guide. 📈
Give it a skim if the longer article was a bit overwhelming for your taste!
www.gamedeveloper.com/marketing/ho...
New IndieBI article on how to price your game just dropped! 💸
It gets into the weeds of all the small mistakes and inefficiencies that can be losing your game tens or hundreds of thousands of dollars of revenue - both before and after launch.
Give it a proper read here: on.unity.com/how_to_price
Wrote a deep-dive article on video game pricing I wrote for the Unity blog! 🤓
It's also a merciless list of all the issues that can silently eat HALF your game's revenue if you're not careful.
We'll probably do more detailed articles about some of the individual issues soon. Discounting 101 next?
Jamescom was great this year. Easily in top five james industry events of the year
Want to sell more games? Start discounting smarter.
The IndieBI Discount Advisor uses real performance data to recommend the best discount depth and timing for your games.
It’s already helping studios increase revenue by 26% on average.
Pricing isn’t just a launch-day decision. It’s a long game.
We’ve seen time and time again that smart pricing and discounting can unlock massive revenue even for games that already crushed it.
IndieBI helps studios turn pricing into a strategic advantage, not a guessing game.
Tired of juggling spreadsheets, dashboards, and last-minute updates before investor calls?
IndieBI Reports are here to make your life easier.
📊 What are IndieBI Reports?
#IndieBI #WeHelpSellMoreGames #IndieDev #Reports #Data #BI #KPI
realized my ✨Mastering Community Management book✨ comes out next month and i'm PANIK and WRITHING IN FEAR and going to BARF but hey you can pre-order it
➡️ pre-orders: www.victoriatran.com/book
hope u are ready for me to be annoying about this sozzz i will supply many memes as payment
🎮 Nintendo Switch wishlists are now live in IndieBI 🎮
You asked. We built it.
Starting today, you can track, analyze, and visualize Nintendo Switch wishlist data directly in IndieBI—right alongside your Steam and PlayStation wishlists (with more platforms on the way).
If you’re handling the business side of gamedev (or wish someone helped you do it), there’s a great chance IndieBI can save you time, money, and a lot of headaches.
👉 www.indiebi.com
#indieBI #WeHelpSellMoreGames #gamedev #gamedata #gameanalytics #indiedev #businessofgames
peak.
PEAK IS COMING!!!
Making games is hard enough, so let us help you out. IndieBI is always free for those just starting out.
Get instantly smarter with a vast set of dashboards that keep you informed about the most important aspects of your game business.
New Meta Data Collection in IndieBI
Thanks to the new Meta integration, every IndieBI user now has access to near-realtime sales data on their VR sales, as we receive numbers from Meta's new backend. 📊
🎉 Steam Fests in IndieBI Discount Advisor 🎉
The Discount Advisor is your go-to tool for optimizing your game's discount strategy that can boost your revenue on average by a staggering 26%. Steam Fests are now integrated into the calendar!
1/3
Congratulations, you played yourself
🌼
Easy GDC highlight - this very bird in a fancy vest I hang out with at a bar
My hotel has a tiny museum inside with replicas of important military bulldogs
Day 3 of random office lobby monitor - cozy lakeside cottage still beckons
Found the OG Jimbo
🪻
📢CREATORS
Into the Restless Ruins from @ant-workshop.com is launching this Spring.👀
🃏Deckbuild your own dungeon
⚔️Unlock hidden charms, cantrips & weapons
🧙♀️Inspired by Celtic legends from witches to faeries
Hit up this link if you'd like a 🔑
forms.office.com/e/c25vn3AaUy