Celebrating the most valuable player's in our technical stack 🏆

Figuring out how far did your brand message went:

Analyze it by different audiences: What did the influencers say? What did people who left good reviews? What about bad?

Analyze different community channels:
- Discord
- Reddit
- YouTube

Sharing highlights from Day 2 of #SXSW

First up: Selling Tech Through Creativity

Data informs the foundation of your strategy, but remember sometimes you can’t back up creative ideas with data. Sometimes you have to take risks. That’s what makes it a creative process.

Amy Webb Launches 2025 Emerging Tech Trend Report | SXSW LIVE YouTube video by SXSW

Watching @amywebb.bsky.social's Future Today Institute's Tech Trends Report talk from #sxsw www.youtube.com/watch?v=oT33... love listening to her yearly report!

Anyone try Mozi yet? 🤔

🔑 Keys to winning:

The best partnerships show the brand as a character in the creator’s universe. For a creator, the partnership is like introducing the brand to your friends.

🔑 Keys to winning: Good storytelling always wins no matter the platform. Deeply understand the audience and platform. Provide value to the audience. Audiences have an abundance of choice to every frame has to provide value. Give them a return on their investment (time).

🔑 Keys to winning:

Short form content: If you’re making a TikTok it should feel like you’re on FaceTime with a friend. It’s that level authenticity. It’s relatable; a unit of conversation that opens up dialogue.

Great advice for making content:

✅ Create content with the audience; not for them.

✅ Check out how videos in your same genre with 1m views.
See the patterns
See the white space
See who to partner with

✅ Week to week is how you build deep relationship with audiences.

Fun facts:
⭐️ The creator economy is expected to reach half a trillion dollars by 2027.

⭐️ More people watch YouTube on TV vs Netflix and Disney.

⭐️What are the metrics of the future:
- Average Watch time and completion rate
- Comments on the video
- How many people show up to your events

A thread on the best nuggets from this Creator Playbook session at #SXSW 🧵

Totally remember that feeling… nearly 20 years ago! Enjoy it! 🍀

Already saw a robot. Can’t wait to see what this year has in store. #sxsw

Excited to head back to Austin after so many years away from my former home town! I heard a lot has changed… just tell me the tacos are still good. #SxSW

Working through some powerful emotions today. I wasn’t sure where this was going, but some AI inspo did the trick. Now… I gotta go clean up the mess I made 😵‍💫

The view from my desk this morning includes a sleepy Ruby and artwork from a friend.